What Are The Key Differentiators of Octopus Competitive Intelligence?

What Are The Key Differentiators of Octopus Competitive Intelligence?

What are the key differentiators of Octopus Competitive Intelligence?

We are often asked how we conduct a Competitive Intelligence project. And why are we better than our opposition. We are not blowing our trumpet at all, but we are at least letting you know we can play a pretty tune. We are consistently told that we deliver more than expected. And there is no one else that does what we do. So what makes us different in the world of Competitive Intelligence? Here are a few thoughts about what are the key differentiators of Octopus Competitive Intelligence:

Expectations are managed

We work hard wherever possible to support the building of the mission brief. So expectations, timings, communications and reporting details are appreciated at the earliest opportunity. So our clients have peace of mind that what they require is understood and attainable. And delivered in a manner that most suits their needs.

Great communication

We recognise that good communication links enhance excellent relationship building. Allowing to address any unforeseeable aspects and capitalise on them.

More than expected

There will be the insight that’s not part of the original brief during every project, and we mustn’t go off-plan. So we include them in an addendum sub-report along with the primary delivery. If these ancillary findings appear essential or timely, we will advise you immediately. It’s crucial to ensure effective use of the mission findings. So we work to define the best reporting format for the reader. 

We can keep going for longer

With every project, we seek to provide our clients with ongoing advantages. Ensuring that, if needed, market or competitor surveillance can be continually undertaken. Providing quarterly updates on changes or critical impact points. 

We can also apply ongoing updates to battle cards or provide win-loss analysis. Helping feed the cycle of continuous strategic and operational improvement. But never anything for the sake of it. Ideally no reliance on “death by PowerPoint” presentations. Or graphs that are not integral to the end product. Or long, overly complicated sentences. The job is to provide excellent insight. Not to make ourselves look clever. 

Global, impactful and cost-effective

We have designed our services to be globally applicable, impactful and cost-effective. We can deliver this with more speed and agility than internal teams. Teams who don’t have the capabilities and resources that we have at our disposal.

We go further to speak to the right people

In the right way, and then look for patterns. We are brilliant at asking the right questions at the right time and seeing themes reveal themselves. We reach around the world. And we can travel the world to find what we are looking for. We do whatever it takes to get the job done and speak to the right people.

A tenacious approach

A background in Military Intelligence, backed by MBA- level experience, gives us a unique edge when pursuing the answers to your questions. Tenacity balanced with discipline opens up a whole world of information inaccessible to others.

Straight talking feedback

Not for us, some ten-step model with a clever name. And no pseudo-academic description packed with business school speak. We produce useable Competitive Intelligence in a plain English report, presentation, or monthly bulletin. We also understand that Competitive Intelligence is way more than creating a battle card.

A strictly commercial focus

There is no out of the box thinking here (all this means is you are still trapped inside). We help you define the questions you need to ask to get the answers you need to know. It’s a simple but highly effective process.

A personal service for you

We don’t pull reports off shelves. It may be more comfortable, but we’d be just like the rest. We don’t clock watch because you pay for the answers, not the time it takes for us to get them.

We have never knowingly failed a client

I’m sure you get the idea. We answer the questions you need to know without the fluff. And then we can even work with you to create some actions from our Intelligence.

What are the key differentiators of Octopus Competitive Intelligence?

In conclusion, we bring you the answers you need to know. We believe that your expectations are managed, offer excellent communication, provide more than expected and are global, impactful and cost-effective. 

Also, we hope we go further to speak to the right people, have a tenacious approach, provide straight-talking feedback, and never knowingly failed a client. Octopus provides the answers to the questions you need to ask. So feel free to get in touch below, and we can help you too.

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