What are the phases of competitive intelligence?

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What are the phases of competitive intelligence?

Competitive intelligence is more than just a process. It’s a critical tool to thrive in today’s cut-throat marketplaces. The four phases of competitive intelligence are as follows:

  • Gathering data 
  • Analysing data
  • Developing strategies
  • Implementing strategies

You can gain a comprehensive view of your competitors’ activities. To make informed decisions and ultimately gain an edge in the market. Competitive Intelligence is Important For Your Business.

Gather data

The gathering data phase is a crucial step that involves collecting information about: 

  • Competitors’ products and services
  • Pricing
  • Marketing activities
  • Customer service practices

By obtaining information from many sources, like industry reports and market research studies. And customer surveys, businesses can better understand their competition. Here is an article which asks Why do we Need Competitive Intelligence?

Analysing data

The analysing data phase is just as important. It involves looking for patterns and trends in the collected data. Analyse helps identify unique opportunities to differentiate by offering something better or different.

Develop strategies

The developing strategies phase takes what’s learned from the previous two phases. And then create plans for approaching each competitor. These plans may include: 

  • Pricing strategies, 
  • Product offerings, 
  • Marketing campaigns

By identifying areas where you can gain an advantage over your competition. Allowing you to position yourself for success. Did you know that Competitive Intelligence Develops Your Competitive Strategy?


The implementing strategies phase allows you to get on with it. Maybe launch new products, adjust pricing structures, and monitor their success. By carefully monitoring these strategies, you can adapt and refine them. This a must if you wish to remain competitive in today’s ever-changing marketplaces.

What are the phases of competitive intelligence?

In conclusion, you can use competitive intelligence to gain a significant competitive advantage. Following these four phases of competitive intelligence to make informed decisions. To develop effective strategies to stay ahead of your rivals. With careful planning and implementation, use competitive intelligence to remain competitive and successful. 

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What is competitive intelligence?

Competitive intelligence is the finding & critical analysis of information to make sense of what’s happening & why. Predict what’s going to happen & give the options to control the outcome. The insight to create more certainty & competitive advantage.

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