The best way to build an accurate picture of your market’s size is to get Octopus to conduct impartial, comprehensive market intelligence research.

You may look to win a bigger share of your market. Or perhaps you’re looking for investment or grants. In all cases, knowing your market better will improve your chances of securing a grant or investment. Or the green light for your new product or service launch. We dig deep into your competitor’s minds to build a profile of their characteristics and behaviour. Market intelligence uses know-how and savvy as well as techniques and tools like:

  • Competitor analysis and reporting
  • Market research assessment
  • Benchmarking competitor best practices and performance
  • Emerging technologies evaluation
  • Market sizing and segmentation
  • Value chain assessment
  • Political risk, issue and industry analysis
  • Scenario and traffic analysis
  • Financial analysis
  • Comprehensive market intelligence research

You can’t steal a lead on your competition if you don’t know where or who they are. Nor can you meet market needs if you do not know what these are. In our experience, too many companies find it too easy to dismiss competitors as irrelevant. Others do not know their market well enough and are missing out on business.

It’s a dangerous game. That’s why our clients use our range of services to gain the market intelligence they need to act decisively, armed with meaningful real-world knowledge. We can do the same for you.

1. Market Overview Reports: These comprehensive reports provide an in-depth analysis of a specific market, including size, growth trends, key players, and regulatory environment.

2. Comprehensive Market Analysis: This is an extensive analysis covering all market aspects, including trends, disruptions, and emerging opportunities.

3. Market Segmentation: Advanced market segmentation to identify niche segments and unique customer needs.

5. Customer Insights Studies: Deep-dive analysis into customer behaviour, preferences, and buying patterns within a target market.

4. Industry Trend Analysis: Regular reports or newsletters focusing on a particular industry’s latest trends, innovations, and disruptions. Deep dive into current and emerging market trends, using advanced analytics to predict future market directions.

6. Market Entry Strategy: Customised guides for businesses looking to enter a new market, including market analysis, entry barriers, and recommended strategies.

7. Supply Chain Analysis: Studies focusing on the supply chain dynamics of a particular industry, including key suppliers, logistical challenges, and cost structures.

8. Technology Adoption and Impact Reports: These reports analyse emerging technologies in an industry and their potential impact on the market and competition.

9. Scenario Planning: Explore different market and competitive scenarios and develop strategies accordingly.

10. Emerging Opportunities and Risks: Identifying and assessing new market opportunities and potential risks provides a strategic advantage in decision-making. Exploration of niche markets and underexplored segments, providing opportunities for strategic expansion or diversification.

11. Regulatory Landscape: Analysis of the regulatory environment and its potential impact on the market and business strategy.

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