What’s Win-Loss analysis?
Strengthen your sales strategy, improve success rates, and grow market share with Win-Loss Analysis.
And also understand why you lost the sale, and why the competition beat us? It’s rarely the case that you are too expensive.
Also, establish and manage a regular win-loss analysis program to improve sales strategies. Improve win rates, and grow market share. Then a detailed analysis of your company’s sales strategies over time to assess the reasons for wins and losses, such as:
- Price compared to the competition
- Product and service differentiation
- Brand strength and customer goodwill
- Customer perceptions of product and service value
Win-loss
Working with your sales, product management, marketing, competitive intelligence, and brand teams to develop, as well as, manage a suitable win-loss program.
- Did we lose the sale, or did the competition beat us?
- Suggest improvements in how you communicate, price, position and sell your products/services.
- Provide the reasons which encourage clients to buy from you
- Isolated the weakness which causes your prospects to source from your competitors’.
- And, overall, improve your sales strategy.
A win-loss programs should include detailed analysis of your company’s sales practices over time that assess the basis of wins and losses, such as:
- Price, in comparison to the competition
- The extent and meaningfulness of your product and service differentiation
- Brand strength and goodwill with customers
- Customer perceptions of product and service value
