business development strategy

We’re all about your real competitive advantage.

Gain a competitive advantage by developing a clear, concise and commercially credible plan for growing your business and accessing new markets. Let’s talk.

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How can we help you win more business with our business development strategy offering?

To thrive, you must have a clear, concise and commercially credible plan for how you will grow your business in the short and long term.

Your business development strategy has to be quantified, time-bound and measurable. And everyone in your business is aligned and committed to success.

If you need to rethink the strategy for a brand, portfolio, or entire business, our experienced team will help you develop a creative and bold plan of action. A strategy to inspire engagement and commitment 

After we’ve explored your world (gaining deep intelligence on your competitors, markets and customers), we give you everything you need to build both short and long-term strategies to transform your business.

We deliver the evidence to tell your story in the right way, to the right people, by the right channel.

Then we work with you to prepare your business to be resilient, robust, scalable and ready for the fight. And then, we help build your growth plan by aligning your resources for:

  • Business strategy and product development
  • Pricing and distribution
  • Sales, business development
  • Marketing and communications

We give you the tools to convey the strength, advantage and clarity of your brand by:

  • By supporting and integrating changes to your organisation, operations, systems, policy and strategy
  • Then enabling strategy makers, board members and senior leaders to make effective decisions
  • Also, ensuring intelligence findings are applied in an intelligence-driven culture

Our experience enables us to create competitor intelligence that will have a significant impact on your strategic planning.

Portfolio Business Development Strategy

Successful portfolio and business development strategies bring a single-minded focus to what you are offering your market sector and geographies where an organisation can win.

Business development support: Many of the projects we assist with focus on new business development, market penetration, new product launches or finding key advantages against competitor offerings. So, we can help you implement additional or augmented business development resources.

We have developed eight key points to show Intelligence-driven business development helps you beat your competitors, increase sales, move into new markets, and reduce risk and uncertainty. To help you understand the power of what we can do for you. Covering threats, competitors, new customers, more profit, finding stuff out and going something about it.

1. Finding stuff out

Ensure that you are kept fully aware of competitors, technologies, market changes and what people are doing and saying that impacts your business.

2. Find out what is possible

We will show you new ways to find opportunities that you are not currently engaging in, utilising methods that verify what is possible with your resources.

3. Turn competitive threats into opportunities

Do your competitors have big teeth? Get to know them really well at a safe distance, and then take advantage. Understand who REALLY is your actual competition, who is your biggest threat, and what you can do about it. Keep your competitors closer. Knowing what they are up to will make sure you can react quicker and predict what they will do next.

4. Keeping track of threats and opportunities 

Let’s face it; no one likes uncertainty. We will help you reduce risk so you can make a safer decision. Business is all about staying ahead of the things that could damage your business. Whilst also keeping ahead of what is going to happen and where the next opportunities are.

5. Finding new customers

Find out how to target the best new customers and ensure that they need your product or service; build your understanding of what they currently use and your advantage to ensure that they buy from you.

6. Help that could revolutionise your business

You have not applied methods before to improve and build your business using easy and cost-effective Intelligence-driven solutions.

7. Getting more profit from your existing clients

Customers are hard to acquire and can be easily lost; make sure you are doing everything right to keep your customers and keep them happy.

8. How to maximise performance from what you already have

People are usually the highest cost and the riskiest element in any business model. Make sure that you are applying everything necessary to maximise the cost versus the performance of people. 

We offer bespoke tools to immerse you into the competitor’s way of thinking, test assumptions and identify what’s needed to secure long-term competitor advantage.

Business Development Strategy

So the outcome is? Your future growth is mapped out with a better marketing strategy. Future-proofing your business with sustainable transformation, business development and effective marketing.

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