Market Intelligence Analysis Tools and Techniques

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Here is a list of Market Intelligence analysis tools and techniques

To start

Before starting a project you have to understand where you are going to start competitive and market intelligence analysis. And there are a number of tools for this:

  • Issue Redefinition
  • Chronologies and Timelines
  • Sorting
  • Ranking, Scoring, Prioritising

Interestingly, traffic analysis is an excellent tool for market intelligence analysis. To find out who is talking to who in your market and competitors. As you know, people tend to interact with certain people and organisations for a reason. You may not know what they are saying, but you will be able to build a very interesting picture.

Idea Generation

  • Structured Brainstorming
  • Virtual Brainstorming
  • Nominal Group Technique
  • Starbursting
  • Cross-Impact Matrix
  • Morphological Analysis
  • Quadrant Crunching

Hypothesis generation and testing for market intelligence analysis

  • Multiple Hypotheses Generator
  • Quadrant Hypothesis Generation
  • Also, Diagnostic Reasoning
  • Analysis of Competing Hypotheses
  • Argument Mapping
  • Deception Detection

Challenge Analysis competitor intelligence analysis

  • Premortem Analysis
  • And Structured Self-Critique
  • What If? Analysis
  • High Impact/Low Probability Analysis
  • Devil’s Advocacy
  • Red Team Analysis
  • Also, Delphi Method

Competitive Analysis

  • Bench Marking
  • BCG Growth Matrix
  • Competitive Positioning
  • Customer Segmentation and Needs Analysis
  • Customer Value Analysis
  • GE Business Screen
  • Porter Five Forces (Industry Analysis)
  • Nine Forces (Industry Analysis)
  • Strategic Group Analysis

Enterprise Analysis

  • Blindspot Analysis
  • Business Model Analysis
  • Competitor Analysis
  • Functional Capability and Resource Analysis
  • Management Profiling
  • McKinsey 7s Analysis
  • Product Line Analysis
  • Servo Analysis
  • Shadowing
  • Supply Chain Analysis
  • SWOT Analysis
  • Value Chain Analysis
  • Win / Loss Analysis

Environmental Analysis

Then there is environment analysis using tools and techniques like:

  • Country Risk Analysis
  • Corporate Reputation Analysis
  • And Critical Success Factor Analysis
  • Driving Force Analysis
  • Issue Analysis
  • Macro-environmental (STEEP) Analysis
  • Political and Country Risk Analysis
  • Scenario Analysis, including:
    • Alternative Futures Analysis
    • Multiple Scenario Generation Indicators
    • Indicator Validators
  • Stakeholder Analysis
  • Strategic Relationship Analysis

Evolutionary Analysis

  • Event and Time Line Analysis
  • Experience Curve Analysis
  • Growth Vector Analysis
  • Historiographical Analysis
  • Indications and Warning Analysis
  • Patent Analysis
  • Product Life Cycle Analysis
  • S-Curve Analysis (Technology Life Cycle)
  • Technology Forecasting
  • War Gaming

Financial Analysis

  • Competitor Cash Flow Analysis
  • Financial Ratio and Statement Analysis (inc. Disaggregated Financial Ratio Analysis)
  • Interpretation of Statistical Analysis
  • Linchpin Analysis
  • Strategic Funds Programming
  • Sustainable Growth Rate Analysis

Cause and effect assessment market intelligence analysis

  • Key Assumptions Check
  • Structured Analogies
  • Role-Playing
  • Red Hat Analysis
  • Outside-In Thinking

Conflict management

  • Adversarial Collaboration
  • Structured Debate

Making a decision with competitor intelligence & market intelligence analysis

  • Decision Trees
  • Complexity Manager
  • Decision Matrix
  • Force Field Analysis
  • Pros-Cons-Faults-and-Fixes
  • SWOT Analysis

This article offered a list of Market Intelligence analysis tools and techniques for market intelligence analysis.

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