Competitive Intelligence weapons: Make the wooden sword your killer weapon

"Spend your time and energy learning about your competition" - Musashi 1645

This article is called Competitive Intelligence weapons: Make the wooden sword your weapon and discusses the lessons we can learn from one of the last Samurai, Musashi. The article was written because we often read quotes from business consultants and gurus from Sun Tzu's "Art of War". Many quote the book, but fewer have actually read it.

Book of Five Rings

There is another book which, in our opinion, is fantastic for business today. It helps to understand the strategy and your competitive environment. We would strongly recommend reading this book and is required reading in every business school in Japan. The book is by a warrior called Miyamoto Musashi's - Book of Five Rings.

Written in 1645 and it offers thoughts on how to win battles against your enemy. Musashi was one of the last great Samurai and was undefeated. He had beaten (killed most of them) 60 of his opponents by the time he was 30. It was very much a serious business for him.

Know your enemy

In 1612 Musashi gave up metal and started using a wooden sword. Once he accepted, a challenge he would go into the woods around where his challenger lived and spend days finding the right piece of wood to create the right weapon to fight his challenger. He would then spend days and days practising with his new wooden sword.

Learning everything about your opponent

What his opponents did not realise is that any piece of wood, even a broom handle would have been enough to deliver a fatal blow. He did not spend weeks shaping his sword; Musashi spent his time learning everything he could about his opponent. Asking questions like:

  • Who has he beaten?
  • How did he do it?
  • What strategies did he follow based in his clan, school, experience and region?

He answered all the questions to determine his opponent's weaknesses. He would never go in cold without the full knowledge of his potential killer.

Once he answered these questions, he would practice with his sword to take advantage of his opponent's weaknesses in their fight style. His muscles memory was primed to deliver the killer strike.

When the fight began, he would know what they were going to do, enabling him to wait patiently and then Bang! He would strike. As his enemy died, he and his team of experts never understood that they had been manipulated.

Competitive Intelligence weapons: Make the wooden sword your killer weapon

Thankfully, our business battles are less fatal. However, lessons in his "Book of 5 Rings" are equally important today. Finally, some quick questions. Do you do that? Can you learn to take advantage of your competitors' weakest points? Do you know their weaknesses? 

This article is called Competitive Intelligence weapons: Make the wooden sword your weapon and discussed the lessons we can learn from one of the last Samurai, Musashi. 

About Octopus Intelligence

Octopus is a global Intelligence service company. Answering the questions to help you grow.

 

We help brands, and investors like yourself reimagine how you can beat your competitors, make more money, be disruptive, and enter new markets. Enabling you to grow faster with more certainty with Competitive Intelligence, Due Diligence and good old common sense. We live in an increasingly uncertain, competitive and ever-shifting world. What you need is an active real-world strategy. Where deep expertise combines with Competitive Intelligence-based actions. To answer the what and the how, for the now and the next.

 

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What is Competitive Analysis?

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Competitive Analysis the identification of your competitors and evaluating their strategies to understand their strengths and weaknesses compared to your own product or service.