What is Primary Research within Competitive Intelligence?

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What is primary research within Competitive Intelligence?

Primary research within Competitive Intelligence is the process of gathering first-hand, original data and information about a company’s competitors. This type of research is typically conducted by Competitive Intelligence professionals who use various methods to collect the data, including interviews, surveys, and observations.

Primary research is an integral part of Competitive Intelligence because it allows companies to obtain accurate and up-to-date information about their competitors that they would not be able to get through secondary sources.

Competitive Intelligence

Competitive Intelligence is the process of gathering, analysing, and reporting information about a company’s competitors and markets. The goal of Competitive Intelligence is to help a company gain a competitive advantage. The purpose of this article is to explain what is primary research within Competitive Intelligence.

Primary research within Competitive Intelligence involves collecting original data about a company’s competitors. This data can be gathered through: 

  • Talking to people
  • Surveys
  • Focus groups
  • Observation

Once collected, this data can be analysed to understand a competitor’s strengths and weaknesses and their strategies and plans.

Primary research is essential to Competitive Intelligence. to gain insights and understanding of competitors’ strategies, products, and operations.

There are various ways to gather this information, such as talking to people who are familiar with the competitor, conducting surveys, and observing the competitor’s behaviour. All this data can be used to develop a comprehensive picture of the competitor, which can then be used to make informed decisions about how to best compete against them.

Primary research is critical for gaining an edge over the competition. By taking the time to collect original data on competitors, companies can develop a better understanding of their strategies and operations and create more effective plans for how to beat them.

The right people

When it comes to collecting primary data for intelligence purposes, speaking with the right people is key. This is often referred to as elicitation and can be a powerful tool for Competitive Intelligence professionals.

There are a few things to keep in mind when conducting elicitation. 

First, it’s important to identify the right people to speak with. This might involve talking to employees of a competitor or customers who use both your product and those of your competitors. 

Second, it’s important to ask the right questions, which means getting beyond the surface level and asking probing questions that will elicit valuable information.

Finally, knowing how to read people and interpret their responses is important. This can be tricky, but Competitive Intelligence professionals who are skilled at elicitation can often glean a great deal of helpful information by simply talking to the right people in the right way.

What is primary research within Competitive Intelligence?

In conclusion, primary research is essential to Competitive Intelligence. This involves collecting original data about a company’s competitors to gain insights and understanding of their strategies. Primary research is the key to success in Competitive Intelligence, and companies should invest in it in order to stay ahead of the competition.

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