Why Competitive Intelligence is powerful and needed for your competitive advantage Competitive Intelligence is a vital tool for any business. We ask why Competitive Intelligence is powerful and needed for your competitive advantage. Making informed decisions is hard if you … Read More
art by arstyy Octopus Competitive Intelligence ranked the number one in the world Octopus Competitive Intelligence is delighted to be ranked the number one Competitive Intelligence blog in the world. To be on the list is an achievement, but we … Read More
Art by Markus Spiske Is competitive enablement an invaluable tool for organisations? Sales are crucial to any organisation. It plays a key role in converting and retaining customers and generating revenues for the company, helping an organisation to thrive. Therefore, … Read More
Why Competitive Intelligence has never been more important It’s essential to keep up to date with your competitors. A structured way to do this is to create a working Competitive Intelligence process. Getting valuable competitive insights provides you with more … Read More
What are Competitive Intelligence prime elements for your business? For any business owner, gaining a competitive advantage is crucial but harder to maintain. We define what are the Competitive Intelligence elements for your business to create your key competitive advantage. … Read More
Competitive Intelligence elements to create your key competitive advantage part 2 For any business owner, gaining a competitive advantage is crucial but harder to maintain. Across several industries, the rate of business competition has been increasing, and advanced technologies and … Read More
Competitive Intelligence elements to create your key competitive advantage For any business owner, gaining a competitive advantage is crucial but harder to maintain. In two parts we define the Competitive Intelligence elements to create your key competitive advantage. Across several … Read More
Why investors should use Competitive Intelligence to create better returns? We have written another article on this subject after many similar enquiries. We explain why investors should use Competitive Intelligence to create better returns? Browsing social media and LinkedIn is … Read More
What is Competitive Intelligence? How can it be conducted? In the previous decade, businesses have dramatically shifted to online mediums to market and sell their products/services. Traditional marketing strategies have become less potent. This has also enabled Competitive Intelligence to … Read More
Find out about your competitors to differentiate and win It’s easy to understand your competitors’ products and services. However, it’s more challenging to know what makes them different from you. So, find out about your competitors to differentiate and win. … Read More
Is Competitive Intelligence better than market research? No, they are just different. Unlike conventional market research, Competitive Intelligence should be viewed differently. As a more strategic and future-focused process. Where you strive to surpass your current understanding. So is Competitive … Read More
Why investors need Competitive Intelligence to create better returns? This article explains why investors need Competitive Intelligence to create better returns? When browsing social media and Linkedin can be frustrating at times. And you see investors telling you how much … Read More
Why is Competitive Intelligence the killer secret to your success? This article asks why is Competitive Intelligence the killer secret to your success? Strategy without Intelligence isn’t a strategy; it’s guessing. Competitive Intelligence assists you in understanding your competitor’s business … Read More
What can Octopus Intelligence do for your marketing team? In many organisations, the home of Competitive Intelligence is within their marketing teams. Their marketing teams are excellent at marketing, and using Octopus Intelligence gives them access to bespoke and usable … Read More
What can Octopus Competitive Intelligence do for Product Management teams? Competitive Intelligence is the Product Manager’s must-have tool, so you can: Better understand your markets Decide where to pitch against competitors And know what’s next We realise that Product Managers’ … Read More
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