Competitive Intelligence Solutions & Competitor Software

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Competitive Intelligence Solutions & Competitor Intelligence Software solutions

We ask what competitive and competitor intelligence software solutions are available to help your business. Competitive intelligence software tools enable businesses to capture, analyse, and take action. Competitive intelligence data can help many teams within a company. Including marketing, sales, product, and senior leadership. This article is a joint effort by Octopus and by Khadija Siddique of Allied Analytic. A clear understanding of the best CI tools overview can significantly enhance your strategic decision-making process.

Marketing can use these tools to glean information about their competitor’s marketing strategies. Including their social media strategy, content strategy, digital advertising tactics, and more. Sales can use these tools to gather information about their competitor’s pricing changes. As well as market moves or company acquisitions, among other use cases. 

Competitive intelligence tools are helpful for product teams. Because they provide insight into consumer feedback, product removals and product additions. Finally, senior executives can use these tools to drive investments and future strategies. We have compiled an alphabetical list of Competitive Intelligence Software. However, it doesn’t matter which software platform you use if you don’t ask the right questions. Then take action with the answers you will not benefit at all. Competitive Intelligence software can be useful. But don’t expect it to do everything for you

However, you will always require human input. Indeed, we have to work on it and think about what the data in the software is telling us. There is no plug-and-play solution on the market. All need time and effort to get the most out of the Competitive Intelligence software. The best on the market is on this list. However, the best is, of course, dependent on your needs. And some do aspects of Intelligence better than others. 

Any omissions. or you would like a platform added, please let us know on

AdIntel revolutionises how to formulate Marketing Strategies with AI technology. They assist small businesses in embracing strategies and taking control of their data to make informed marketing decisions. AdIntel is a powerful mobile ad creative intelligence platform for advertisers. Monitor all your competitors’ marketing strategies in one place. Marketing Intelligence. Customised for Small Businesses.


Anstrex has a range of products that are specifically designed for online marketers and advertisers. They can provide data about your competitors’ online advertising campaigns and marketing campaigns. And they have over 15,000,000 ads from 50k+ advertisers, spread across 92 countries. They claimed their data analytics tools outperform all others. Build Winning Campaigns Today by Spying on Your Competition.

What is Competitive Intelligence?

Competitive intelligence is the finding, sorting and critical analysis of information. To make sense of what’s happening and why. Predict what’s going to happen and give the options to help you control the outcome. Competitive intelligence offers certainty, competitive advantage, insight, growth & security.


This powerful software keeps top advertisers innovating. It also holds social media companies accountable for their content. AdSpy has the largest database of Instagram and Facebook ads. It is easy to find the ads you want using their extensive data set and innovative search functionality. You have access to the most dynamic advertising platforms online with comprehensive data from social media sites.


Adthena is SaaS software. It’s a type of competitive intelligence software and provides features like Alerts/Notifications, benchmarking keyword tracking, and trend analysis.


Mobile intelligence helps you make better decisions. Mobile data can be used to guide your investment, marketing, and product strategies. One platform to track all of your competitors’ mobile footprints. Data is a key indicator of company performance. All-in-one source for competitive, organic, and paid search intelligence to increase app visibility, downloads, and revenue.


Arbit is a competitive intelligence platform that helps you win your market. It allows you to go beyond public data and learn why your potential customers are choosing your competitors.


Transform world news into real-time insight for the business. News is essential information for organisations. The global volume of data is overwhelming. This can lead to missed events, misinformed decision-making, and ineffective processes.

bc lab

They claim to support companies with AI-supported bc. lab monitoring technology and the expertise of their monitoring specialists in finding information on the global Internet and generating valuable insights from it.

Their cross-media media monitoring helps you to identify trends, analyse opinion-forming processes, and identify online crises. You can also use the crisis monitoring tool krisen.radar to identify unanticipated events and critical situations.


Tracking performance curves and ad scheduling according to your preference. Save time and money by finding all people being tracked. You can find niches and ideas using social proof and real-time data. This allows you to track activity as it happens. The system will automatically select winning or trending ads daily, providing you with the intelligence to maximise profitability and drive down ad costs.


BrandTotal is a way to measure your competitors’ social advertising so you can outsmart, outshine, and outperform rival brands. Benchmark the competition with actionable creative and media insights to benchmark your brand against your competitors and unlock their entire social advertising performance and strategy.


Brandwatch is a digital consumer intelligence suite helping over 2,000 of the world’s most admired brands and agencies, including Unilever, Walmart and Dell, make insightful, data-driven business decisions.

CI Radar

In 2004, CI Radar was the first competitive intelligence company to offer a cloud-based market intelligence solution to fuel proactive business strategies. CI Radar streamlines the market research process and delivers key intelligence about competitors, prospects, partners, customers, employees and industry developments, in addition to internal threats and vulnerabilities.


CompeteiQ puts everything sales reps need to know about the competition at their fingertips. With competitive battle cards, a collaborative win-loss system, and competitor profiles and news, sales reps are enabled to develop a personalised strategy to win more deals.

Competitors App

Competitors App helps marketers know their competitors’ marketing strategies with minimal time investment at an affordable price. It automatically monitors competitors’ website changes (visual and code), emails, newsletters and accounts, social media engagements and posts, keywords rankings, and ads, and detects new competitors.


Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers, and industry segments by enabling users to collect, curate, and share actionable intelligence across their organisation.


Market and competitive intelligence software platform to track, analyse, and act on market movements from their competitors, customers, and partners. Use Crayon’s software to automatically capture and analyse complete competitive intelligence, external messaging, positioning, product and pricing changes, hiring plans, go-to-market strategies, and more. Pulled from hundreds of millions of sources.


DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic.


Digimind Intelligence is an enterprise competitive intelligence software that delivers data insights and analysis via its proprietary analytical engine. It’s a type of competitive intelligence software and provides features like Alerts / Notifications, benchmarking, keyword tracking, social media monitoring, trend analysis, and website monitoring.

Federal Compass

Federal Compass is a full-suite solution designed to help federal contractors identify and win more federal dollars. With one of the most significant opportunity databases available loaded with pre-RFP and recompete leads so if there’s an opportunity in your addressable market, you’ll find it. Our solution helps you tailor all of your market intelligence to your business’s specific needs by having customised reports and in-depth analytics to help you better understand your addressable market and competitors.


iSpionage provides digital marketers with a competitive research and monitoring platform that allows them to gain an edge in the search engine marketing landscape. iSpionage has been used by more than 35,000 clients to improve SEO & SEM performance. Unique features enable you to visualise PPC buyers journey from clicks and conversions. Keep current with competitor offers using our landing page intelligence, track your global SEO rankings, and more.

Intelligence Node

Intelligence Node is a real-time retail price intelligence platform that empowers businesses to drive product level profitability and grow margins using data-driven competitive insights. Leading as a premier independent data powerhouse, it has created the world’s largest pricing dataset with unmatched accuracy.


IK4-IDEKO is a business in Spain that’s known for a software product called Innguma. Innguma is SaaS, Android, iPhone, and iPad software. Innguma is a type of competitive intelligence software provides features like Alerts / Notifications, social media monitoring, and website monitoring.

Intellicomp CI

Intellicomp CI is a type of competitive intelligence software and provides features like Alerts/Notifications, benchmarking, competing for product analysis, keyword tracking, social media monitoring, trend analysis, and website monitoring.


Intelligence2day is an award-winning platform for Market and Competitive Intelligence that transforms unstructured big data into organised, digestible information for better decision-making. Today, tens of thousands of users in more than 15 countries rely on Intelligence2day every day. With Intelligence2day, you can automatically collect, discover, organise, analyse and share information and knowledge, focusing on any aspect of the competitive landscape, whether it be customers, competitors or markets.


They claim users spend more time analysing information and less time searching for it. Knowledge360® is the product of their 24 years of market and competitive intelligence experience. Their built-in knowledge management functionality makes this the only M/CI software tool to automatically identify and tag all information added.


Kompyte’s competitive intelligence automation platform is the industry’s only fully AI-driven solution to address the challenges marketing and sales professionals face in keeping track of their competitive landscapes. Kompyte automates the process of tracking across the broadest spectrum of digital channels, diving deep and wide into competitive intelligence gathering and insight delivery to help customers rise above the noise in crowded industries and gain market leadership.

Key Lime Labs Competitive Insights

Competitive Insights, a product of Key Lime Labs, is the innovation arm of Key Lime Interactive, leading UX insights and research firm. It is the first mobile UX competitor analysis platform. Experts share UX tips on how to create world-class experiences using VR/AR and extended reality. Quarterly Q&A sessions are free and can help you solve your biggest emtech design problems.


Klue is an AI-powered Competitive Intelligence platform designed to help product marketers and CI teams collect, curate, and deliver actionable competitor insights to empower Sales to win more business. And Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform uniquely brings together external competitive intel and internal knowledge from your team in the field. Then, it makes it easy for Sales to access the information wherever they are. Built by product marketers to give organisations the advantage in every competitive environment.


They provide tailored services for competitive analysis and monitoring. You can choose from the below options or send us a request. Keep up-to-date with market developments and the strategic moves of your competition. They compile and summarise the most important announcements, allowing you to react to threats and opportunities quickly.

Lizeo Price Intelligence

Through dashboards and key indicators, Lizeo®price intelligence gives you a clear view of your competitors’ prices. You can get custom reports and advice that provide price information about your ecosystem. This allows you to identify and adapt to changes in your environment quickly. And track the results of your actions.


Midesk, an innovative market intelligence tool, helps streamline your media workflows, organise market information, and collaborate on research projects. It makes it simple to share and manage your market and media knowledge from one place.

NetBase Quid

NetBase Quid is the next-generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial Intelligence to process billions of indexed resources across all forms of structured and unstructured data.


OceanFrogs is a sales intelligence platform that allows you to go to market in a week or less. Intent data, Technology usage tracker, and lead scoring let B2B marketers/sales determine their addressable market. OceanFrogs takes pride in providing international data (APAC, Japan, India, and the USA). They track more than 9000 technologies, 1000 intent topics, and more than 10 million companies worldwide.

Orbit Insight

The first true innovation intelligence platform, Orbit Insight, provides single-source access for the most recent trends, patents and startups, competitors, partners technologies, publications, and technologies. Fully automated and continuously updated. The unparalleled User Experience and the largest innovation data scope allow you to predict emerging trends as well as competitors’ strategies.


Pathmatics turns the world’s marketing data into actionable insights. It provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video—recently acquired by Kantar.


Price2Spy is a comprehensive tool that allows businesses to monitor the prices of their competitors. This can even be done when the business doesn’t want to be tracked. The platform can track prices and make comparisons between companies. It can also send alerts in the event of price/stock changes.

Unprecedented visibility into consumer foot traffic. Compare your business performance to any distant or local competitor. Get insight into +13 M venues and other places in the United States. Analyse footfall data and customer behaviour in any retail industry. Find out where customers are coming and going. Identify customer demographics, interests, as well as intent. Find the areas that generate actual economic activity. Track customer churn to understand changing consumer patterns and how significant events can impact your business.


PowerAdSpy Strategy: Facebook, Instagram, Google and YouTube. Native, GDN Advertising. Marketers must be aware of new technology every day as there is no constant in marketing. Marketing tactics are constantly changing as technology changes. There are thousands of people watching ads around the globe and submitting the best ads to us for our growing database. Marketers can use these ads based on your business niche. You can now create your Facebook, Instagram and Google Ads, as well as Native, GDN Ads, compared to what your competitors are doing.


Prisync, a price tracking and dynamic pricing software, helps online sellers of all sizes increase sales and profitability. Users can monitor competitors, see their pricing strategies, and create counter-strategies, all without spending hours gathering and analysing data. It allows them to be flexible in the dynamic e-commerce marketplace at an affordable cost. Pricing is a powerful tool in competitive markets such as e-commerce.

Price Intelligence

Price intelligence software is a leading Pricing Optimisation and Retail Management System for determining current market data and price optimisation. It also offers comprehensive services in pricing. Their growth is driven by technology and innovation, as well as proximity to our customers. Price intelligence can provide you with the market information you need, whether you’re a retailer looking to increase sales and profits or a manufacturer trying to maintain stable prices.


Your competitors will be able to outperform you, resulting in more profit and sales. Fully automated monitoring of your competitors’ pricing strategies allows you to monitor them closely. You can increase your sales and margins and expect steady growth. In one click, you can get reports based on sales or competitive analysis. Protect your brand as a manufacturer, distributor or supplier. Access up-to-date price comparison information based on the prices of your competition. You can access reports, graphs, and price change notifications for your top-selling products to gain insight into your business.


Sharpr dubbs itself a knowledge management tool that centralises trends, news, and other relevant business information about your competition. It then delivers them dynamically in different formats and channels to the most important stakeholders (execs, sales team, clients). Think of it as an automated pull and push system — the “pull” part represents the input (data), and the “push” part describes the output (newsletters, analytics, data feeds, stories, etc.). Acquired Dynata.


Slintel, the leader in capturing technographic-powered buying intent, helps companies uncover the 3% of active buyers in their target market. It evaluates over 100 billion data points and analyses factors such as buyer journeys, technology adoption patterns, and other digital footprints to deliver market & sales intelligence. Slintel’s customers have access to the buying patterns and contact information of more than 15 million companies and 180 million decision-makers worldwide.

Signal Insights

Your daily executive summary of the competition. Signal Insights is your daily digest of information about your industry and competitors. All this information is accessible via email and a cloud-based dashboard—all the latest news and insights from your competitors in one place. Signal Insights uses machine learning to filter out 90% of the information your team doesn’t need or care about.


Trellis provides legal intelligence and judicial analysis for legal teams. They extract data from state trial courts that have been lost, make it searchable, and analyse it to provide law firms with AI-powered insight into how judges rule—used by litigators to search for state trial court records and uncover critical information about opposing counsel.


Founded in 2011, WatchMyCompetitor is a company headquartered in the United Kingdom that creates software called WatchMyCompetitor. Monitor your entire digital landscape and receive real-time intelligence on competitors, products, clients or just about anything you’d like to track. With their automated AI software regularly delivering reliable and relevant business intelligence data for you, a competitor analysis has never been so effortless.

Wide Narrow

Better Intelligence. Faster. Together. Transform your data into actionable advice. All the information you need is in one place. It’s current, relevant, and easily accessible. Assign and share tasks among team members. Analyse together in a transparent flow. Elevate, combine, elaborate. Use consistent report formats to share fact-based conclusions. Keep track of decisions, actions, and ideas. Gather feedback to improve the process. Wide Narrow is an Intelligence Software Provider. Through AI and improved collaboration, they help analysis teams increase their productivity.

Product Intelligence. Redefined. Watchful’s strategic insights will help you see better, move faster, and win the market. Product Intelligence:

  • See your competitors’ product roadmaps.
  • See their A/B tests.
  • Detect new market trends before they occur.
  • Discover new opportunities, user flows and features.
  • Accelerate design ideas and usability testing.

Compare your app to your competitors. With user flows that win, you can outperform your competitors. Your product teams will benefit from real-world, persuasive data.

Wellspring for Tech Scouting

The only technology scouting software that does everything. From external search to analytic tools, the wellspring for Tech Scouting offers critical insights into emerging technologies and startups. Scout is used by the top tech scouting groups to find everything, from early-stage research opportunities to startup investment options. This allows them to create a competitive landscape that suits their needs. Wellspring software uses machine learning to intelligently combine thousands of data sources, including patents, SEC filings and grants. This creates profiles of innovative people, companies and research fields.

Best CI Tools Overview: Comprehensive Insights to Elevate Your Business Strategy

As the business landscape becomes increasingly complex, having a clear understanding of the best CI tools overview can significantly enhance your strategic decision-making process. With a plethora of competitive intelligence software in the market, pinpointing the right tools that align with your unique business needs can be a daunting task. This guide provides a comprehensive overview, shedding light on the leading CI tools that can transform raw data into actionable insights, ensuring you stay ahead of the competitive curve.

Navigating the Landscape of Competitive Intelligence Software Applications

In the ever-evolving world of competitive intelligence, the right software applications can be game-changers. These tools offer businesses the ability to gather, analyse, and apply intelligence more efficiently and effectively.

Key Aspects of Competitive Intelligence Software Applications:

  1. Diverse Functionality: Highlighting the range of features offered by competitive intelligence software, from data gathering to advanced analytics.
  2. Integration Capabilities: Discuss how these software applications integrate with existing business systems for seamless intelligence workflows.
  3. User-Friendly Interfaces: Emphasising the importance of user-friendly interfaces that enable teams to leverage these tools effectively.

By exploring the various competitive intelligence software applications available, businesses can choose solutions that align with their strategic needs, ensuring they stay ahead in the competitive landscape.

Competitive Intelligence Solutions & Competitor Intelligence Software Solutions

We ask what Competitive Intelligence Software is available to help your business. And we discussed that Competitive intelligence software tools enable businesses to capture, analyse, and take action.

We compiled an alphabetical list of Competitive Intelligence Software. But as we explained, Competitive Intelligence software can be useful. But don’t expect it to do everything for you.

Any omissions. or you would like a platform added, please let us know on

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What is competitive intelligence?

Competitive intelligence is the finding & critical analysis of information to make sense of what’s happening & why. Predict what’s going to happen & give the options to control the outcome. The insight to create more certainty & competitive advantage.

This is a drawing of the Octopus Intelligence Logo By Octopus Competitive Intelligence, Due Diligence, Competitor Analysls, Market Analysis, Competitor Research and Strategic Business Development to beat your competitors, increase sales and reduce risk

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