Competitor analysis Services And Benchmarking

Know how to beat your competitors

Understand what your competitors plan to do next, where they are winning business, and how you can have a piece of the action with our competitor analysis and benchmarking services.

You can’t beat your competitors if you don’t know where to find them or who they are. Nor can you meet your customers’ needs if you do not understand your competitors’ value propositions. That’s where our competitor analysis services and benchmarking competitor tactics come in.

Too many companies dismiss competitors as irrelevant and not as good as them without justification or evidence. It’s a dangerous game. That’s why our clients use our competitor analysis solutions to give them the insight they need to act decisively. Armed with meaningful and usable knowledge, we can do the same for you.

Once we have discovered the questions and the best approach, we find and speak to the right people in the right way and look for patterns. We draw a detailed map of your competitors, their products, tech, and many other things that could impact your business. We dig deeper into their mindset. 

You can ask any questions about your competitor. The subjects are rich and varied. So when conducting competitor analysis, we answer questions like:

  • What’s their product range or service offering, and which markets do they satisfy? How do they compare with you?
  • Are your competitors profitable, expanding, or struggling?
  • What are their sales and marketing strategies? What do their customers think of them?
  • What is their reputation in the market in terms of quality, image, price, brand recognition, customer service, ease of buying from them, geography, tone of voice, market share and sales processes?

When answering these questions, keep in mind we can answer the questions about your own company, like:

  • How could you differentiate yourself from these competitors?
  • What does your competitor think of you?
  • What can you do that your competitor can’t?

Benchmarking lets you know where you stand relative to your competitors. It involves not just analysing the numbers on a spreadsheet. It’s about building a story about your and their successes, failures, opportunities, and threats.

Understand how they win and understand how you beat them using benchmarking with deep examination and analysis to identify gaps in their strategies and yours.

It’s important to dissect their moves, understand their successes, and learn from their mistakes. It’s equally important to know how you stay ahead, too, so you can ram home your advantages and look to improve further.

This benchmark approach provides a 360-degree view of where you stand with your competitors. It’s about identifying and fortifying those critical gaps in your armour, pinpointing the unexplored territories, and charting a course to create, maintain and enhance your competitive advantage.

Our benchmarking service doesn’t just show your current standing. It will equip you with the foresight to anticipate shifts and the agility to adapt swiftly.

Staying ahead isn’t just about keeping pace with others but setting the pace yourself. Consistently outpace them in innovation, strategy, sales, and success.

  • Competitor Profiling: Detailed analyses of competitors’ strategies, operations, and market behaviour, including their strengths, weaknesses, and potential opportunities for your strategic advantage. Competitor profiles can include their:
    • Strategies and Future Plans
    • Strengths and weaknesses
    • Market positioning and recent developments
    • Leadership analysis
    • Financial health and operational strategies
    • Technological capabilities
    • Market entry tactics
    • Product development strategies and much more
  • Real Pricing Intelligence: An in-depth analysis of competitors’ pricing models, including tiered pricing, discounts, bundling strategies, and hidden fees, to help understand the nuances behind competitors’ pricing structures and make informed decisions about pricing and revenue growth.
  • Competitor Benchmarking: Comparative analysis across various metrics, such as market share and customer satisfaction, to gauge your position in the industry.
  • Scenario Analysis and Planning: Strategic planning sessions to anticipate market shifts and prepare for future scenarios.
  • Trend Analysis and Market Forecasting: Analyse current market trends and forecast future movements to align your business strategy.
  • Emerging Technology Adoption Analysis: Monitoring how competitors utilise emerging technologies like AI and IoT to maintain or enhance their competitive position.
  • Strategic Gap Analysis: Identify potential areas where your business can outshine competitors.
  • Predictive Analysis: Projections of competitors’ future actions based on current data and trend analysis.
  • Market Entry Strategy Analysis: Insights into competitors’ strategies for entering new markets and their challenges.
  • Value Chain Analysis: Review competitors’ value chains comprehensively to identify efficiencies, vulnerabilities, and strengths.
  • Product Positioning and Differentiation: Insights into competitors’ product strategies and market positioning.
  • Win-Loss Analysis: Detailed analysis of sales successes or failures to refine your sales strategies and product offerings.
  • Customer Segmentation and Targeting: Analysis of competitor target customer segments and their market approach strategies.
  • Consumer Goods Industry Analysis: Specific insights into the competitive landscape of the consumer goods sector.
  • Competitive Advantage Development: Strategies to identify and exploit unique selling propositions and competitive edges.
  • Churn Analysis: Strategies to understand and mitigate customer turnover.
  • Strategy Forecasts and Counter-Strategies: Predictive insights into competitors’ strategic moves and potential counteractions.
  • Environmental and Sustainability Analysis: Evaluation of competitors’ sustainability efforts and environmental impact.
  • Financial Health and Investment Analysis: Thorough analysis of competitors’ financial stability and investment patterns.
  • Leadership and Organisational Analysis: Insights into competitors’ leadership styles, talent management, and cultural frameworks.

These services and many more provide a robust foundation for understanding your competitive landscape and optimising your strategic responses effectively.

Home ยป Competitor Analysis and Benchmarking Services