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Competitive Intelligence Services

See inside their world. Know what they are doing now and what they’ll do next.  And when you are ready to enter a new market, we help you win business better.  With greater certainty, competitive advantage, and significant growth with competitive intelligence research.

You can’t steal a lead on your competition if you don’t know where or who they are. Nor can you meet market needs if you do not know what these are.

In our experience, too many companies find it too easy to dismiss competitors as irrelevant. Others do not know their market well enough and are missing out on business. It’s a dangerous game to play.

And it’s why our clients use our competitive intelligence services to be able to act decisively. Armed with meaningful real-world knowledge. And we can do the same for you.

  • Turn threats into profit opportunities
  • See inside your competitors’ worlds
  • Minimise risk and make better decisions
  • Create the products your customers want
  • Get to know your market inside out

We dig deep into your competitor’s minds to build a profile of their characteristics and behaviour. We help identify and isolate weaknesses in your competitors’ defences and reveal their strengths to tackle. And we map out what’s happening, join the dots, find the patterns, and see themes reveal themselves.

We are brilliant at asking the right questions at the right time and based on specific questions you need to ask. Questions like:

  • What are your competitors planning to do next?
  • Where can you win more business,
  • What should your next move be?
  • How do we minimise risk?
  • Should we invest?  
  • Which market should we move into?
  • What is going to happen
  • Why are we struggling to compete?
  • Should we employ that person or do business with these people?


Competitive Intelligence Services Summary

Our tailored intelligence services are designed to empower businesses with the insights needed for strategic decision-making and competitive advantage:

  • Product Management Competitive Intelligence: This service provides insights for informed decision-making in product development. It includes analysing competitor products, understanding customer attraction to competitors, and identifying potential threats and opportunities for current and future products. More information here.
  • High-Growth SaaS Tech Intelligence: We are experienced in working with high-growth SaaS tech firms. We combine market analysis, tracking competitors, and insights into customer preferences. Using tech and people-powered insight to help SaaS firms understand market trends, stay ahead of competitors, and meet customer needs effectively. More info here.
  • Investor Intelligence: Investment scrutiny to minimise risk and maximise opportunity. It covers team evaluation, customer feedback analysis, feasibility studies, real-world scrutiny, competitor analysis, and opportunity identification. Read more.
  • Win-Loss Program: Understand why you lost the sale and why the competition beat us. It’s rarely the case that you are too expensive. Strengthen your sales strategy, improve success rates, and grow market share with our Win-Loss Analysis. We analyse your price, differentiation, brand strength, customer goodwill and customer perception.
  • Board Advisory Intelligence: Provides corporate boards with regular intelligence updates on market dynamics, competitor strategies, and regulatory changes.
  • Tradeshow Intelligence: Targeted insights from pre, during-event, and post-conference analyses to uncover industry and competitor trends.
  • Consultant Intelligence: Custom intelligence for consulting firms on competitive products, marketing strategies, and market positioning.
  • Industrial Competitive Intelligence: Industry-specific intelligence services for manufacturing, aerospace, and construction sectors.
  • Supplier Intelligence: Analysis of competitors’ supply chain strategies and standards to identify potential threats and opportunities.
  • Advertising and PR Intelligence: Focused insights for media and PR agencies on brand strategy, media planning, and digital marketing.
  • Life Sciences & Medical Devices Intelligence: Provides in-depth insights into the pharmaceutical and medical device industries, including market and regulatory analysis.
  • Strategic Wargaming: Advanced scenario planning and strategic decision support utilising extensive military wargaming expertise.
  • Competitive Intelligence Team Development: Services to establish or enhance internal intelligence capabilities, including training and process integration.
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