We help you be more competitive.

Octopus is a Competitive Intelligence Agency. Nottingham-based With Tentacles and Clients Around The World.

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Bespoke People-Powered Competitive Intelligence strategy, competitive market intelligence, competitor analysis & corporate investigations

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Why bespoke and people-powered?

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Bespoke because every project we do is different. So our unique service capabilities are designed precisely to suit the mission. We see things differently. We are distinctive, refreshing, creative, innovative, and approachable.

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People-powered as we don’t give you access to a platform and let you get on with it. We do the work and dig around to find the answers. We use technology but are never blinded by it.

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We put work in at the beginning, so we will not start a project until everything is defined, understood & clear to everyone. We will happily talk to you for hours to get any potential project absolutely right. Great questions deliver insightful answers.

3-step approach to competitive advantage

Combining hard work, human thinking, technology, business savvy, and common sense.

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1. Discovery

During our initial discussions, we work with you to understand your situation, needs, and decisions. We ask pertinent questions to find out where your pain is. We develop a mission and define questions to answer within an SOW to solve your problems and improve your competitive advantage.

2. Insight

The insight that you can do something with. Created with our competitive intelligence, market intelligence, competitor analysis, strategic intelligence and corporate investigations. We go the extra mile to speak to the right people and employ a combination of digital and terrestrial practices. Creating a clear picture by mapping out what’s happening, finding patterns and themes, and presenting evidence-based explanations and context gives you the confidence to move forward.

3. Now What?

So, what’s your next move? We don’t stop at just delivering the mission. We can continue to add value by exploring other markets and competitors and offering supplementary services. More cost-effective than adding internal resources. Our insights are broken down into the following services:

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