How Competitive Intelligence Helps Improve Market Positioning

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How Competitive Intelligence helps improve market positioning

You and your competitors need to be more agile when introducing a product or service to market. Or selling a existing product or releasing new features. To make positioning easier and give you the step up, it’s important to know what your competitors are up to will give you a step up. That’s why we have seen interest in Competitive Intelligence grow in 2021. And we expect 2022 it be jam-packed. How Competitive Intelligence helps improve market positioning for your business.

Intelligence helps improve market positioning of your business.

Competitive Intelligence increases certainty and competitive advantage in an ever-changing world. So when thinking about your situation, it’s essential to consider Competitive Intelligence. 

So, what can Competitive Intelligence ever do for you?

  • Competitive Intelligence will improve your certainty and help you make better decisions.
  • Help you understand your known and unknown competitors and their offerings.
  • Enhance your knowledge of your market positioning and result in more sales. 
  • Put you in a position where you are more certain about what customers in your market need. Not what you think they want.

Improve market positioning of your business

Let’s take a step back for a moment. Before one of you even pick up the phone to a prospect, business developers need to make them feel loved. So much so that they really want to look at your product or service. Your prospect needs to feel that is an excellent reason to spend time evaluating your solution. Unless they’re bored, they will not waste valuable time on you for no perceived benefit to them. 

What is Competitive Intelligence?

Competitive intelligence is the finding, sorting and critical analysis of information. To make sense of what’s happening and why. Predict what’s going to happen and give the options to help you control the outcome. Competitive intelligence offers certainty, competitive advantage, insight, growth & security.

And it’s not just down to the sales team to convince prospects to buy. Product and marketing are responsible for prospects knowing your solution is unique. They may not be on the phone with you, but they’re equally responsible for helping you close the deal. 

The positioning of your offering is down to product marketers creating differentiating value. And Competitive Intelligence is essential. If you’re not familiar with your competitors, you’re not equipped to close the deal. Indeed, without knowing what’s great about your competitors’ products and where they are failing you are walking down the street blindfolded. Blindfolded with your competitors guiding you. 

This article is called how Competitive Intelligence helps improve market positioning

By empowering marketers with more certainty and insight will improve their market positioning. Making getting deals across the line so much easier. Competitive Intelligence will help your business succeed. This article was called how Competitive Intelligence helps improve market positioning. So the message is unequivocal. Make 2022 the year you use Competitive Intelligence to improve your market postion. You’ll not regret it, and your bottom line will love it.

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