What we Do.

Global purveyors of bespoke people-powered Competitive Intelligence. Want to talk?

We’re all about your competitive advantage

We believe in a holistic, bespoke approach to Competitive Intelligence and competitive strategy. Combining hard work, human thinking, technology, business savvy and common sense

The stuff you need to know

Enterprises need to know what’s going on, about to happen, be advised how it is and what they can do about it. Especially true in this complicated, ever-changing, noisy and busy world. By answering the questions you need to know to:

  • Understand what’s really going on
  • Beat your competitors
  • Gain insight, certainty and competitive advantage
  • Isolate trends and protect your future
  • Provide you with credible options

Our services are all about your competitive advantage

Our services answer the questions you need to know to beat your competitors. And, yes, transform your competitive advantage. We use many techniques and tools and feel free to dig further on the links on this page to find out what they are.


But most want to know the answers to deliver the insight they need. The insight you need to know to win more business. To understand competitors and the reasons for losing and winning deals. The market access, people and reputation, your future and emerging technology. Insight to help you:

Beat your Competitors

Fully understand your competitors and their products. Get to know your current and next channel partners & suppliers.

Get early warning of competitor activities, opportunities & threats. Understand their supply chains, how they go-to-market to steal your customers. Counter their false claims and exploit their weakness.

Know your market

Understand your markets direction, isolate the upcoming opportunities around the corner & know how to make the most of them.

Isolate market trends, protect your future & find new markets to increase your bottom line.

Growth your business

Once you have insight what are you going to do with it?

We can help you create a competitive advantage. Where & how to increase sales & opportunities. Isolate current & future customers’ real needs & challenges.

Maximise your returns

Define market trends, find opportunities & reduce investors exposure to badly performing portfolio companies.

Isolate important reputational, team, sales & customer base red flags. Map development, business development & investor readiness.

Why choose Octopus

Finding answers others don’t

Great track record with brands, enterprises and investors

Unique craftsmanship & service pedigree

Global reach with big business capability

How to work with us

We work with you in any way you wish. Brands, tech firms, middle-market players, family offices, investors and start-up innovators trust us.

  • Come to us for a specific need.
  • Retain us to cover all eventualities.
  • Ask us to track competitors & market. We don’t offer access to an expensive, time-consuming whizzy AI platform. Just concise reporting on the things that are important to you.
  • To speak to your new customers. And those who have gone elsewhere to find out the reasons why. And what you can do about it to increase your sales. 
  • Come to us for investigations. That’s litigation, business disputes, background checks, investors and competitor wrongdoings. Corporate investigations revealing what you could get yourself into.
  • Be forewarned, so you can take precautions and sort things out should the sticky stuff hit the fan.
  • Or put simply, we’re all about your competitive advantage.


Competitive Intelligence is all about creating more certainty and Competitive Advantage based on the four key areas of hindsight, insight, foresight and oversight.

What we do Competitive Intelligence? Here is our comprehensive list of our Competitive Intelligence and investigations services we offer.

List of services ↗

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