What we believe & Stand by.

2022 is time to tell it how it is and take a stand.

Octopus are on a mission to make businesses as passionate about the power of real competitive intelligence as we are. 2022 is time to tell it how it is and take a stand.

This is what we believe in.

We are making a stand in an industry dominated by databases pretending to be competitive intelligence providers and mediocre researchers who offer disappointing (often scandalous) standards of work.

A stand to show you the power of doing competitive intelligence the right way.

Many are uncomfortable taking a stand for the things they believe in.

We are not. We have to do things the right way, be true to ourselves and give our clients the information they need to know, even if it’s not what they want to know.

In everything we do, we aim to increase certainty, make better decisions, create a competitive advantage and secure the future.

An alternative about us

At this point, we could rave about our pedigree and vision for the future (blah blah yawn). But that’s not our way. It’s much better that you get to know us. We’d love for you to let us show you how committed we are to better insight.

Blah blah yawn

Yes – we are competitive intelligence professionals, but we’re more than that. 

It’s probably worth dropping into the conversation. We continuously strive to source the best insight and find the most certainty as possible. Looking in all sorts of directions for the answer. Globally, with boots on the ground if necessary.

We may not hide behind a sexy platform, but we believe the insight is what you want, not the empty box it might come in. We don’t look outside the box either. Like you, we don’t live and work in one. We also use platforms if and when they are relevant and valid.

We believe happy staff in a fun environment and doing some good work equals satisfied customers. 

What we do is not an academic exercise, and we are not looking to sound clever but treat every piece of work as a PhD dissertation. It’s about simplicity (not easy) and delivering results you can use.

Personable service

We’re proud of the personable service you’ll experience – it’s like we’ve got your own little competitive intelligence community going on. Don’t just take our word for it, though; take a look at our testimonials. And you would be amazed at the other organisations who we take care of. 


Alright… enough already. We’ll put down the trumpet. But in a nutshell, we simply want to serve you the best service you’ve ever had. To provide you with the straight-talking insight to increase the certainty in your decisions and enhance your competitive advantage. We want to be your secret weapon. Now how’s that for company vision?!!

This is what we believe in.

And we would love to help. So please feel comfortable to get in touch with us for a chat to see if we are fit for you.

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