This article asks is Market Intelligence insight an antidote to lies and statistics? It is irrefutable that the whole world faces an entirely new set of challenges and opportunities. And one’s that will almost certainly reflect unexpected and unknown elements.
Old ways of making decisions are gone
Previously a solid base for excellent decision making was tried and trusted analytics processes. But what happens when there is no previous ‘like for like’ metric from which to garner the fundamental DNA of analytics… statistics?
What if there is no precedent available? And what if the statistics are simply not there or are severely lacking or unreliable? And what happens if all you have are analysts at your disposal? What happens if they have neither the tools nor experience to adjust to the now pervasive ‘unbeknown’?
It has become something of a ‘thing’ for us to reiterate when it comes to intelligence provision—the importance of having a mixed bag of capabilities. Simply, dependence on a single means of acquisition is a little like trying to build a house with just a screwdriver. It’s limiting, to say the least!
Prevention is better than cure
An integrated and fully augmented approach is the most proficient and secure approach. After all, the very epitome of Intelligence is the idiom that “prevention is better than cure”.
Insight with analytics is logical, terrestrial and digital means is logical. Be it centred around the mitigation of risk or the identification of opportunity. Avoiding risk and capitalising on opportunity are shockingly left to their own devices by supposedly smart decision-makers.The same decision-makers display excellent professional focus on other aspects of their business. And the current global crisis shows how has demonstrated agility and commitment to adjust.
Compared with those who have sat on their hands. And, often, still believe that the only option is to ‘wait it out” under the mistaken assumption that things will return to normal. We see on an almost daily basis that the competition has been anything but inert.
An augmented strategy is the only future proof option. Assured methodologies that ensure the application of terrestrial and digital best practice. Applied to the new, mixed and more fluid marketplace. So, unlike your competition, you will benefit from a spherical worldview. When others think they have it covered if they aspire for a 360 degrees capability. Which, not surprisingly, few actually have.
Is Market Intelligence insight an antidote to lies and statistics?
We discussed several points to answer this question. Is Market Intelligence insight an antidote to lies and statistics? Octopus Market Intelligence specialises in delivering bespoke intelligence solutions. To deliver impactful and effective insight. To build advantage and value for the immediate application. And to support future-proofing in a world of constant change, risk and opportunity.