Competitive advantage, competitive intelligence and strategy quotes

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It’s dangerous to proceed beyond the evidence. A fact once logically arrived at, should not be extended beyond its natural significance.

– George Smiley

Scepticism is crucial to finding insight.

Yes, benchmark your performance against competitors, but use the benchmarking results to be better than them. Not the same.

Fuse analytical acumen with real-time monitoring. Uncover competitors’ blind spots, dissect their campaigns, & anticipate their next moves.

In the beginner’s mind, there are many possibilities, but in the experts, there are few.

– Shunryu Suzuki

To uncover untapped insight, focus on improving your interpretation skills & expanding your network of insiders. Embrace advanced tools & techniques, & always question assumptions.

To think of the future as full of possibilities create different future visions at the same time.

– Molière

Never interrupt your enemies when they are making a mistake. Saves you from spending money doing the same thing.

We take Health and safety and our digital strategy seriously, but when was the last time we sat down to discuss what competitive threats we are going to encounter over the next two years?

Companies that solely focus on competition will die. Those that focus on value creation will thrive.

Edward de Bono

Encourage different perspectives on a problem or question.

Appear weak when you are strong and strong when you are weak.

The best intelligence sources have access to information, are motivated to offer it, can communicate with you and, most importantly, can provide proof.

Never dismiss anything as not possible

They don’t ask the right questions, or they ask the wrong ones”.

Jay Baer

Things should be as simple as possible, but not simpler.

– Albert Einstein

Reconnaissance is everything.

Jack Reacher

A goal without a plan is just a wish.

Antoine de Saint-Exupér

A good matador doesn’t kill a fresh bull. You wait until he’s been stuck a few times.

– Chuck Rhoades

Thinking analytically can be taught and improved with practice. By doing it, not sitting in a classroom.

Alvin Toffler

Move fast. Speed is one of your main advantages over large competitors.

– Sam Altman, Chairman Y Combinator

A goal without a plan is just a wish.

Antoine de Saint-Exupér

A good matador doesn’t kill a fresh bull. You wait until he’s been stuck a few times.

– Chuck Rhoades

The best form of defence is knowing about it in advance.

Sir John Scarlett

Let the source talk.

The best intelligence sources have access to information, are motivated to offer it, can communicate with you and, most importantly, can provide proof.

Just using good competitive intelligence to copy your competitors isn’t the answer. You don’t want to be like them; you want to be better.

Everyone has a story. You just have to ask.

It depends

Good Intelligence comes with a feeling of certainty.

Assuming they see you as a threat, what weaknesses can they see in what you do?

Encouraging counterintuitive thinking will set you apart from your competitors.

Data is the least important part of the intelligence process.

A wise king knows what he knows and what he doesn’t.

Tywin Lannister

The best sources of information come from those who work on the tools.

Imagination is more important than knowledge.

Albert Einstein

What are the key points within the information? What’s important and why?

Answers rarely hit you in the face, especially when industry experience, biases, and mindset assumption blinds you.

Be open to learn. To unlearn and relearn.

Alvin Toffler

All truths are easy to understand once they are discovered; the point is to discover them.

Galileo Galilei

If you want to catch a lion, a toy goat won’t work.

John le Carre

Competitive Intelligence brings the stuff you wouldn’t know about them unless you were on the inside.

Jack Reacher

Never start a project without planning. Including the isolation of quality well, well-thought-out questions. Never ever agree to a request to find “everything” on a particular subject.

Small favours take the least effort and often give the best returns.

Great minds don’t think alike.

– Emily Gosling

Good Intelligence comes with a feeling of certainty.

The weakness of an enemy forms part of your own strength

George Bernard Shaw

There is always a reason.

The first earth tremors pass quickly, often unnoticed. Then, one day, the whole city falls around your ears.

In preparing for battle, I have always found that plans are useless, but planning is indispensable.

Dwight D. Eisenhower

– Jack Reacher

The conventional view serves to protect us from the painful job of thinking.

John Galbraith

Nothing in life is to be feared. It is only to be understood.

Marie Curie

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Otto van Bismark

Denial is a great tool for producing a poor strategy and encouraging questionable decision-making.

Appear weak when you are strong and strong when you are weak.

– Sun Tzu

You can not see what you will not see. Until it throws you out of the window.

Dr Frederick Chilton 

The problem is not the problem. The problem is your attitude about the problem.

– Captain Jack Sparrow

The greats never sacrifice the important for the urgent. They handle the immediate problem and still make sure to secure the future.

Bobby Axelrod

She had a plan until she got a smack in the mouth, and it all went south

– Bono

– Edward Waltz

Never Interrupt your enemies when they are making mistakes.

The problem is not the problem. The problem is your attitude about the problem.

– Captain Jack Sparrow

Michael Porter

The analysis is taking something apart to figure out how it works.

– TJ Walters

– Jack Reacher

If you give me six hours to chop down a tree, I will spend the first four sharpening the axe.

– Abraham Lincoln

The human mind blocks out information that is contrary to where your worldview is.

If you don’t know where you are going, you’ll end up someplace else.

Yogi Berra

Conventional wisdom is often wrong. And a blithe acceptance of it can lead to sloppy, wasteful, or even dangerous outcomes.

– Levitt & Dunnet

All competition takes place in the future.

– J.k Lindsey

– Clifton Fadiman, André Bernard, Bartlett’s Book of Anecdotes (2000), 253.Found at Today In Science History

A good plan violently executed is better than a perfect plan executed next week.

George Patton

Hard work without strategy is useless.

– Sir Paul Smith

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