Using LinkedIn for Researching Your Competitors

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Using LinkedIn for researching your competitors

Researching your competitors through various methods can give you a more comprehensive understanding of their businesses and strategies. LinkedIn has proven itself to be a valuable tool for this. Additionally, understanding your company and its strengths and weaknesses and comparing them to your competitors can give you an idea of how to differentiate yourself from them.

Here are a few ways you can use the platform to research your competitors:

  • Search for your competitors’ company pages and review their page information, such as their products and services, company size, and industry.
  • Check out the people who work at your competitor’s company by browsing their employee profiles. This way, you can delve into their skills, experience, and company culture.
  • Look at your competitor’s followers and see who they are connected to. This can give you an idea of their target audience and potential partners.
  • Look at your competitor’s recent activity, such as posts and updates. This can give you an idea of their marketing strategies and what they are currently focusing on.
  • Join groups related to your industry, and monitor the activity of your competitors in these groups. This can give you an idea of their thought leadership and industry involvement.

The Company Page

One of the most straightforward ways to use LinkedIn for competitor research is to search for your competitors’ company pages. You can view important information on their company page, such as their products and services, company size, and industry. You can also see how many followers they have and how active they are on the platform. This information can give you an idea of the size and reach of your competitor’s business and their level of engagement with their audience.

Profiles of the Employees

Another useful feature on LinkedIn is the ability to view the profiles of employees at your competitors’ companies. By browsing employee profiles, you can gain insights into their skills, experience, and company culture. You can also see which employees are most active on the platform and what they are sharing. This information can give you an idea of the expertise and capabilities of your competitor’s workforce, as well as the values and priorities of their company.

Furthermore, LinkedIn offers the possibility of directly contacting these employees in search of business or financial prospects. Various tools are at your disposal for a less painful approach to dealing with many contacts employed by your competitors. Decluttering extensions with aids such as LinkedIn tags can make this task much easier.

Followers of Your Competitors

LinkedIn also lets you see who your competitor’s followers are connected to, which can give you an idea of their target audience and potential partners. By identifying the types of companies and individuals that follow your competitor, you can gain insights into their customer base and the industries and sectors in which they are most active. You can also see which other companies are following your competitor and what kind of companies they are. This can give you an idea of the types of companies that your competitor is most likely to be in competition with.

LinkedIn Activities of Your Competitors

Another way to use LinkedIn for competitor research is to look at your competitor’s recent activity. This can include posts, updates, and other content that they have shared on the platform. By reviewing this content, you can gain insights into their marketing strategies and the topics that they are currently focusing on. You can also see how they are positioning themselves in the market and how they are communicating with their audience. This information can be valuable for understanding your competitor’s brand and messaging and identifying potential opportunities for your own business.

Joining Groups

Finally, LinkedIn also allows you to join groups related to your industry. By monitoring your competitors’ activity in these groups, you can gain insights into their thought leadership and industry involvement. 

You can see which groups they are active in and what content they share. This information can give you an idea of the topics and issues they are most interested in and the areas where they position themselves as experts. This can be useful for understanding your competitor’s overall business strategy.

Using LinkedIn for researching your competitors

To conclude, LinkedIn is a powerful tool for researching your competitors and gaining valuable insights into their business strategies. By utilising the platform’s various features, you can gain a better understanding of your competitor’s strengths and weaknesses. 

However, it’s important to remember that while LinkedIn can be a great source of information, it should not be your only source. Other methods, such as tracking their financial performance, customer reviews, and feedback, and analysing their website, are also important to give you a more comprehensive understanding of their business and strategies.

This is the first guest article by Brenda Jones. She is a passionate business blogger, tech nerd and gamer. She is interested in topics that cover business communication, sales, online branding, digital marketing and social media, business tools and extensions, as well as organization and management of LinkedIn connections.

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