Strategic Pricing Intelligence: Finding Competitor Pricing Using Competitive Intelligence

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Strategic Pricing: Why finding competitor pricing information using competitive intelligence is the way forward.

Article Summary
The article highlights the importance of using competitive intelligence for strategic pricing. It outlines methods for gathering competitor pricing information to develop effective pricing strategies that maximise revenue and market position.

For a new business entrant, pricing the product or service can be overwhelming. Depending on your existing products and those of your competitors, pricing can pose a challenge. So, to maximise revenue and profit, you must develop an effective pricing strategy. This article suggests why finding competitor pricing information using competitive intelligence is the way forward. So strategic pricing intelligence.

How to find competitor pricing information using competitive intelligence

Knowing what doesn’t work shows why an effective pricing strategy is important. A company can opt for various pricing strategies based on many factors determining the focus. Either units sold, overall market share or pricing to stop competitors from entering a market.

Thus, pricing is a crucial component of competitive intelligence and marketing strategies. The price is the first thing consumers notice about your service or product. And it remains a deciding factor when making a purchasing decision. So, making a pricing strategy error could be disastrous for the product. 

Competitor-based pricing method

The competitor-based pricing method is used to test your product pricing and is recommended for those new to the market. It requires detailed research on competitors’ offerings and at what price to arrive at a pricing strategy. At first, a startup will only supply a few customers, so it’s challenging to understand your ideal pricing sweet spot. Competitive information based on a more extensive consumer base of other, more established companies will assist you in finding your perfect pricing fit. 

How to find competitor pricing

To make a pricing decision, you must collect and collate competitors’ data and sort it in a relevant, usually ascending order. This exercise will also assist you in recognising where your brand and product fit within the competitive market.  

As you know there, there are two types of competitors: direct and indirect competitors. Direct competitors provide similar services or products for the same value as your product. While indirect competitors offer some products or services that overlap with yours and may also solve the potential customer’s problem. 

How to find out competitor pricing

Moreover, some competitor products might have a few similarities to yours but may not even compete with your market. So, after figuring out which competitor group is relevant for you, pricing the products becomes more manageable. After the competitor pricing analysis, there are a few methods to price the product after 

Pricing below the competition

Pricing below the competition should be used with extreme caution. Setting a price lower than a competitor conveys a message that your product lacks some features or services compared to the competitor’s offerings. However, setting a price below the competition could offer a competitive price for your consumers and help grab their attention. It can also help increase sales and brand value when you are new. 

Pricing on the same level

Pricing on the same level is also called price matching. This strategy involves setting the product’s price similar to its market value. However, your focus has to be directed at the added value of your product offering. Features are usually identical to those of competitors. 

Competitive pricing analysis

Pricing above the competitor is when your products or services are priced above the current competitors’ prices. This technique tells the market that your services and quality are superior to your competitors’. That’s strategic pricing intelligence.

Identify opportunities for price increases/decreases.

A competitive pricing database can reveal the most advantageous pricing models by uncovering trends in your industry. With predictive analytics, you can adjust your prices before competitors make changes and strategically increase or decrease product prices to capture maximum market share. Additionally, price benchmarking allows you to compare pricing trends with your competitors and determine what actions should be taken to stay ahead.

Establish your ideal pricing range.

Establishing your ideal pricing range is a good step when getting started with a competitive pricing database. Gather data such as industry costs, competitor prices, and consumer demand to optimise your prices and set yourself apart. Analyse these factors to determine the best possible value you can offer customers while remaining profitable. From there, you can use a competitive pricing database to understand better how these variables interact and adjust accordingly.

Competitor price analysis – How to do it right

You should use competitor price analysis to help you decide whether you’re getting a fair deal when buying goods or services. You might not get the best deal if you pay more than competitors. Read more: How To Use Competitive Pricing Analysis To Connect With Your Customers.

Identify why they’re winning.

There’s no one right way to do competitor Pricing analysis. However, there are some things you need to consider before starting. 

  1. Make sure you’re comparing apples to apples. Ensure you’re looking at the same products with the same features sold by the same company. 
  2. Ensure you’re using the same method to compare prices. 
  3. Check that you’re analysing at the same time. 
  4. And if applicable, ensure you’re looking at similar times of the day. 

Figure out what you can learn from them.

If you’ve done everything else right, you should be able to learn something from your competitors, and you might even find out what they’re doing wrong.

Competitive Pricing Techniques

In the ever-changing marketplaces where brands grapple to establish prominence, understanding ‘Competitive Pricing Techniques’ is a pivotal element that underpins efficacious pricing strategies. This entails an exhaustive analysis and knowledge of the pricing tactics employed by contemporaries and, notably, ensuring that a firm’s pricing models not only emulate but also ingeniously innovate to secure a distinguished standing in the marketplace.

Mastering Sector-Specific Competitor Research: Your Guide to Industry Databases”

These techniques weave through a spectrum of methodologies — skimming through competitor price tags, discerning pricing patterns, and decoding the psychological pricing thresholds of the target consumers. This meticulous endeavour extends beyond mere observation, delving into a holistic synthesis of quantitative data and qualitative insights that shape pricing decisions. Through this scrupulous lens, businesses can forge pricing strategies that retain their intrinsic value-driven and customer-centric facets while cognizant of competitor approaches, thereby navigating the commercial seas with both competitive awareness and ethicality in their sails.

Leveraging Competitive Intelligence for Effective Pricing Analysis

The role of competitive intelligence in pricing analysis cannot be overstated. In a market where prices can make or break businesses, having a deep understanding of pricing analysis is crucial for staying competitive and profitable.

Understanding the intricacies of strategic pricing insight is crucial for businesses aiming to gain a competitive edge. This comprehensive guide delves into pricing intelligence, exploring how competitive intelligence tools can be leveraged to uncover vital pricing data and competitors’ strategies. By mastering strategic pricing intelligence, companies can make informed decisions, optimize their pricing structures, and stay ahead in the competitive market. Learn about the methodologies and best practices for effective pricing intelligence that can steer your business towards sustainable growth and profitability.

Key Benefits of Pricing Analysis Through Competitive Intelligence

This approach offers several strategic advantages:

  1. Market Positioning: Understanding where your product stands in pricing compared to competitors.
  2. Dynamic Pricing Models: The ability to adapt pricing strategies to market changes and competitor actions.
  3. Customer Perception Insights: How pricing impacts customer perception and decision-making.

Strategic Pricing Intelligence: Finding Competitor Pricing

In conclusion, a competitive-based pricing strategy is simple to understand and adopt. Some basic research about competitors helps a long way and aids in recognising your brand value. Moreover, deciding takes only a few hours and involves low risks. As there are already well-known players in the market, the chances are low that your pricing strategy will fail if you base it on their products. And that’s competitive pricing analysis. And that’s how to find competitor pricing.

Art by Becca Tapert

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