What Can Octopus Intelligence do For Marketing Teams?

What can Octopus Intelligence do for your marketing team?

In many organisations, the home of competitive intelligence is within their marketing teams. Their marketing teams are excellent at marketing, and using Octopus Intelligence gives them access to bespoke and usable insight. So they know their competitive environment and a future potential better than their competitors. 

Competitive intelligence is marketing’s must-have tool, so you can:

• Better understand your markets
• Decide where to pitch against competitors 
• And know what’s next
• Understand how competitor products are marketed to differentiate to ensure your message sticks with customers.

We realise that marketing’s competitive intelligence needs to be usable. Otherwise, it’s an utterly pointless exercise. Without any actionable strategy from the insight, you might as well not bother. And there’s more insight than pretty battle cards and status quo encouraging benchmarking.

We are highly experienced in working with marketing teams. And they know we go beyond data, facts and figures and deliver the insight and more certainty to tell your story in the right way, to the right people, by the right channel.

To give you a competitive advantage. To help make your business resilient, robust, scalable and ready for the fight. Intelligence is knowing the right answers to:

What are they planning?

• Understand competitor business models
• How are they planning to outflank you?
• Why are they doing what they do?
• And why your customers could be attracted to them?
• How are they going to market their offerings?

What are the best decisions and actions to take?

• Improve your productivity by focusing on winnable activities and pitches
• Provide an early warning of competitive threats
• Make better strategic decisions and take action.
• Isolate and take advantage of your competitors’ strengths and weaknesses to stay ahead of the game

Where are they winning?

• Be more informed and open to innovation
• Stay fresh in the industry
• Create exciting value propositions
• Identify alternative marketing channels your competitors are successfully (or not) using to market their products and services 

And we are confidential and unbiased

• Completely impartial Intelligence
• Critical and focused and will save you time and money
• Unbiased news, views, truth and relevant analysis
• Understand that battlecards are a reporting tool, not the insight its self
• Allow us to talk to people without fear of compromise or embarrassment.