List of Analytical Tools And Techniques For Competitive Intelligence

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List of analytical tools and techniques for Competitive Intelligence

This article is a list of analytical tools and techniques for Competitive Intelligence. Before you start you must understand where you are going to start. And there a number of tools for this:

  • Issue Redefinition
  • Chronologies and Timelines
  • Sorting
  • Ranking, Scoring, Prioritising

Interestingly, traffic analysis is an excellent tool to find out who is talking to who in your market and competitors. As you know, people tend to interact with certain people and organisations for a reason. You may not know what they are saying but you will be able to build a very interesting picture.

Idea Generation

  • Structured Brainstorming
  • Virtual Brainstorming
  • Nominal Group Technique
  • Starbursting
  • Cross-Impact Matrix
  • Morphological Analysis
  • Quadrant Crunching

Hypothesis generation and testing

  • Multiple Hypotheses Generator
  • Quadrant Hypothesis Generation
  • Diagnostic Reasoning
  • Analysis of Competing Hypotheses
  • Argument Mapping
  • Deception Detection

Challenge Analysis

  • Premortem Analysis
  • Structured Self-Critique
  • What If? Analysis
  • High Impact/Low Probability Analysis
  • Devil’s Advocacy
  • Red Team Analysis
  • Delphi Method

Competitive Analysis

  • Benchmarking
  • BCG Growth Matrix
  • Competitive Positioning
  • Customer Segmentation and needs Analysis
  • Customer Value Analysis
  • GE Business Screen
  • Porter Five Forces (Industry Analysis)
  • Nine Forces (Industry Analysis)
  • Strategic Group Analysis

What is Competitive Intelligence?

Competitive intelligence is the finding, sorting and critical analysis of information. To make sense of what’s happening and why. Predict what’s going to happen and give the options to help you control the outcome. Competitive intelligence offers certainty, competitive advantage, insight, growth & security.

Enterprise Analysis

  • Blindspot Analysis
  • Secondly, Business Model Analysis
  • Competitor Analysis
  • Functional Capability and Resource Analysis
  • Management Profiling
  • McKinsey 7s Analysis
  • Product Line Analysis
  • Servo Analysis
  • Shadowing
  • Supply Chain Analysis
  • SWOT Analysis
  • Value Chain Analysis
  • Win / Loss Analysis

Environmental Analysis

Then there is environment analysis using tools and techniques like:

  • Country Risk Analysis
  • Corporate Reputation Analysis
  • Critical Success Factor Analysis
  • Driving Force Analysis
  • Issue Analysis
  • Macro-environmental (STEEP) Analysis
  • Political and Country Risk Analysis
  • Scenario Analysis, including:
    • Alternative Futures Analysis
    • Multiple Scenario Generation Indicators
    • As well as, Indicator Validators
  • Stakeholder Analysis
  • Strategic Relationship Analysis

Evolutionary Analysis

  • Event and Time Line Analysis
  • Experience Curve Analysis
  • Growth Vector Analysis
  • Historiographical Analysis
  • Indications and Warning Analysis
  • Patent Analysis
  • Product Life Cycle Analysis
  • S-Curve Analysis (Technology Life Cycle)
  • Technology Forecasting
  • War Gaming

Financial Analysis

  • Competitor Cash Flow Analysis
  • Financial Ratio and Statement Analysis (inc. Disaggregated Financial Ratio Analysis)
  • Interpretation of Statistical Analysis
  • Linchpin Analysis
  • Strategic Funds Programming
  • Sustainable Growth Rate Analysis

Cause and effect assessment

  • Key Assumptions Check
  • Structured Analogies
  • Role-Playing
  • Red Hat Analysis
  • Outside-In Thinking

Conflict management

  • Adversarial Collaboration
  • Structured Debate

Making a decision

  • Decision Trees
  • Complexity Manager
  • Decision Matrix
  • Force Field Analysis
  • Pros-Cons-Faults-and-Fixes
  • And, of course, SWOT Analysis

List of analytical tools and techniques for Competitive Intelligence

This article was calledList of analytical tools and techniques for Competitive Intelligence. Finally, information sources for this page includes the excellent book entitled Structured Analytical Techniques for Intelligence analysis by Richards J Heuer JR and also Randolph H Person. And, of course the definitive Business and Competitive Analysis by the excellent Babette Bensoussan and Craig S. Fleisher.

Art by Mike Kenneally

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