Competitive Intelligence & competitive strategy consulting agency

We find the answers

Get more certainty & competitive advantage with people powered insight.

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Octopus is a global insight company. We create competitive advantage through insight.



We answer the what, the how, the now, the why and, critically, the next. 

We are the global Competitive Intelligence, competitive strategy consulting agency.

Operating in disruptive and traditional sectors we have your back. We leave no rock unturned to answer the what, the how, the now and, critically, the next. 

We provide people-powered insight to:

  • Create competitive advantage
  • Beat your competitors
  • Increase market share
  • Find new opportunities
  • Improve your bottomline

We isolate problems, define trends, deliver answers, provide more confidence and suggest the best way forward.

Boutique with a big business capability and real global reach. 

We are trusted by brands, middle-market players, investors and start-up innovators to answer the questions you need to know. Companies like

We have a reputation as being distinctive, refreshing, creative, innovative and approachable.

Feel free to get in touch for a free consultation


Octopus Intelligence has done some brilliant competitor research for us over the years and can get information you would have thought impossible.

Global CMO UK plc

You reminded us to be a people business not just a tech business. Octopus can harvest information very few can provide within market intelligence.

CEO UK Software Company

Thank you for all the work in supporting our global Competitive Intelligence needs. It’s a great partnership that provides value to our businesses.

Global Product Manager of Global Manufacturer

When you just need to know

  • Who is threatening our business?
  • What should our next move be?
  • Where can we increase our revenue and profits?
  • When will they launch their new product?
  • Why are our competitors doing that?
  • How can we anticipate competitors plans and take advantage?
  • How much more business can we win in new and existing markets?
  • And importantly, how certain are you?

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