Competitive Intelligence.

Gain a competitive advantage with our competitive intelligence services for an ever-changing & confusing world. Please get in touch for a free no obligation chat

We help find more certainty to answer the questions you need to know. To give you the competitive advantage to beat your competitors and dominate markets.

See inside their world. Know what they are doing now and what they’ll do next.  And when you are ready to enter a new market, we help you win business better.  With greater certainty, competitive advantage and significant growth.

You can’t steal a lead on your competition if you don’t know where or who they are. Nor can you meet market needs if you do not know what these are.

In our experience, too many companies find it too easy to dismiss competitors as irrelevant. Others do not know their market well enough and are missing out on business. It’s a dangerous game to play.

And it’s why our clients use our competitive intelligence services to be able to act decisively. Armed with meaningful real-world knowledge. And we can do the same for you.

  • Turn threats into profit opportunities
  • See inside your competitors’ worlds
  • Minimise risk and make better decisions
  • Create the products your customers want
  • Get to know your market inside out

So what do you need to know? To create a clear picture of where you want to be? We work with you to ensure you have the best possible Competitive Intelligence available to you.

We answer questions like:

  • What are your competitors planning to do next?
  • Where can you win more business,
  • What should your next move be?
  • How do we minimise risk?
  • Should we invest?  
  • Which market should we move into?
  • What is going to happen
  • Why are we struggling to compete?
  • Should we employ that person or do business with these people?

Once we have discovered the questions and the best approach we then find and to speak to the right people. In the right way and then look for patterns.


What is competitive intelligence? Competitive intelligence is the finding, sorting & critical analysis of information. To make sense of what’s happening and why. Find signals to predict what’s going to happen & give options to control the outcome.

We are brilliant at asking the right questions at the right time and based on specific questions, you need to ask. We build a picture to give you a birds-eye view of your market. We look for those signals that things are changing in your market. Signals for you to take advantage and steal a march on your competitors and market.

Allow us to draw a detailed map of your competitors and tech, suppliers, regulators, products and many other things which could impact your business. We help to identify and isolate weaknesses in your competitors defences and reveal their strengths to tackle. We map out what’s happening, joining the dots, find the patterns and see themes reveal themselves.

We dig deep into your competitor’s minds to build a profile of their characteristics and behaviour.

Our eight steps to insight and more certainty. Put simply, our competitive intelligence process tends to look something like this:

This is an image of the eight parts of intelligence for a page called Competitive Intelligence by Octopus Competitive Intelligence Competitor Analysis

Competitive intelligence offers more certainty, competitive advantage, insight & growth.

Free review

We help business owners, investors, CEO’s, marketing director and product management teams improve their competitive advantage. And don’t forget offer a free no-obligation review of your competitive intelligence needs. Just pop your email here and we will get in touch with you:

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