This article suggests how Competitive Intelligence can help technology developments.
Competitive Intelligence allows you to dig deep to assess and test all areas of your competitor’s technology. It provides an impartial assessment of what they are good at and where the weaknesses are. Done correctly, Competitive Intelligence will allow you to see what they are planning to do next.
What is Competitive Intelligence?
Competitive Intelligence is the collection, collation and analysis of information to help you find out what’s happening, explain why it’s happening, outline how things could develop, and offer possible options available to make better decisions. Competitive Intelligence helps you avoid surprises, think more moves ahead, minimise uncertainty, differentiate and stay ahead of the competition. It’s an unspoken, hidden key to success.
Architecture and strategy
Use Competitive Intelligence to analyse your competitors’ architecture and strategy. To isolate their governance and controls, right down to their DNA. Then test their tech and look for technological gaps in their model. Find the holes in the market for you to fill.
Then you are in a great position to find new ways of building, developing innovations and products. Ideation, as the hipsters amongst us may say.
Competitive Intelligence can assist in your CTA improvement through technology stack and development optimisations, price modelling and Value Vs Cost to Build strategies. Find the UI/UX and process flow improvements to make a difference and ensure you develop a significant competitive advantage and increased market share. Before your competitors.
It can be a challenge when looking for a specific competitor product or service. However, using your global network, you will know what it takes to get hold of their products and services and the raw materials you need. If not, we can help.
How Competitive Intelligence can help technology developments
This article suggested How Competitive Intelligence can help technology developments and if you have any questions then please get in touch.