How do I Create a Competitive Intelligence Report?

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How do I create a Competitive Intelligence report?

If you’re in business, you know that Competitive Intelligence reports are essential to keeping your edge over your competitors. But, what are they, and how do you create them? This brief article will explain everything you need to know about Competitive Intelligence reports and help you put together the most effective ones for your business.

You may have heard about Competitive Intelligence reports before but never really knew what they were or how to create them. Well, here’s everything you need to know!

How to write a Competitive Intelligence Report

Competitive Intelligence is an integral part of business strategy, and it helps companies understand their competitors’ strengths and weaknesses so that they can plan for future growth. Competitive Intelligence also provides insight into customers’ needs and preferences, which can help businesses develop products and services that meet those needs.

What Is a Competitive Intelligence Report?

A Competitive Intelligence report is a document that summarises a company’s knowledge of its competitors. It includes data such as market share, sales figures, product specifications, and customer feedback. This type of report is usually compiled by a team of analysts who work together to collect and analyse the necessary information.

What is Competitive Intelligence?

Competitive Intelligence is the finding, sorting and critical analysis of information. To make sense of what’s happening and why. Predict what’s going to happen and give the options to help you control the outcome. Competitive Intelligence offers more certainty, competitive advantage, insight, growth & security.

The Competitive Intelligence report must have an analysis of competitors that helps you understand who your competition is, where they are located, and what they do. Without the analysis, it’s just information, and analysis should conduct on the information about their products and services and their strengths and weaknesses.

Why Should I Write One?

If you’re looking to gain an edge on your competition, writing a Competitive Intelligence report is smart. By creating one, you’ll be able to learn more about your competitors’ strengths and weaknesses and use that information to better position yourself against them. To anticipate moves ahead of them and have more certainty that you are doing the right thing. 

The Three Types of Reports

There are three main basic types of CI reports market research, competitor analysis, and industry analysis. Each type has its own purpose and benefits. 

  • Market Research: This type of report focuses on gathering data about your current customers and potential customers. It helps you understand your customers, where they come from, and why they buy from you. 
  • Competitor Analysis: A competitor analysis report looks at your competitors and compares them to you. It gives you insight into what makes them successful and what makes them fail. 
  • Industry Analysis: An industry analysis report examines the entire industry as a whole. It provides you with a snapshot of the trends happening within the industry.

Once you’ve written your report, you’ll want to share it with others so they can learn more about your business. If you’re looking for some inspiration, check out some of our example Competitive Intelligence reports. Email us on

How do I create a Competitive Intelligence report?

In conclusion, Competitive Intelligence reports are a valuable resource for businesses of all sizes. By compiling information about your competition, you can gain a competitive edge and stay ahead of the curve. If you’re ready to start creating your own reports, follow these simple steps, and you’ll be on your way to success!

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