Trade show Competitive Intelligence Study finds market disruptors

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Trade show Competitive Intelligence Study to find those disruptors.

  • Agency: Octopus Competitive Intelligence:
  • Classification: Confidential
  • Dated: 15th September 2023
  • Content: A case study
  • Industry: Tech

You Know How

In today’s rapidly evolving business landscape, staying ahead of the competition is not just a goal; it’s a necessity. Picture yourself in the shoes of a forward-thinking tech company. You know the giants in your industry, but what about the disruptors, the game-changers lurking beneath the surface? You understand the importance of monitoring potential threats, especially those emerging from the shadows of smaller regional events. And you’ve recognised that the next big opportunity or acquisition target might just be waiting to be discovered in these uncharted territories. This is precisely the situation our client faced.

What was the situation?

A leading tech company asked Octopus Competitive Intelligence to provide insight at five conferences and tradeshows. While they claimed to know about their big competitors, it was concerned that disruptor competitors might attend the smaller shows first. It wanted early warning on potential threats – or potential acquisition candidates. 

What We Did

We worked with the company’s product leadership to develop an appropriate action plan, including clearly defined intelligence questions and topics. During in-person attendance at each regional event, We collected data on seven new potential competitors and a new marketing initiative being beta-tested by one of their larger competitors. Here is another article which may be of interest: How to Gather Trade Show Competitor Intelligence.

What They Got

Our efforts bore fruit with identifying these promising new competitors and revealing a new marketing initiative undergoing beta testing by one of the industry’s giants.

The Result

Armed with this invaluable intelligence, the company initiated discussions with a carefully selected group of emerging competitors. They strategically acquired one of these promising players following a rigorous evaluation process. Furthermore, having gained knowledge of an upcoming marketing initiative slated for launch at a significant industry event, the company’s astute marketing team swiftly devised an effective counter-strategy.

Please remember that not every start-up or competitor is or will be a disruptor. 

Trade show Competitive Intelligence Case Study to find those disruptors.

In conclusion, our client’s story is a testament to the power of foresight, the value of competitive intelligence, and the impact of proactive decision-making. In today’s dynamic business landscape, the winners are those who understand their present and anticipate the future. Our work with this leading tech company is a shining example of how, with the right insights, you can navigate uncharted territories and secure your position as a true industry leader.

Another How to Conduct Competitive Analysis to Protect Your Competitive Advantage

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