What we believe and stand by

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We are making a stand in an industry dominated by databases pretending to be competitive intelligence providers and mediocre researchers offering disappointing (often scandalous) work standards.

This is what we believe in.

A stand to show you the power of doing competitive intelligence the right way. Many are uncomfortable taking a stand for the things they believe in.

Octopus is on a mission

Octopus is on a mission to make businesses as passionate about the power of real competitive intelligence as we are. 2024 is the time to tell it how it is and take a stand.

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We are not: We have to do things the right way, be true to ourselves and give our clients the information they need, even if it’s not what they want.

We find some are taken to the cleaners and sold a Ford Fiesta for the price of an Aston Martin mainly due to these reasons:

Lack of experience: It’s not every day that a company asks a supplier to provide a quote for competitive intelligence. We will never take advantage of a client, quote a six-figure sum, and then do a basic job just because we could get away with it.

Expectations: From the beginning, expectations for all sides must be clear. The prospective client must be aware of what’s possible and what’s impossible to achieve. 

Limited focus: We will not start a project until everything is defined and clear to everyone. We will happily talk to you for hours to get any potential project right. Your supplier must put the work in at the beginning.

Technology: We don’t just give you access to a platform and let you get on with it. We do the work and dig around to find the answers. And yes, we use some technology but are never dependent on or blinded by it. You need people using tech to conduct secondary and primary research followed by analysis. We will never put a pie chart or a line graph into a report just as filler.

We aim to increase certainty, make better decisions, create a competitive advantage, and secure the future in everything we do.

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