Octopus

Why is Competitive Intelligence The Killer Secret to Your Success?

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Why is Competitive Intelligence the killer secret to your success? This article asks why is Competitive Intelligence the killer secret to your success? Strategy without Intelligence isn’t a strategy; it’s guessing. Competitive Intelligence assists you in understanding your competitor’s business … Read More

What’s Market Analysis And How to Write a Useful One

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What’s market analysis and how to write a useful one This article asks what’s market analysis and how to write a useful one. Market analysis is a qualitative and quantitative market assessment. Assessing market size in volume and value, customer … Read More

What Can Octopus Intelligence do For Marketing Teams?

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What can Octopus Intelligence do for your marketing team? In many organisations, the home of Competitive Intelligence is within their marketing teams. Their marketing teams are excellent at marketing, and using Octopus Intelligence gives them access to bespoke and usable … Read More