What can Octopus Intelligence do for your marketing team? In many organisations, the home of Competitive Intelligence is within their marketing teams. Their marketing teams are excellent at marketing, and using Octopus Intelligence gives them access to bespoke and usable … Read More
Competitive Intelligence in product marketing and the missing pieces The focus on Competitive Intelligence in product marketing often revolves around data collation. Data is represented in neat tables, charts, and good old battle cards. However, Competitive Intelligence can be used … Read More
What can we expect from Artificial Intelligence in video analytics software in the next 3 to 5 years? Artificial intelligence is already prevalent in our digital lives, from phones to chatbots and even home assistants. Artificial intelligence is constantly evolving, … Read More
Do you know there’s too much reliance on secondary research? There is a growing problem with reliance on secondary research in the field of business. A good analyst will likely find more secondary information than you, but this can be … Read More
Why competitive analysis is highlighting the changing investor appetite landscape In many industries, it’s clear that there’s difficulty establishing an effective investment strategy. And understanding the changing landscape of investor appetites. The situation comes down to the achieving expectations of … Read More
How to use competitive market research within a business plan A business plan aims to help a business know where it wants to go and how to get there. This article answers how to use competitive market research within a … Read More
What can Octopus Competitive Intelligence do for Product Management teams? Competitive Intelligence is the Product Manager’s must-have tool, so you can: Better understand your markets Decide where to pitch against competitors And know what’s next We realise that Product Managers’ … Read More
Why is data the least important part of Competitive Intelligence? Competitive Intelligence is essential for our better understanding of competitors. Notably our industry and changing consumer landscape. But why is data the least important part of Competitive Intelligence? Especially when … Read More
How to overcome compliance issues in cloud computing from a futuristic perspective The issues around security and compliance are causing headaches for organisations migrating to cloud computing. Due to the sheer complexity of cloud environments, it’s difficult for anyone, even … Read More
Why Competitive Intelligence projects can leave a bad taste in your mouth We are often asked how we conduct a Competitive Intelligence project. And why are we better than our opposition. But we think the question should be why Competitive … Read More
A Practical Guide The business world is fraught with risks. And entrepreneurs must understand the level of security that comes with running a business. Keeping your company secure doesn’t just mean taking steps to protect your assets from theft, fire, … Read More
Can Competitive Intelligence disappoint the reader? Here are five reasons It can be disappointing when you expect something, and it doesn’t work out as expected. From a project you’re working on to your expectations from a business relationship. When expectations … Read More
What is competitor positioning, why it’s important and what to look for? Competitor positioning is a strategy to differentiate yourself from a competitors offering. This article asks what is competitor positioning, why it’s important and what to look for? Competitive … Read More
What’s competitor analysis and discover the benefits it can give you? In this article, you’ll discover what’s competitor analysis and discover the benefits it can give you. No business has a monopoly. None. Small businesses and giant megaliths come across … Read More
How did a fintech learn where they can win with Competitor Analysis? A case study This case study is called how did a fintech learn where they can win with Competitor Analysis? Our competitor was experiencing a competitive fog with … Read More
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