Action Points for Effective Competitive Analysis

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Eight Action Points for Effective Competitive Analysis

Here are eight action points for effective competitive analysis

Compile industry reports and market research data for a broad understanding of the competitive landscape. Talk to those who should know.

Analyse competitors’ social media activity for real-time insights and customer engagement strategies.

Regularly review customer feedback on products and services for direct comparative analysis.

Monitor competitors’ marketing campaigns, product launches, and PR activities.

Keep an eye on financial reports and earnings calls for financial health and strategic directions. Talk to those in the know…

Track technological advancements and innovations within your industry.

Observe competitors’ partnerships, mergers, and acquisitions for strategic moves.

Regularly update and adapt your competitive strategy based on these insights and market changes.

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What is competitive intelligence?

Competitive intelligence is the finding & critical analysis of information to make sense of what’s happening & why. Predict what’s going to happen & give the options to control the outcome. The insight to create more certainty & competitive advantage.

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