Economical Competitor Insight Gathering: How to Collect Competitive Intelligence by not spending a fortune
Collecting information need not be expensive. After all, we can do it for you, and we are very competitively priced. But in all seriousness, this article offers our thoughts on how to economical competitor Insight Gathering by not spending a fortune. That’s cost-effective intelligence gathering
Competitive Intelligence helps you discover a lot about your competition and market. But you have to start somewhere. And buying a Competitive Software platform off the peg is not the answer just yet. Start slowly and simply with these inexpensive ways to collect Competitive Intelligence. Before you start, it’s best to have a single place to put the data you will find. This place can be as simple as a single spreadsheet or a Google Drive folder.
Monitor online activities
Collect press releases and PR on your competitors. Set up Google Alerts for your competitors. Look at and interact with social media. Sign up for their webinars, talks, newsletters, videos and blogs. Perhaps take a look at Owler, but the basic details are often inaccurate. Our revenues were over $60m last year, according to their data!
Your sales and customer service teams
Your sales team prospects all the time. And your customer services teams really get to know your customer. Well, at least they should. These teams have an opportunity to collect great Competitive Intelligence. Arm them with one weekly question. Ask them to collect answers to the questions from each conversation they have. Ask the customer services team why they lost business. Get them to understand what frustrates your customers with your products. Develop a cheat sheet for your sales teams on each of your competitors. Include basic information and some landmines. Landmines that will blow competitor arguments and benefits out of the water. If a landmine could blow anything out of the water, of course, but point made.
Why do you win or lose
Do win/loss exercises as a matter of course. You need to know why for every win and every loss you experience. Done consistently, it provides excellent Competitive Intelligence. Ask customers why they chose you over them. Ask them why they selected your competitor to a job for them. Understand what you could have done differently. Win/loss is not a finger-pointing exercise, but it will help you improve.
Check physical open-source information.
Your team should be alert when visiting a customer or competitor’s site. Your driver enters a site. Get them to observe or take a picture of the visitor sign-in sheets. If it’s in public view, it’s open-source. But you must be careful and consider the consequences of getting caught. Use this information to track your competitors’ activities. Another way of doing it is to follow their best salespeople. Maybe not great during COVID-19, but you understand what we mean. Technically (and legally), in the UK, you can place a tracker on a car as long as you do in a public place. We have never done it with Competitive Intelligence as it’s a little over the top and is a grey area ethically. It’s perfectly legal but perhaps not worth the effort.
Speak to partners and suppliers
Your supply chain and manufacturing partners often have insight into your competitors’ strategies. And information on their pricing, products and tactics. Ask them. They can only say no. No damage was done. And you don’t need to come out with a question directly. When visiting suppliers, look out for competitive literature, business cards and price quotes. A good way to show them how to Collect Competitive Intelligence by not spending a fortune too.
What are the methods of marketing intelligence?
Shadow your competitors
Go to their trade shows and visit their booths. Pick up new product information and chat with those in the booth. Never lie, but only tell them what they ask. Assign someone to each primary competitor and work in a team of two. We love doing trade show Intelligence and not just for the free pens.
What are they saying?
Go to their talks, webinars and conferences. Look at their website, SEO strategies and social media. Find out what they say and what they are not saying. How do they present their offerings on social media and their website?
Getting to a Yes With Market Intelligence
Cost-effective intelligence gathering
All the information collected should not stand alone. It’s not a stamp collection; you must do something with it. Once you have collected and verified its accuracy. Or, more specifically, assess the level of certainty of it being true, you collate it. Sort it and mix the information around until you find patterns. Then, analyse the information you gathered. Assess for trends, isolate strategies, and discover tactical competitor information.
Competitive Market Research: What Is It, And How Do I Do It?
Focusing on cost-effectiveness is key to sustainable competitive intelligence gathering. Leveraging a mix of free and affordable resources, this article sheds light on optimizing your budget while not compromising on the depth and quality of insights. Navigating through the myriad of information, learn how to streamline your approach to ensure that every penny spent translates to strategic value.
Economical Competitor Insight Gathering
Navigating through the complexities of collecting critical data without delving deep into financial expenditures is a skill mastered by tactful businesses. Economical Competitor Insight Gathering encapsulates strategies that are not heavy on the budget yet are profoundly impactful in harvesting essential information about competitors. This facet includes the judicious use of online platforms, social media, public forums, and available data repositories to extract insights without using expensive tools or resources.
Getting to a Yes With Competitive Intelligence
Moreover, employing thoughtful, economical methods often involves using accessible digital platforms and employing strategic, subtle communication to glean data from market interfaces. Understanding the subtleties of public domains, recognising the potential of open-source intelligence, and utilising free yet powerful online tools become pivotal. This approach adheres to budget constraints and ensures that the extracted competitor insights are genuine, unfiltered, and devoid of intentional external manipulations.
Strategies for Cost-Effective Intelligence Gathering in Competitive Markets
In today’s rapidly evolving market landscape, cost-effective intelligence gathering has become a cornerstone for businesses aiming to gain a competitive edge without breaking the bank. This comprehensive guide focuses on leveraging economical and efficient methods to collect valuable intelligence. It explores innovative approaches to harness publicly available data, utilise digital tools, and engage in strategic networking to uncover critical insights about competitors. By adopting these cost-conscious intelligence techniques, businesses can make informed decisions and refine their strategies, ensuring they remain dynamic and competitive while maintaining financial prudence.
Economical Competitor Insight Gathering: How to Collect Competitive Intelligence by not spending a fortune
Do this consistently, and you will develop a significant amount of Intelligence. This Intelligence increases the certainty you have in your decision-making. Understand your market more. And have the confidence of a more significant competitive advantage. This article offered our thoughts on how to Collect Competitive Intelligence by not spending a fortune.
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