Competitive Intelligence Analysis Tools and Techniques

Here is a list of Competitive Intelligence analysis tools and techniques.

To start

Firstly, you must understand where you are going to start. And there a number of tools for this:

  • Issue Redefinition
  • Chronologies and Timelines
  • Sorting
  • Ranking, Scoring, Prioritising

Interestingly, traffic analysis is an excellent tool to find out who is talking to who in your market and competitors. As you know, people tend to interact with certain people and organisations for a reason. You may not know what they are saying but you will be able to build a very interesting picture.

Idea Generation

  • Structured Brainstorming
  • Virtual Brainstorming
  • Nominal Group Technique
  • Starbursting
  • Cross-Impact Matrix
  • Morphological Analysis
  • Quadrant Crunching

Hypothesis generation and testing

  • And multiple Hypotheses Generator
  • Quadrant Hypothesis Generation
  • Also, Diagnostic Reasoning
  • Analysis of Competing Hypotheses
  • Argument Mapping
  • Finally, Deception Detection

Challenge Analysis

  • Premortem Analysis
  • And Structured Self-Critique
  • What If? Analysis
  • High Impact/Low Probability Analysis
  • Devil’s Advocacy
  • Red Team Analysis
  • Also, Delphi Method

Competitive Analysis

  • Firstly, Bench Marking
  • BCG Growth Matrix
  • Competitive Positioning
  • Customer Segmentation and needs Analysis
  • Customer Value Analysis
  • And, GE Business Screen
  • Porter Five Forces (Industry Analysis)
  • Nine Forces (Industry Analysis)
  • Finally, Strategic Group Analysis

Enterprise Analysis

  • Blindspot Analysis
  • Secondly, Business Model Analysis
  • Competitor Analysis
  • Functional Capability and Resource Analysis
  • Management Profiling
  • McKinsey 7s Analysis
  • Product Line Analysis
  • Also, Servo Analysis
  • Shadowing
  • Supply Chain Analysis
  • SWOT Analysis
  • And, Value Chain Analysis
  • Win / Loss Analysis

Environmental Analysis

Then there is environment analysis using tools and techniques like:

  • Country Risk Analysis
  • Corporate Reputation Analysis
  • And Critical Success Factor Analysis
  • Driving Force Analysis
  • Issue Analysis
  • Macro-environmental (STEEP) Analysis
  • Also, Political and Country Risk Analysis
  • Scenario Analysis, including:
    • Alternative Futures Analysis
    • Multiple Scenario Generation Indicators
    • As well as, Indicator Validators
  • Also, Stakeholder Analysis
  • Then, Strategic Relationship Analysis

Evolutionary Analysis

  • Event and Time Line Analysis
  • Experience Curve Analysis
  • And, Growth Vector Analysis
  • As well as, Historiographical Analysis
  • Indications and Warning Analysis
  • Patent Analysis
  • Product Life Cycle Analysis
  • S-Curve Analysis (Technology Life Cycle)
  • And, Technology Forecasting
  • War Gaming

Financial Analysis

  • Competitor Cash Flow Analysis
  • Financial Ratio and Statement Analysis (inc. Disaggregated Financial Ratio Analysis)
  • And, interpretation of Statistical Analysis
  • Linchpin Analysis
  • Strategic Funds Programming
  • Finally, Sustainable Growth Rate Analysis

Cause and effect assessment

  • Key Assumptions Check
  • Structured Analogies
  • Role-Playing
  • Red Hat Analysis
  • And Outside-In Thinking

Conflict management

  • Adversarial Collaboration
  • And also, Structured Debate

Making a decision

  • Decision Trees
  • Complexity Manager
  • Decision Matrix
  • Also, Force Field Analysis
  • Pros-Cons-Faults-and-Fixes
  • And, of course, SWOT Analysis

This article offered a list of  Competitive Intelligence analysis tools and techniques.  

Home » Blog » Competitive Intelligence Tools » Competitive Intelligence Analysis Tools and Techniques
This is a drawing of the Octopus Intelligence Logo By Octopus Competitive Intelligence, Due Diligence, Competitor Analysls, Market Analysis, Competitor Research and Strategic Business Development to beat your competitors, increase sales and reduce risk

About Octopus


We create certainty, insight, competitive advantage and significant growth for clients operating in disruptive and traditional sectors.

Trusted by brands, middle-market players, investors and startup innovators to answer the questions when you just need to know.