What we do

Global Competitive Intelligence, investigations, win-loss and competitive strategy

Here for you when you need to win more business, have greater certainty & just need to beat your competitors.

Octopus is a global insight company. We create competitive advantage through insight.

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More certainty & competitive advantage

We believe in a holistic, bespoke approach to Competitive Intelligence and competitive strategy. Combining hard work, human thinking, technology, business savvy and common sense.

Competitive Intelligence

Answering the questions when you just need to know.

  • Market Intelligence
  • Competitor Intelligence
  • Customer research
  • Product research
  • Tender & major bid Intelligence
  • Channel partner & market access insight
  • Futurism & scenario planning

Win-loss programmes

Know why you win some & lose some.

  • Understand why you win & lose deals
  • Key account research
  • Battlecards
  • Competitor & media monitoring
  • Key player profiling

Corporate Intelligence

Corporate Investigations and investor services.

  • Due diligence
  • Competitor ethical & anti -slavery report
  • Intelligence driven ESG
  • Net Zero carbon climate change obligations
  • Investor Intelligence
  • Supplier & employee vetting

Competitive strategy

Make use of what we find to grow your business.

  • Business development strategy
  • Brand strategy
  • Business strategy
  • In-house set up & audit

The stuff you need to know

Enterprises need to know what’s going on, about to happen, be advised how it is and what they can do about it. Especially true in this complicated, ever-changing, noisy and busy world. By answering the questions you need to know to:

  • Understand what’s really going on
  • Beat your competitors
  • Gain insight, certainty and competitive advantage
  • Isolate trends and protect your future
  • Provide you with credible options

Answering the questions you need to know

Questions you need to know to win more business and gain more certainty. Questions usually about:

  • Competitors
  • Reasons for losing and winning deals
  • Investments and M&A
  • Market Access
  • People and Reputation
  • The Future
  • Emerging Tech
  • Potential customers

How to work with us

We work with you in any way you wish. Brands, tech firms, middle-market players, family offices, investors and start-up innovators trust us.

  • Come to us for a specific need.
  • Retain us to cover all eventualities.
  • Ask us to track competitors & market. We don’t offer access to an expensive, time-consuming whizzy AI platform. Just concise reporting on the things that are important to you.
  • To speak to your new customers. And those who have gone elsewhere to find out the reasons why. And what you can do about it to increase your sales. 
  • Come to us for investigations. That’s litigation, business disputes, background checks, investors and competitor wrongdoings. Corporate investigations revealing what you could get yourself into.
  • Be forewarned, so you can take precautions and sort things out should the sticky stuff hit the fan.

So why Octopus?

  • Great track record with brands, enterprises & investors
  • Unique craftsmanship & service pedigree
  • Global reach with big business capability
  • Finding answers others don’t


Competitive Intelligence is all about creating more certainty and Competitive Advantage based on four key areas:

1.Hindsight ↗

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2. Insight ↗

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3. Foresight ↗

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4. Oversight ↗

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List of services ↗

What we do Competitive Intelligence? Here is our comprehensive list of our Competitive Intelligence and investigations services we offer.

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