How Competitive Intelligence Helps Content Strategy Within Digital Marketing
A digital marketing manager with an excellent content marketing strategy can be a great benefit to your business. This article asks how Competitive Intelligence helps content strategy within digital marketing.
Recruiting a digital marketing manager is an excellent idea. They should create a fantastic content strategy for you. But will struggle if they have based their work on old data, existing marketing material and old opinions. Good digital marketing and content need external forward-looking data – Competitive Intelligence, anyone?
Look forward with Competitive Intelligence
Content needs to find new stuff to interest your next customers. Old internal data equals some old content and audience. New external (with internal influence) means new fresh content for a new audience. Digital marketing needs to work with marketing. To ensure your content is cutting edge and relevant. Working with the best possible internal and external information. If they don’t, it’s easy to see why they struggle to gain new audiences. Content without Competitive Intelligence will not be able to:
- Isolate new industry trends
- Identify and compare your competitors positioning
- Find the content working for your competitors
- Reveal the industry language and tone of voice
- Understand significant content gaps.
They will possess insight on you
And you will be competing against companies who use Competitive Intelligence and will have insight into you. They taking advantage and cause an unlevel playing field.
Ongoing Competitive Intelligence is the key to making your content marketing strategy work for you. The reason for this is that Competitive Intelligence reveals your potential customer needs. The needs that you may have missed while building a content strategy. The best content marketing strategies use Competitive Intelligence insights. So your marketing team is always aware of your industry’s happening. They can be up to date with where to find the opportunities. And isolate the risk long before they raise their ugly head in the guise of poor results and loss of customers.
What is Competitive Intelligence?
Competitive intelligence is the finding, sorting and critical analysis of information. To make sense of what’s happening and why. Predict what’s going to happen and give the options to help you control the outcome. Competitive intelligence offers certainty, competitive advantage, insight, growth & security.
Build a clear picture
So you focus on creating a clear picture of what’s going on in reality instead of relying on biased, outdated, or plain wrong views of your market. But, insight needs to reported to interested parties in your business. By raising red flags on your competitors’ future actions. Industry trends, marketing language and product offerings. Before they become a danger to you.
So how can you use Competitive Intelligence within your content marketing strategy? Please don’t think your marketing strategy is one big secret. Nothing could be further from the truth. Every sentence you write on your website, marketing literature will reveal your strategy. It has to, or else your customers will not get your message.
Isolate your marketing strategy
A good Competitive Intelligence analyst should be able to isolate any marketing strategy. Revealing your positioning, tactics and underlying plans. Most companies will look at this once a year. But it’s essential to assess your critical competitors on an ongoing basis. It takes ten minutes to update your sales message on a website. So knowing about it early may allow you to predict what they will do next. But you need to be watching. It can be seen as a wasted investment in time and money, and many companies don’t bother. But one piece of insight could pay for itself 100 fold.
The reason for your content marketing is to show your value to your audience. Be seen as an expert in your industry. With content marketing, there is so much more to it than writing great content. You have to listen to what your audience wants to see from you. And look at what your industry is saying the future will hold. If you don’t, you will miss content ideas and subsequent significant opportunities. Opportunities your competition will capitalise on. It’s important not to get left behind as it will be harder to catch up.
How Competitive Intelligence helps content strategy within digital marketing
Conclusion
In this article called how Competitive Intelligence helps content strategy within digital marketing we attempted to show you how as a digital marketing manager you need to use Competitive Intelligence. Forget what went well in the past. You must focus on the future.
