Competitive Intelligence Analysis Tools and Techniques

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Competitive Intelligence Analysis Tools and Techniques

Here is a list of Competitive Intelligence analysis tools and techniques.

To start

Firstly, you must understand where you are going to start. And there a number of tools for this:

  • Issue Redefinition
  • Chronologies and Timelines
  • Sorting
  • Ranking, Scoring, Prioritising

Interestingly, traffic analysis is an excellent tool to find out who is talking to who in your market and competitors. As you know, people tend to interact with certain people and organisations for a reason. You may not know what they are saying but you will be able to build a very interesting picture.

Idea Generation

  • Structured Brainstorming
  • Virtual Brainstorming
  • Nominal Group Technique
  • Starbursting
  • Cross-Impact Matrix
  • Morphological Analysis
  • Quadrant Crunching

Hypothesis generation and testing

  • Hypotheses Generator
  • Quadrant Hypothesis Generation
  • Diagnostic Reasoning
  • Analysis of Competing Hypotheses
  • Argument Mapping
  • Deception Detection

Challenge Analysis

  • Premortem Analysis
  • And Structured Self-Critique
  • What If? Analysis
  • High Impact/Low Probability Analysis
  • Devil’s Advocacy
  • Red Team Analysis
  • Delphi Method

Competitive Analysis

  • Firstly, Bench Marking
  • BCG Growth Matrix
  • Competitive Positioning
  • Customer Segmentation and Needs Analysis
  • Customer Value Analysis
  • GE Business Screen
  • Porter Five Forces (Industry Analysis)
  • Nine Forces (Industry Analysis)
  • Strategic Group Analysis

Enterprise Analysis

  • Blindspot Analysis
  • Secondly, Business Model Analysis
  • Competitor Analysis
  • Functional Capability and Resource Analysis
  • Management Profiling
  • McKinsey 7s Analysis
  • Product Line Analysis
  • Servo Analysis
  • Shadowing
  • Supply Chain Analysis
  • SWOT Analysis
  • Value Chain Analysis
  • Win / Loss Analysis

Environmental Analysis

Then there is environment analysis using tools and techniques like:

  • Country Risk Analysis
  • Corporate Reputation Analysis
  • And Critical Success Factor Analysis
  • Driving Force Analysis
  • Issue Analysis
  • Macro-environmental (STEEP) Analysis
  • Political and Country Risk Analysis
  • Scenario Analysis, including:
    • Alternative Futures Analysis
    • Multiple Scenario Generation Indicators
    • As well as, Indicator Validators
  • Stakeholder Analysis
  • Strategic Relationship Analysis

Evolutionary Analysis

  • Event and Time Line Analysis
  • Experience Curve Analysis
  • And, Growth Vector Analysis
  • As well as Historiographical Analysis
  • Indications and Warning Analysis
  • Patent Analysis
  • Product Life Cycle Analysis
  • S-Curve Analysis (Technology Life Cycle)
  • Technology Forecasting
  • War Gaming

Financial Analysis

  • Competitor Cash Flow Analysis
  • Financial Ratio and Statement Analysis (inc. Disaggregated Financial Ratio Analysis)
  • Interpretation of Statistical Analysis
  • Linchpin Analysis
  • Strategic Funds Programming
  • Sustainable Growth Rate Analysis

Cause and effect assessment

  • Key Assumptions Check
  • Structured Analogies
  • Role-Playing
  • Red Hat Analysis
  • Outside-In Thinking

Conflict management

  • Adversarial Collaboration
  • Structured Debate

Making a decision

  • Decision Trees
  • Complexity Manager
  • Decision Matrix
  • Force Field Analysis
  • Pros-Cons-Faults-and-Fixes
  • SWOT Analysis

This article offered a list of competitive intelligence analysis tools and techniques.  


In a world driven by fierce competition, having a comprehensive toolkit of competitive intelligence analysis tools and techniques is essential for organisations aiming to thrive. The list we have provided encompasses a wide range of methods that can empower businesses to uncover valuable insights about competitors, market trends, and industry dynamics. By leveraging these tools effectively, organizations can make informed decisions, identify strategic opportunities, and stay one step ahead in the race.

Competitive intelligence analysis is not a one-size-fits-all approach. It requires adaptability, critical thinking, and the ability to tailor the tools and techniques to suit specific needs and objectives. Each tool serves a unique purpose and can provide valuable insights when applied in the right context. Therefore, it is crucial to understand the strengths and limitations of each method and select the ones that align with your organisation’s goals and challenges.

Furthermore, it is important to emphasise that competitive intelligence analysis is an ongoing process. The business landscape is dynamic, constantly evolving, and presenting new challenges and opportunities. Therefore, organisations must stay vigilant, continuously update their competitive intelligence practices, and remain open to incorporating new tools and techniques as they emerge.

Lastly, while the tools and techniques presented in this article offer a solid foundation for competitive intelligence analysis, it is important to remember that successful analysis also relies on the skills, expertise, and collaboration of the individuals involved. Building a competent and knowledgeable competitive intelligence team, fostering a culture of curiosity and critical thinking, and promoting cross-functional collaboration can further enhance the effectiveness of the analysis.

In conclusion, the world of competitive intelligence is vast and ever-changing. By harnessing the power of the tools and techniques listed here, organizations can gain valuable insights, make data-driven decisions, and seize competitive advantages. Embrace the realm of competitive intelligence analysis, continuously refine your approach, and position your organisation for long-term success in an increasingly competitive business environment.

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What is competitive intelligence?

Competitive intelligence is the finding & critical analysis of information to make sense of what’s happening & why. Predict what’s going to happen & give the options to control the outcome. The insight to create more certainty & competitive advantage.

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What is competitive intelligence?

Competitive intelligence is the finding & critical analysis of information to make sense of what’s happening & why. Predict what’s going to happen & give the options to control the outcome. The insight to create more certainty & competitive advantage.

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