Product management Intelligence

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A Must-Have For Product Managers To Understand Their Markets Better, Decide Where To Pitch Against Competitors & Know What’s Next.

Product intelligence services to Know What’s Next

In the fast-paced business world, staying ahead of the competition is vital to success. At Octopus Intelligence, we understand the importance of product management and marketing intelligence to help you gain a competitive edge. We provide invaluable insights to help you make informed decisions and drive your product development forward.

Our team of experienced analysts specialises in gathering and analysing product information on competitors, market trends, and customer behaviour to provide you with actionable insights. 

Whether it’s developing new products, refining product marketing strategies, or identifying potential threats and opportunities for your current or future product, we offer a range of services tailored to meet your unique needs.

  • Give your products a future-proofed competitive advantage
  • Make products that you know will be resilient, robust, scalable and ready to compete & win
  • Understand competitor products & how they plan to outflank you
  • Why your customers could be attracted to them
  • Get early warning of competitive threats
  • Identify & exploit other marketing channels your competitors use 

So, when it comes to product marketing, our intelligence services are invaluable. We can help you refine your messaging, target the right customers, and build effective marketing campaigns that drive results. 

Our services include market research, customer profiling, competitor product breakdowns, and product positioning analysis. We work closely with our clients to understand their unique needs and develop strategies that meet their goals.

Unveiling Customer Perceptions: Is Innovation Within Reach?

Harness the power of our competitive intelligence to gauge how customers perceive your concept. Our in-depth interviews with target customers uncover valuable insights into the degree of innovation and groundbreaking potential your concept possesses. By understanding their perspectives, likes, dislikes, and reservations, you can refine your idea to align with their fundamental needs and goals. We empower you to transform your customers’ workflows and seamlessly integrate your solution into their existing systems and processes.

Disrupting the Competition: Analysing the Landscape

Stay one step ahead of your competitors with our robust competitive analysis. Our expert analysts meticulously examine your rivals’ offerings and positioning strategies, identifying their strengths and weaknesses. By discerning gaps in the market that your concept can fill, we equip you to surpass the competition and seize untapped opportunities.

From Concept to Success: Meeting MVP Criteria

Octopus helps you evaluate whether your concept meets the minimum viable product (MVP) criteria. With our insight-driven approach, you can determine your concept’s viability and market potential, ensuring it aligns with customer expectations. You can strategically target and address their unique needs by understanding which customer types and personas are most suitable for your solution.

Unlock New Business Horizons: B2B Market Opportunity Research

In the dynamic B2B market, identifying new growth opportunities is paramount. Our B2B Market Opportunity Research empowers you to unearth unexplored territories and understand the competitive landscape. Our comprehensive view of the market, including the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM), enables you to make informed strategic decisions and seize new avenues for expansion.

Crafting Winning Strategies: B2B Go-To-Market Research

Our B2B Go-To-Market Research ensures your product or service reaches the right people at the right time. Our comprehensive research service assists you in developing a winning strategy for launching, promoting, and selling your offerings in a crowded market. With customer segmentation, messaging and positioning, competitive analysis, pricing strategy, and launch planning, Octopus equips you with the insights and tactics needed to stand out from the competition and generate interest.

Unveiling Buyer’s Journey Secrets: Go-To-Market Research

Our Go-To-Market Research unveils the secrets of the buyer’s journey, providing you with actionable insights to optimise your marketing efforts. From discovering where potential buyers gather information to understanding the criteria influencing their purchasing decisions, our research-driven approach equips you with the knowledge needed to create targeted, personalised marketing strategies. By leveraging the power of industry influencers, thought leaders, and strategic partners, you can increase awareness, perception, consideration, and, ultimately, the purchase of your solutions. And that’s product management intelligence.

Reducing Customer Churn: B2B Churn Analysis

Customer churn can spell disaster for businesses. Our B2B Churn Analysis helps you uncover the reasons behind customer churn and develop strategies to prevent it. You can make data-driven decisions to improve customer retention rates and safeguard your revenue by identifying the factors influencing customer satisfaction, engagement, and loyalty. Our customised solutions give you the tools to address pain points, enhance customer experiences, and drive growth.

Embrace the Power of Octopus Competitive Intelligence

Octopus employs various research methods, including surveys, interviews, and secondary research, to understand the market landscape thoroughly. We analyse the competitive landscape and identify potential areas of vulnerability to help you develop effective marketing strategies that resonate with your target audience. By understanding what motivates your potential customers, you can tailor your product offerings and messaging to address their specific needs.

Market Opportunity Research

Are you ready to stay ahead of the competition and disrupt your industry? Our Market Opportunity Research provides insights to make strategic decisions and allocate resources effectively.

Starting a New Company

Market opportunity research can be especially valuable for starting a new company. By providing insights into your target market, this research can help you focus your marketing and sales tactics to ensure that you are reaching your desired audience.

Changes in the Market

For established organisations, market opportunity research can help you stay up-to-date with changes in the market. By analysing your share of the total addressable market (TAM) relative to competitors and monitoring changes in the serviceable addressable market (SAM), you can identify new opportunities and threats to your business.

Routine Checkup

Given the rapidly changing B2B tech landscape, we recommend conducting market opportunity research every three years. However, for emerging high-value markets, more frequent research may be necessary. Regularly rerunning market opportunity research lets you stay informed and adjust your strategy accordingly.

Embrace the power of our Competitive Intelligence and equip your business with the knowledge and insights needed to thrive in the competitive B2B landscape. 

Contact us today to learn more about our services and how we can help you succeed.

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