This ever growing article discusses customer market distribution intelligence questions. And here are some example questions to help you with your own questions development:
- Who are our competitor’s key suppliers?
- Who are their biggest customers?
- What brands are in their portfolio?
- Which publications do they read?
- What is their preferred advertising route they prefer an agency to pursue?
- What is the target’s social media footprint?
- Who are their key customers?
- What is X International Customer Base?
- What is the competitors real Financial Position? (focus on critical triggers)
- Who manufactures our competitor’s range of products?
- Who owns the IP?
- What is the current size of the worldwide ABC market?
- What is our route to the UK retail market?
- Who are the leading legal firms in the regulation market?
Customer, Market and Distribution related questions
- Who are the Clients of the leading law firms?
- What is the perception of the law firm in the market?
- Who are the key competitors in this market?
- What are their strengths, weaknesses and how do they sell their services?
- Are competitors planning to introduce any radical new approaches to in store selling?
- How do they differentiate themselves and their offerings from us and other competitors?
- Any changes in competitors plans, activities or relationships with our firms key customers?
- What are their supplier agreements?
- What are their exclusive marketing agreements?
- Also, what their joint e-commerce initiatives that could be of particular interest?
- How aggressive are they terms of product development and marketing?
- Who are the key competitor in the new market / geographical area?
- Within Aerospace OEMs and supporting companies, which competitors do they use? What is the best route to market?
- Which competitors are used in the Oil and Gas industries and what are their routes to market?
- What threats are we doing to encounter in the market over the next 5 years
- Where do they compete? In what segment and for which customers?
- How does this conflict, if at all, with our own company’s ambitions?
