Zitah McMillan, Founder of Predictive Black Answers Our Questions

Zitah McMillan, Founder of Predictive Black Answers Our Questions

This article is the first in a series where we ask industry experts how they see the competition in their industry. We also ask them what’s their understanding of Competitive Intelligence. This week we hear from Zitah McMillan, CEO and founder of Predictive Black.

1. How is Machine learning / AI affecting your business (0 min / 10 max)

2. How competitive is your industry?(0 min / 10 max)

3. Is your industry getting more or less competitive?(0 less / 10 more)

4. Where do you see your industry in 3 years?

More rapid expansion, consolidation of smaller players and a fair amount of acquisition. Further developments in Open Finance will continue to encourage creativity and new product development.

5. What is making your industry more/less competitive?

Ease of access to technology means more entrants are able to rapidly set up and go. Regulation means that potential bad actors are kept outside the regulatory perimeter, making companies inside it more attractive.

6. What are the key threats to your industry?

Large firms launching their own versions of what smaller fintechs are doing and squeezing us out in the process.

7. What are the main opportunities in your industry sector?

Work with the larger firms to bolster their offering, bring a fintech mindset to the more corporate entities. For the smaller companies working with larger ones means the chance to grow rapidly within an established ecosystem.

8. In your view, what is Competitive Intelligence?

Knowing enough about your sector, the players within in, the growth/decline and the emerging risks (policy/regulation/competition to make sure you stay competitive.

This article asked Zitah McMillan, CEO and founder of Predictive Black, how they see the competition in their industry. We also ask them what’s their understanding of Competitive Intelligence. 

About Predictive Black

Our mission is to help you Plan Fast & Execute Faster. 

Our goal is to help you make better decisions for your business. 

How? We make data work for you. Whether it’s industry data or your financial data, we bring it together to make it usable and useful for your decision-making process. 

Treasury Directors want up to date cash visibility. Finance Directors want agile tech that gives them the accurate intel they need and saves time. And we know that manual processes are rife with the kinds of risks senior finance leaders dread.

Our proprietary service uses machine learning and artificial intelligence to constantly improve and give increasingly refined predictive forecasts. It’s always up to date and available. Forget that excel spreadsheet, the data is autofed into your DashBoards every day so you’ll always know where your business is at financially. You know exactly where the cash in/cash out is, you can plan any number of future scenarios, check out client performance or debtor days fast. 


Zitah McMillan, Founder of Predictive Black Answers Our Questions

Zitah McMillan

Starting out in advertising, working with global blue-chip businesses including L’Oreal and Proctor and Gamble, she led multi-market teams to successfully build brand success for clients. Whilst leading the communications division for the Department of Work and Pensions, Zitah focused on insights that would enable more effective and successful implementation of Government policy. She launched the first Government behavioural economics campaign for pensions auto-enrolment. At the Financial Conduct Authority, Zitah was on the Executive Committee and was responsible for the Communications and International Division. More recently, for Dollar Financial, as CEO of a newly formed, Rest of World, Division, she transformed the business performance and ultimately led the sale of the business.

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What is competitive intelligence?

Competitive intelligence is the finding & critical analysis of information to make sense of what’s happening & why. Predict what’s going to happen & give the options to control the outcome. The insight to create more certainty & competitive advantage.

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