OUR WEEKLY WINNING STRATEGIES
A collection of winning competitive strategies.
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The Customer Your Competitor Fired
The Customer Your Competitor Fired: Why Understanding Churn Patterns Reveals Which Markets Are Actually Growing: Weekly Winning Strategies How can you…
Your Competitor’s Biggest Strength Is Their Biggest Weakness
Your Competitor’s Biggest Strength Is Their Biggest Weakness: How Success Locks Them Into Positions They Can’t Escape: Weekly Winning Strategies How…
Most Early Warning Systems Warn You About the Wrong Things
Most Early Warning Systems Warn You About the Wrong Things: Weekly Winning Strategies A competitive early warning system is effective only…
Product Discontinuation Analysis and Products They Stopped Selling
Product Discontinuation Analysis and the Product They Quietly Stopped Selling: Weekly Winning Strategies Product discontinuation analysis shows us when a competitor…
Scenario Planning Indicators: And The Missing Half
Scenario Planning Indicators: The Missing Half of Every Scenario Exercise: Weekly Winning Strategies Scenario planning just influences decisions when each scenario…
How Competitors Use Your Own Customers to Beat You
How Competitors Use Your Own Customers to Beat You: Weekly Winning Strategies Your competitors aren’t copying your strategy. They’re paying attention…
What Does Good Competitive Context Look Like?
What Does Good Competitive Context Look Like? And What Does Bad Context Get Wrong? Weekly Winning Strategies Good competitive context shows…
Your Competitor Analysis Is Too Polite
Your Competitor Analysis Is Too Polite: Weekly Winning Strategies Competitor analysis works when it shows where customers are moving, where competitors…
The Feature That Eats Your Company: AI Competitive Threat Analysis
The Feature That Eats Your Company: AI Competitive Threat Analysis. Weekly Winning Strategies Many so-called AI disruptors on your threat list…
Solving Your Margin Problem With Competitive Intelligence
Solving Your Margin Problem With Competitive Intelligence: Weekly Winning Strategies Most competitive challenges aren’t problems you can simply solve. There are…
The Gap Between What Companies Say and What They Mean
The Gap Between What Companies Say and What They Mean: Weekly Winning Strategies You may think your limitations are holding you…
You’re Losing Deals for Reasons Your Sales Team Will Never Tell You
You’re Losing Deals for Reasons Your Sales Team Will Never Tell You: Weekly Winning Strategies Most companies lose deals constantly and…
How Using Analysis of Competing Hypotheses Shows What’s Really Happening in Your Market, Not Just What You Hope Is True
How Using Analysis of Competing Hypotheses Shows What’s Really Happening in Your Market, Not Just What You Hope Is True: Weekly…
Competitive Intelligence To study competitor failures
Competitive Intelligence To study competitor failures: Weekly Winning Strategies Most people focus on copying what their competitors do well. But you…
The Competitor You Don’t See Until It’s Too Late
The Competitor You Don’t See Until It’s Too Late “A frog’s brain is set up to recognise food as moving objects…
What Wouldn’t Your Competitors Do Even If They Could?
The Question Nobody Asks: What Wouldn’t Your Competitors Do Even If They Could? Weekly Winning Strategies Most competitive intelligence focuses on…
Why the Most Dangerous Phrase Is Demanding Clarity When You Don’t Have It
Why the Most Dangerous Phrase Is Demanding Clarity When You Don’t Have It: Weekly Winning Strategies Most treat change as a…
How Competitive Intelligence Turns Volatility Into Advantage
You Can’t Predict the Future, But Your Competitors Are Already Positioning for It: How Competitive Intelligence Turns Volatility Into Advantage: Weekly…
The Competitor Who Refused to Make Sense
The Competitor Who Refused to Make Sense Many companies build a strategy around the competitors they wish they had. Rational, predictable,…
Why Do companies train their teams to lie about what they see?
Why do companies train their teams to lie about what they see in the competitive market? Weekly winning strategies Many companies…
Worried competitors are ahead in ways we can’t see
Worried competitors are ahead in ways we can’t see: Weekly Winning Strategies Many lose by chasing phantom threats. Leaders often think…
We Don’t Know What the Market Wants; Product Decisions Feel Like Guesses
We Don’t Know What the Market Wants; Product Decisions Feel Like Guesses: Weekly Winning Strategies If your SaaS product decisions rely…
Is Competitive Intelligence Answering Questions Nobody’s Using?
Is Competitive Intelligence Answering Questions Nobody’s Using? Weekly Winning Strategies Many waste their intelligence resources tracking every competitor equally and answering…
How Real Competitor Analysis Emerges: Start Before You’re Ready
How Real Competitor Analysis Emerges: Start Before You’re Ready: Weekly Winning Strategies Many think competitor analysis starts with certainty. It doesn’t.…
Why Certainty Is the Enemy of Good Decisions
Why Certainty Is the Enemy of Good Decisions: Weekly Winning Strategies Sometimes good decisions don’t work out, and bad ones do.…
Your Competitor Strategy Is Just a Recycled Deck of BS
Your Competitor Strategy Is Just a Recycled Deck of BS: Weekly Winning Strategies If you rely on AI tools and recycled…
Grouping Your Data in Competitor Analysis
Grouping Your Data in Competitor Analysis: Weekly Winning Strategies When analysing competitors, grouping information together can help you spot patterns. Different…
The board needs solid evidence, not just opinions.
Boards don’t want opinions. They want risk reduction: Weekly Winning Strategies. CEOs and executive teams lose their jobs for making mistakes,…
Most companies operate in the fog of war
Most companies operate in the fog of war: weekly winning strategies Strategy feels risky not just because it’s unpredictable, but because…
Don’t Avoid What’s Easy: It’s Where Your Competitors Are Blind
Don’t Avoid What’s Easy: It’s Where Your Competitors Are Blind: Weekly Winning Strategies Most competitors ignore the easy stuff because they…
Think You Know Your Competitors? You Probably Don’t
Think You Know Your Competitors? You Probably Don’t: Weekly Winning Strategies Many think of themselves as “strategic”. But are making considered…
Competitive Intelligence for Investors: How to Use CI with Investments
Competitive Intelligence for Investors: How to Use CI to Vet Startups, acquisitions and investments: Weekly Winning Strategies Don’t let that AI…
Why competitor analysis is destroyed by doing research First
Why competitor analysis is destroyed by doing quick research first: Weekly Winning Strategies You get sharper competitor analysis when you stop…
The LinkedIn Profile Map: Your Underrated CI Weapon
The LinkedIn Profile Map: Your Underrated CI Weapon: Weekly Winning Strategies If you’re doing competitive intelligence without enterprise tools, this is…
Stop Guessing: How Cognitive Bias is Sabotaging Your Competitor Analysis
Stop Guessing: How Cognitive Bias is Sabotaging Your Competitor Analysis: Weekly Winning Strategies Most businesses lose to competitors not because they…
Discover the Meaning of SWOT in Business Today
Discover the Meaning of SWOT in Business Today. The Lies Companies Tell Themselves: weekly winning strategies A “great SWOT analysis” isn’t…
Why Most Competitor Analysis Fails
Why Most Competitor Analysis Fails. Stop Being A Hoarder And Start Thinking Like a Hunter: Weekly Winning Strategies Most teams collect…
The Two-Path Trap in Competitor Analysis
The Two-Path Trap in Competitor Analysis: Weekly Winning Strategies Most competitor analysis treats business problems like coin flips—two sides, one choice.…
How to Predict a Competitor’s Product Launch
How to Predict a Competitor’s Product Launch from Patent Filings, GitHub, and Trademark Records: Weekly Winning Strategies Most companies react to…
Real-Time Intelligence from Reddit, Discord, and Hacker News
Real-Time Intelligence from Reddit, Discord, and Hacker News: Weekly Winning Strategies Your competitor’s angry customers are broadcasting their exact pain points…
The LinkedIn Profile Map: Reverse Engineering Competitor Strategy via Employee Activity
The LinkedIn Profile Map: Reverse Engineering Competitor Strategy via Employee Activity: Weekly Winning Strategies Your competitor’s LinkedIn activity reveals their next…
How to Analyse a Competitor’s Content to Predict Their Product Strategy
How to Analyse a Competitor’s Content to Predict Their Product Strategy: Weekly Winning Strategies You can predict your competitor’s next product…
Tracking Competitor Pricing Changes Before They Become Public
How to Track Competitor Price Changes Before They Go Public?: Weekly Winning Strategies To detect competitor pricing changes before they’re announced…
How to Predict a Competitor’s Product Strategy by Analysing Their Content
How to Predict a Competitor’s Product Strategy by Analysing Their Content: weekly winning Strategies You can predict a competitor’s next product…
How Business Leaders Stay Ahead of Market Trends
How Business Leaders Stay Ahead of Market Trends (And Why Most Get It Wrong): Weekly Winning Strategies Business leaders love the…
No competitive advantage if they are looking at the same Dashboard
No competitive advantage if they are looking at the same Dashboard: Why Real Competitive Intelligence Starts Where the Data Ends: Weekly…
Competitor Moves Don’t Show Up in Dashboards
Competitor Moves Don’t Show Up in Dashboards: Weekly Winning Strategies Facts don’t lie. Statistics speak for themselves. But they don’t tell…
Think Backwards to Beat Your Competitors
Think Backwards to Beat Your Competitors: The Strategy Move No One’s Using: Weekly Winning Strategies Most strategy advice reads like a…
The Move Makes No Sense: Until You Ask This One Question
The Move Makes No Sense: Until You Ask This One Question The Move Makes No Sense: Until You Ask This One…
Competitive Analysis Matters: Always the First Steps
Always the First Steps — Let’s Talk About Competitive Analysis Like It Actually Matters: Weekly Winning Strategies Competitive Analysis Matters. But…
How Founders Are Screwing Up Competitive Intelligence
How Founders Are Screwing Up Competitive Intelligence Without Even Realising It: Weekly Winning Strategies Startups don’t usually die because the product…
Most Competitor Analysis Is Just Digital Eavesdropping
Most Competitor Analysis Is Just Digital Eavesdropping: Weekly Winning Strategies Founders think they’re being “strategic” because they follow every move of…
Quality Competitor Analysis by Looking at the order you do things
Quality Competitor Analysis by Looking at the order you do things: Weekly Winning Strategies You’re pointing at sequencing. And it matters…
Outthink Later: Why Good Competitive Intelligence Ignores Better Judgment
Outthink Later: Why Good Competitive Intelligence Ignores Better Judgment: Weekly Winning Strategies Ask People to Work Against Their Better Judgment That’s…
Competitive Intelligence keep it simple to start
Competitive Intelligence keep it simple to start: Weekly Winning Strategies Avoiding what’s easy can be a cop-out. You’ll hear people say,…
How to Tear Apart Assumptions, Decode Irrationality, and Beat the Market on Perception
How to Tear Apart Assumptions, Decode Irrationality, and Beat the Market on Perception: Weekly Winning Strategies If you’re considering using Generative…
The Right Competitive Intelligence Questions To really help growth
The Right Competitive Intelligence Questions: Weekly Winning Strategies The right competitive intelligence questions and the good questions aren’t just intellectual exercises…
Why Raw Data Without Context Is a Dangerous Illusion
The xG of Market Strategy: Why Raw Data Without Context Is a Dangerous Illusion: Weekly Winning Strategies Let’s start with football…
Competitive intelligence product perception and their Better Product
Competitive intelligence product perception and their Better Product: Weekly Winning Strategies You’re Not Losing to a Better Product. You’re Losing to…
The data trap: When more isn’t better. It’s just noisier.
The data trap: When more isn’t better. It’s just noisier: Weekly Winning Strategies Every so often, we get asked to discuss…
Enjoy the silence: Why What You Don’t Know Can Beat You
Enjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning Strategies “Evidence is the list of things you…
Customer Experience as a Competitive Intelligence Goldmine
Customer Experience as a Competitive Intelligence Goldmine: Weekly Winning Strategies I recently had the opportunity to walk around and talk to…
Outsmarting Competitors with Strategic Intel: The Power Better Choice
Outsmarting Competitors with Strategic Intel: The Power of Better Choices: Weekly Winning Strategies Whether you’re a solopreneur, a tech founder, a…
Why Your Cheaper Pricing Won’t Win the Market
Why Your Cheaper Pricing Won’t Win the Market (And What Will): Weekly Winning Strategies Let’s talk about pricing wars. You see…
The Competitive Intelligence Optimisation Trap
The Competitive Intelligence Optimisation Trap: Weekly Winning Strategies We’re told to analyse everything. Track every competitor’s move. Optimise every insight. Benchmark…
Weak Signals: The Hidden Goldmine of Competitive Intelligence
Weak Signals: The Hidden Goldmine of Competitive Intelligence, Weekly Winning Strategies Many are playing hide and seek when they should be…
Turning Setbacks into Strategy by using Competitive Creative Thinking
Turning Setbacks into Strategy: How Competitive Intelligence and Creative Thinking Keep You Standing: Weekly Winning Strategies Failure isn’t just an occasional…
Minimum Advertised Pricing (MAP): The Silent Battleground
Minimum Advertised Pricing (MAP): The Silent Battleground in Competitive Strategy: Weekly Winning Strategies Minimum Advertised Pricing (MAP) seems simple. Manufacturers set…
Why Your First Answer Is Probably Wrong
Why Your First Answer Is Probably Wrong—And How to Get It Right: Weekly Winning Strategies How often have you felt excited…
A Line Has Two Sides: Gaining the Competitive Edge in Market Analysis
A Line Has Two Sides: Gaining the Competitive Edge in Market Analysis: Weekly Winning Strategies It’s easy to get locked into…
Avoiding Mistakes in Competitive Analysis
Avoiding Mistakes in Competitive Analysis: What Mistakes Did You Make Last Time?: Weekly Winning Stratgies When it comes to competitive and…
Stop Watching Your Competitors—Start Understanding Their Next Move
Stop Watching Your Competitors—Start Understanding Their Next Move: Weekly Winning Strategies Most don’t fail because they’re bad at competing. They fail…
Who Are Your Competitors Really Trying to Help?
Who Are Your Competitors Really Trying to Help? Weekly Winning Strategies To improve your competitive intelligence, ask this key, often overlooked…
Beating Competitors at Their Own Game and Outpacing Disruption
Beating Competitors at Their Own Game and Outpacing Disruption: Weekly Winning strategies The biggest disruptor in your market over the next…
Uncover Hidden Opportunities: Listening to the Quiet Voice
Uncover Hidden Opportunities: Listening to the Quiet Voice in Competitor Analysis: Weekly Winning Strategies Listening to the quiet voice in a…
Who Are My Competitors? A Strategic Take on Market Analysis
Who Are My Competitors? A Strategic Take on Market Analysis: Weekly winning Strategies I bet competition is a challenge in your…
Look at the Order in Which You Do Things
Look at the Order in Which You Do Things: A Market Analysis Perspective: Weekly Winning Strategies When analysing competitors or assessing…
Breaking the Hindsight Trap: Avoiding Bias in Competitive Intelligence
Breaking the Hindsight Trap: Avoiding Bias in Competitive Intelligence and Strategic Planning: Weekly Winning Strategies Hindsight bias is a big problem…
Give the game away to reveal your hand too early
Give the game away to reveal your hand too early: Weekly Winning strategies “Give the game away” — it’s when a…
Uncover What’s Missing: The Strategy-First Approach to Analysis
Uncover What’s Missing: The Strategy-First Approach to Competitor Analysis: Weekly Winning Strategies When it feels like something’s missing in your competitor…
Embracing Rabbit Holes: Power of Creativity Within Intelligence
Embracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies Creativity in competitive intelligence isn’t about flashy…
Why Retracing your steps in competitive intelligence is important
Why Retracing your steps in competitive intelligence is important: Weekly Winning Strategies This is a crucial mantra in market or competitor…
How Creativity And Context Drive Strategic Advantage
How Creativity And Context Drive Strategic Advantage With Competitive Intelligence: Weekly Winning Strategies Creativity in competitive intelligence isn’t about reinventing the…
Competitive intelligence thinking: The power to make you look up
Competitive intelligence thinking: The power to make you look up: Weekly Winning Strategies When conducting competitor or market analysis, it’s important…
Strategic Advantage and AI: Why Independent Thinking Beats the Hype
Strategic Advantage and AI: Why Independent Thinking Beats the Hype: Weekly Winning Strategies AI and other new technologies aren’t a cult.…
Why competitive intelligence and creativity
Why, competitive intelligence and creativity: Weekly Winning Strategies “Why” is the most important word you’ll ever use. In Hegarty on Creativity,…
Competitor analysis is all about Transitions
Competitor analysis is all about Transitions: Weekly Winning strategies When it comes to analysing competitors or markets, transitions are critical. Competitor…
How Competitive Intelligence Reveals What Everyone Misses
How Competitive Intelligence Reveals What Everyone Misses: Unlocking Hidden Solutions. Weekly Winning Strategies The answer to your biggest problem is staring…
Complaining Won’t Save You, but Competitive Intelligence Will
Complaining Won’t Save You, but Competitive Intelligence Will: Weekly Winning Strategies You’re losing. You’re too busy complaining about the market. Or…
Anticipate don’t improvise with competitive intelligence
Anticipate don’t improvise: Weekly Winning strategy We have all heard the phrase “Anticipate don’t improvise”. When it comes to competitive intelligence,…
The Expert Fallacy: Navigating the Pitfalls of Experts
The Expert Fallacy: Navigating the Pitfalls of Expertise in Decision-Making: Weekly Winning Strategy When faced with unfamiliar problems, the instinct is…
Olympic Competitive Intelligence Lessons from Michael Johnson
Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling: Weekly Winning Strategy As a former 400-metre runner to…
Unpacking Competitive Advantage: Strategies and Examples
Understanding and unpacking Competitive Advantage: Weekly winning strategies Competitive advantage is that unique edge that makes customers choose you over the…
Competitor Analysis: Beyond the Hype and the AI machine
Competitor Analysis: Beyond the Hype and the AI Machine: weekly Winning Strategies There’s no shortage of flashy battlecards and get-rich-quick competitive…
10 Tiny Habits to Enhance Your Competitive Edge
10 Tiny Habits to Enhance Your Competitive Edge: Weekly Winning Strategies Tiny habits can set you apart in the relentless game…
Know Your Competitor to Know Yourself
Know Your Competitor to Know Yourself with an ICP: Weekly Winning Strategies Before you can beat your competitors, you must have…
Weekly Winning competitive strategies brought to you by Octopus competitive intelligence
We are Octopus. The Global People-Powered Competitive Intelligence Agency.
Outsmart your competition. Make the unknown known. Octopus helps you gain clarity in complex markets. With clients and tentacles around the world, we deliver sharp, actionable competitive intelligence through a blend of deep primary (HUMINT) and secondary research. If you’re looking to make smarter decisions, beat the competition, and reduce uncertainty, we’re the partner you want on your side.