We help find more certainty to answer the questions you need to know. To give you the competitive advantage to beat your competitors and dominate markets with Competitive Intelligence Research
See inside their world. Know what they are doing now and what they’ll do next. And when you are ready to enter a new market, we help you win business better. With greater certainty, competitive advantage, and significant growth with competitive intelligence research.
You can’t steal a lead on your competition if you don’t know where or who they are. Nor can you meet market needs if you do not know what these are.
In our experience, too many companies find it too easy to dismiss competitors as irrelevant. Others do not know their market well enough and are missing out on business. It’s a dangerous game to play.
And it’s why our clients use our competitive intelligence services to be able to act decisively. Armed with meaningful real-world knowledge. And we can do the same for you.
- Turn threats into profit opportunities
- See inside your competitors’ worlds
- Minimise risk and make better decisions
- Create the products your customers want
- Get to know your market inside out
So, what do you need to know? To create a clear picture of where you want to be? We work with you to ensure you have the best possible Competitive Intelligence available to you.
We answer questions like:
- What are your competitors planning to do next?
- Where can you win more business,
- What should your next move be?
- How do we minimise risk?
- Should we invest?
- Which market should we move into?
- What is going to happen
- Why are we struggling to compete?
- Should we employ that person or do business with these people?
Once we have discovered the questions and the best approach we then find and speak to the right people. In the right way and then look for patterns.
What is competitive intelligence?
Competitive intelligence is the finding, sorting & critical analysis of information. To make sense of what’s happening and why. Find signals to predict what’s going to happen & give options to control the outcome.
Let us draw a detailed map of your competitors and tech, suppliers, regulators, products, and many other things that could impact your business. We help to identify and isolate weaknesses in your competitors’ defences and reveal their strengths to tackle. We map out what’s happening, join the dots, find the patterns and see themes reveal themselves.
We dig deep into your competitor’s minds to build a profile of their characteristics and behaviour.
We are brilliant at asking the right questions at the right time and based on specific questions you need to ask. We build a picture to give you a birds-eye view of your market. We look for those signals that things are changing in your market. Signals for you to take advantage and steal a march on your competitors and market.
Our eight steps to insight and more certainty. Put simply, our competitive intelligence process tends to look something like this:
Product offering breakdown
Our core offering tends to be bespoke, but we can break it down into the following areas:
1. Product Management Competitive Intelligence: This service provides insights for informed decision-making in product development. It includes analysing competitor products, understanding customer attraction to competitors, and identifying potential threats and opportunities for current and future products. This service aims to help you create resilient, scalable products with a competitive edge. More information here.
2. High-growth SaaS tech competitive intelligence: We are highly experienced in working with high-growth SaaS tech firms. We combine market analysis, tracking competitors, and insights into customer preferences. Using technology and people-powered insight to help SaaS firms understand market trends, stay ahead of competitors, and meet customer needs effectively. A solution for high-growth SaaS tech firms to strategise growth, discover new opportunities, and make informed decisions for continued success. More certainly, they bring to their investment in R&D, marketing, and expansion efforts, ensuring high-growth SaaS firms maintain a competitive edge in the ever-changing digital landscape. More info here.
3. Competitive Intelligence for Investors: A specialised service offering robust people-powered investment scrutiny to minimise risk and maximise opportunity. It covers team evaluation, customer feedback analysis, feasibility studies, historical investment analysis, real-world scrutiny, competitor analysis, and opportunity identification. Read more here.
4. Disruptive Competitive Intelligence: This product combines insights with advanced programming and AI to disrupt competitors’ operations. It targets competitors’ vulnerabilities, habits, and strengths, providing strategies to safeguard interests and stay ahead of threats.
5. Board Advisory Intelligence: A flexible and scalable solution providing crucial insights to boards. This service includes regular updates on market changes, competitor activities, and regulatory shifts, helping boards stay informed and competitive.
6. Tradeshow Competitive Intelligence: Offering pre-conference research, real-time insights, and post-conference analysis. This service focuses on uncovering competitor strategies and industry trends at tradeshows and conferences. More information here.
7. Competitive Intelligence for Consultants: Tailored for consulting firms, this service provides insights on competitors’ products, pricing, marketing strategies, distribution channels, investor identification, and due diligence across various industries.
8. Industrial Competitive Intelligence Services: Customised intelligence services for various industrial sectors, including manufacturing, aerospace, defence, construction, and more. These services provide in-depth analysis to stay ahead of the competition in specific industries.
9. Supplier Competitive Intelligence: A service focusing on understanding competitors’ supply chain strategies, ethical standards, and potential opportunities or threats within their supplier network.
10. Advertising and PR Intelligence: Specialised intelligence for media, marketing, and PR agencies. This service covers brand strategy, media planning, digital marketing, and public relations, providing tailored insights for each client’s unique needs.
11. Payments and Insurance Industry Intelligence: In-depth research and analysis on trends, emerging technologies, and key players in the payments and insurance industries, assisting businesses in making informed decisions for market entry or investment.
12. Life Sciences & Medical Devices Competitive Intelligence: Offering insights into clinical trials, drug development, market access, regulatory compliance, and more in the pharmaceutical and medical device sectors. This service also includes market sizing, competitor analysis, and technology assessment.
13. Strategic Wargaming: We work with the best strategic wargaming in the business to support you in making better decisions and creating a more resilient business. And yes, as you would expect from Octopus, we don’t mess around. Our key partner has significant British Army Battle planning, wargaming and actual battlefield experience. This service includes scenario analysis, decision support tools, and strategy development to improve business resilience and probability of success.
14. Competitive Intelligence Team Development: This service helps set up or enhance competitive or market intelligence departments. It includes benchmarking, mentoring, process development, source identification, and integration of intelligence functions within the organisation.