What we do.

We are global purveyors of bespoke people-powered competitive intelligence.

We’re all about your competitive advantage

Bespoke approach to competitive intelligence

We believe in a holistic, bespoke approach to competitive intelligence and competitive strategy. Combining hard work, human thinking, technology, business savvy and common sense. We have developed a 3-step approach to make the most from competitive intelligence.

3-step approach to competitive advantage

Competitive intelligence

Competitive intelligence offers tools and techniques to provide more certainty, competitive advantage, insight & growth.

Due diligence investigations

Identify, reduce operational and reputational risk and increase certainty before decisions are made with our due diligence & risk services.

Investor related services

It’s good to know when looking to invest or find out how an investment is progressing you can have us in your corner.

More details on our tools and techniques

Most want to know that we can improve certainty and have the experience and capability to deliver the answers. Some want to know the tools and techniques we use. So, here are more details of how we do things. And here is an alphabetical list

Does this resonate with you?

You know how you may not be happy with the level of growth you are experiencing. New and existing competitors are bringing out new products weekly. You may feel your competitive advantage is threatened. Or worse still, you are not sure you have an advantage anymore. Maybe you are not sure who your competitors are or where your market is heading. Or want to move into new markets or investments, but want more certainty before you make your move.

You just want to know where you are, what others are doing, what the future could hold, and what you can do about it.

Competitive Intelligence may be the answer, but you are unsure how to proceed. And you are wary of platforms boasting a quick fix when they are so obviously not.

Transform your competitive advantage

Our services answer the questions you need to know to beat your competitors. And, yes, transform your competitive advantage.

We have a 3-step approach. To future-proof and grow your business by weaponising your competitive advantage.

By using intelligence-driven practices, you exponentially improve your odds of success. We use many people-powered techniques and tools. Feel free to dig further on the links on this page to find out what they are.

But most want to know the answers to deliver the insight they need. The insight you need to know to win more business.

To understand competitors and the reasons for losing and winning deals. The market access, people and reputation, your future and emerging technology.

So that’s why we created a 3 step solution that to fit your ambitions. First, determine what you really need. Then work out how you will find the answer and finally, decide what and how you will achieve this.

Why choose Octopus

Finding answers others don’t

Great track record with brands, enterprises and investors

Unique craftsmanship & service pedigree

Global reach with big business capability

How to work with us

We work with you in any way you wish. Brands, tech firms, middle-market players, family offices, investors and start-up innovators trust us.

  • Come to us for a specific need.
  • Retain us to cover all eventualities.
  • Ask us to track competitors & market. We don’t offer access to an expensive, time-consuming whizzy AI platform. Just concise reporting on the things that are important to you.
  • To speak to your new customers. And those who have gone elsewhere to find out the reasons why. And what you can do about it to increase your sales. 
  • Come to us for investigations. That’s litigation, business disputes, background checks, investors and competitor wrongdoings. Corporate investigations revealing what you could get yourself into.
  • Be forewarned, so you can take precautions and sort things out should the sticky stuff hit the fan.
  • Or put simply, we’re all about your competitive advantage.


Competitive intelligence is all about creating more certainty and competitive advantage based on the four key areas of hindsight, insight, foresight and oversight. Competitive analysis consultants UK, US and beyond.

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