What if questions in Competitive Intelligence offers the answer? In business, it’s important to be proactive in your thinking. This can mitigate the impact of what-ifs. Helping you find answers for your competitive advantage. We ask in this article what-if … Read More
Why investors need Competitive Intelligence to create better returns? This article explains why investors need Competitive Intelligence to create better returns? When browsing social media and Linkedin can be frustrating at times. And you see investors telling you how much … Read More
Competitive analysis is essential for any business so take time to research Regardless of size or age, a competitive analysis is essential for any business so take time to research your competition, you can learn what strategies they are using. … Read More
How To Get Ahead Of The Competition In 5 Easy Steps In this cut-throat world, analysing competitors is essential to business operations. In this article, we ask How To Get Ahead Of The Competition In 5 Easy Steps. While finding … Read More
6 Ways Small Businesses Can Grow With Data Analytics But It’s not Competitive Intelligence If you’re a business owner — especially a small business owner — you know that data is one of your best marketing weapons. It’s also one of your … Read More
Why finding competitor pricing information using Competitive Intelligence is the way forward. For a new business entrant, pricing the product or service can be overwhelming. Depending on your existing products and those of your competitors, pricing can pose a challenge. … Read More
Before Competitive Intelligence its best to Take a look at yourself Before looking at your competitors and your environment, start searching for information and then getting swamped by data; it’s important to sit back with your team. Before Competitive Intelligence … Read More
Why is Competitive Intelligence the killer secret to your success? This article asks why is Competitive Intelligence the killer secret to your success? Strategy without Intelligence isn’t a strategy; it’s guessing. Competitive Intelligence assists you in understanding your competitor’s business … Read More
What’s market analysis and how to write a useful one This article asks what’s market analysis and how to write a useful one. Market analysis is a qualitative and quantitative market assessment. Assessing market size in volume and value, customer … Read More
What the best Competitive Intelligence & market researchers need to do for you When talking to a Competitive Intelligence consulting agency, you should expect an overview of their general approach centred around a fundamental core value proposition. This article offers … Read More
What can Octopus Intelligence do for your marketing team? In many organisations, the home of Competitive Intelligence is within their marketing teams. Their marketing teams are excellent at marketing, and using Octopus Intelligence gives them access to bespoke and usable … Read More
Competitive Intelligence in product marketing and the missing pieces The focus on Competitive Intelligence in product marketing often revolves around data collation. Data is represented in neat tables, charts, and good old battle cards. However, Competitive Intelligence can be used … Read More
What can we expect from Artificial Intelligence in video analytics software in the next 3 to 5 years? Artificial intelligence is already prevalent in our digital lives, from phones to chatbots and even home assistants. Artificial intelligence is constantly evolving, … Read More
Do you know there’s too much reliance on secondary research? There is a growing problem with reliance on secondary research in the field of business. A good analyst will likely find more secondary information than you, but this can be … Read More
Why competitive analysis is highlighting the changing investor appetite landscape In many industries, it’s clear that there’s difficulty establishing an effective investment strategy. And understanding the changing landscape of investor appetites. The situation comes down to the achieving expectations of … Read More
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