How to Estimate Market Size in Competitive Intelligence

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How to estimate market size in Competitive Intelligence

You have an idea for a product or service but don’t know if there’s enough demand for it. In this article, we’ll show you how to calculate the estimated market size of your product. The article asks about how to estimate market size in Competitive Intelligence.

How to Calculate the Estimated Market Size of Your Product

You’ve got an idea for a new product or service, but you’re unsure whether people will buy it. To figure out if there’s enough demand, you need to know how many potential customers there are in the market. We’ll show you how to estimate the market size of your product using different methods.

Total addressable market

Next, determine the total addressable market (TAM).

The first thing you should do when calculating the TAM is to identify the total number of people who might potentially buy your product. This is called the total addressable market or TAM, and it’s also known as the market opportunity.

Average order values

Finally, estimate the average order values (AOV) for each channel. Once you’ve identified the TAM, you need to determine what percentage of those people will actually purchase your product. You must calculate the average order value (AOV), and AOV is the average price customers are willing to pay for your product.

Most value 

Then, find out which channels will deliver the most value to your target audience. There are two ways to calculate the AOV: surveying potential buyers or using online tools. If you’re looking to survey potential buyers, you can use Google Consumer Surveys, which allows you to ask questions about your product and receive responses from potential customers.

What are you selling?

The first thing you need to do is define what you’re selling. You should know its cost, weight, dimensions, and other characteristics if you’re selling a physical product. If you’re selling a service, you should know the duration of the service, the number of units provided, and the hourly rate charged.

How to estimate market size in Competitive Intelligence

In conclusion, calculating the TAM is one of the best ways to determine whether your business has a viable opportunity. Once you’ve calculated the TAM, you can decide if your product will sell well. To do so, divide the total number of people who would buy your product by the average price per unit. This gives you the average order value (AOV). We hope this article provides a basic answer to how to estimate market size in Competitive Intelligence.

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