Here is a list of Market Intelligence analysis tools and techniques
To start
Before starting a project you have to understand where you are going to start competitive and market intelligence analysis. And there are a number of tools for this:
- Issue Redefinition
- Chronologies and Timelines
- Sorting
- Ranking, Scoring, Prioritising
Interestingly, traffic analysis is an excellent tool for market intelligence analysis. To find out who is talking to who in your market and competitors. As you know, people tend to interact with certain people and organisations for a reason. You may not know what they are saying, but you will be able to build a very interesting picture.
Idea Generation
- Structured Brainstorming
- Virtual Brainstorming
- Nominal Group Technique
- Starbursting
- Cross-Impact Matrix
- Morphological Analysis
- Quadrant Crunching
Hypothesis generation and testing for market intelligence analysis
- Multiple Hypotheses Generator
- Quadrant Hypothesis Generation
- Also, Diagnostic Reasoning
- Analysis of Competing Hypotheses
- Argument Mapping
- Deception Detection
Challenge Analysis competitor intelligence analysis
- Premortem Analysis
- And Structured Self-Critique
- What If? Analysis
- High Impact/Low Probability Analysis
- Devil’s Advocacy
- Red Team Analysis
- Also, Delphi Method
Competitive Analysis
- Bench Marking
- BCG Growth Matrix
- Competitive Positioning
- Customer Segmentation and Needs Analysis
- Customer Value Analysis
- GE Business Screen
- Porter Five Forces (Industry Analysis)
- Nine Forces (Industry Analysis)
- Strategic Group Analysis
Enterprise Analysis
- Blindspot Analysis
- Business Model Analysis
- Competitor Analysis
- Functional Capability and Resource Analysis
- Management Profiling
- McKinsey 7s Analysis
- Product Line Analysis
- Servo Analysis
- Shadowing
- Supply Chain Analysis
- SWOT Analysis
- Value Chain Analysis
- Win / Loss Analysis
Environmental Analysis
Then there is environment analysis using tools and techniques like:
- Country Risk Analysis
- Corporate Reputation Analysis
- And Critical Success Factor Analysis
- Driving Force Analysis
- Issue Analysis
- Macro-environmental (STEEP) Analysis
- Political and Country Risk Analysis
- Scenario Analysis, including:
- Alternative Futures Analysis
- Multiple Scenario Generation Indicators
- Indicator Validators
- Stakeholder Analysis
- Strategic Relationship Analysis
Evolutionary Analysis
- Event and Time Line Analysis
- Experience Curve Analysis
- Growth Vector Analysis
- Historiographical Analysis
- Indications and Warning Analysis
- Patent Analysis
- Product Life Cycle Analysis
- S-Curve Analysis (Technology Life Cycle)
- Technology Forecasting
- War Gaming
Financial Analysis
- Competitor Cash Flow Analysis
- Financial Ratio and Statement Analysis (inc. Disaggregated Financial Ratio Analysis)
- Interpretation of Statistical Analysis
- Linchpin Analysis
- Strategic Funds Programming
- Sustainable Growth Rate Analysis
Cause and effect assessment market intelligence analysis
- Key Assumptions Check
- Structured Analogies
- Role-Playing
- Red Hat Analysis
- Outside-In Thinking
Conflict management
- Adversarial Collaboration
- Structured Debate
Making a decision with competitor intelligence & market intelligence analysis
- Decision Trees
- Complexity Manager
- Decision Matrix
- Force Field Analysis
- Pros-Cons-Faults-and-Fixes
- SWOT Analysis
This article offered a list of Market Intelligence analysis tools and techniques for market intelligence analysis.
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