COMPETITIVE INTELLIGENCE SERVICES FOR MARKET INSIGHTS
THE PEOPLE-POWERED GLOBAL COMPETITIVE INTELLIGENCE AGENCY.
We cut the noise. We find what your competitors don’t want you to know. No dashboards. No guesswork. Just answers to beat your competitors.
All about your competitive advantage
Over 20 years of experience. Hundreds of successful B2B projects. From startups to household names in the UK, North America, MENA and beyond.
Our Military Intelligence background allows us to conduct in-depth primary (HUMINT) based research to outsmart your competitors and find your edge.
We answer the ‘what’, the ‘how’, and most importantly, the ‘now’, the ‘next’, and what to do about it. Discreet, with a great track record of answering the questions you need to ask.
We answer the questions you need to ask
Tech & SaaS Teams
Know how competitors pitch, price, package and win. Then decide how to beat them. More…
Investors
Before & after you invest, verify, map & investigate claims, performance & risks. More…
Dubai-based MENA
Successfully enter & expand across MENA with real boots on-the-ground insights. More..
Cut through the noise. Stop guessing. Start knowing
Whether you’re trying to win more business, validate an investment, or move into a new market, you need answers, not assumptions. That’s what we deliver.
Book a consultationOctopus Intelligence has done some brilliant competitor research for us over the years and can get the information you would have thought impossible. First-class service.
Global CMO, UK Plc
You reminded us to be a people business, not just a tech business. Octopus can harvest OSINT & primary information that few market intelligence providers can.
Thank you for all the work in supporting our global competitive intelligence needs. It’s a great partnership that provides value to our businesses and future strategy.
Global Product Manager
Competitive Intelligence Articles
Strategic intelligence, operational intelligence and tactical Intelligence
Strategic intelligence, operational intelligence and tactical Intelligence All business decisions fall into one of three categories: Each of these groups requires a different kind of intelligence, at a different speed and in a different form. We deal with all three levels. The following section shows what each level looks like in practice, using examples from…
SaaS New Entrant Radar 12th October 2026
SaaS New Entrant Radar: 12th October 2026 Geography: global. Dates: 5–11 October 2026. Confirmed entrants Entrant (+HQ) Category Stage & Funding What they do Who they threaten Threat One-line reason Hone — San Francisco, US Other (horizontal AI agents); AI Infrastructure & Orchestration $60m seed at $285m valuation; Benchmark/Index; announced 8 Oct Agents (“Engines”) that…
Why Homeowners Choose Local Water Restoration Companies Following Flooding Incidents
Flooding can be a devastating experience for homeowners, leading to significant property damage and emotional distress. In these situations, fast and efficient water restoration is critical to minimize long-term issues. Homeowners often turn to Local Water Restoration Companies for their expertise and reliability. This article investigates why local companies are preferred, highlighting their unique advantages…
The Demise of Questions
The demise of questions in business You gave up asking questions a long time ago and have no awareness of the fact. “The important thing is not to stop questioning.” — Albert Einstein The intelligence team put together reports; the stakeholders agreed; questions were raised, but not the difficult ones. Never the difficult ones. Those…
Counterintelligence Case Study: What Your Own Sales Team Told Your Biggest Competitor
Counterintelligence case Study: What Your Own Sales Team Told Your Biggest Competitor No one had broken in, nothing had been stolen, and no one had hacked any system. Yet a rapidly growing UK SaaS company was losing deals it should have won to a competitor that seemed to know things it had no right to…
Assumption that tech manufacturers can’t obtain memory chips
Assumption that tech manufacturers can’t obtain memory chips The assumption that the manufacturers of phones and PCs are unable to obtain the memory chips they need. The assumption The Guardian newspaper referred to it as “RAMageddon”, and its 21 September article was headed with a simple line: “The shortage of memory chips and of other…