There are a few ways to identify your company’s direct competitors. Look at your customer base. Whom are your main competitors targeting? Do a competitive analysis of what products or services make competitors offer. And what products do they not provide, how do they price them, and how do they market them? Use a tool like Competitor Analysis to help you track and analyse your competition. Look at your product’s market and assess who else is selling something that could compete with yours. Get customer feedback and analyse online communities on Social Media community forums and speak to your market for real. In the flesh.