Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo…. Because the people who are crazy enough to think they can change the world, are the ones who do.”
– Rob Siltanen (Steve Jobs said it too)
This article is called the Competitive Intelligence question you need to ask – What if? Part of our Competitive Intelligence basics series.
You don’t need us to tell you that traditional business models are rapidly changing. And some are dead or dying. In many cases, longer-term strategies are becoming pointless tasks. Maybe its time for a rethink? Rather than worrying about uncertainty or worse hide from it until it goes away, it’s time to grasp it with both hands and exploit the “once in a lifetime” disruption and uncertainty. While others are running around with their heads on fire. Or sitting on their hands, why not move forward with your plans?
Take a look at the innovative technology out there or go back to basics to strip down what you do and shape your ideas, services, offerings and products into something new better and relevant.
What about the disruptors, the crazy ones, the new leaders in your sector. They are the people who have ideas. The big ideas and the small ideas, the gaming changing thoughts. Why cant this be you? This time is the best time for making significant changes in your business. You may be doing well, or be on the canvas with blood streaming out of your nose, but you can still stand up and make an impact, and say no more and swing back and grow.
Sales enquiries and making the most of your marketing channels and budgets are vital for all businesses. Using Competitive Intelligence, by asking the right questions, to the right people will allow you to understand your customers better. Enabling you to overcome objections and create is a simple sales process which encourages them to speak to you.
Launch into new markets
Knowing the truth, what’s possible and where your competitors are going wrong is what we offer. Combined with your expertise and passion, you will be able to launch your products and services into new markets. If it is not working or a competitor has tried it and failed its best to know early and why they failed and what can you do to improve the chances of success. Knowing the right direction to go, with the right map and equipment will ensure you are in the market sooner, getting customers quicker and making a return straightaway.
The technology used correctly and at the right time will make you more effective and efficient. Technology can give you first-mover. So fast you catch your rivals on the back foot. Using Competitive Intelligence will help you:
- Develop new sales channels
- Know your customer inside out
- Ensure your products and services are needed
- Increase certainty and confidence
- Understand the direction you are taking
Everyone has no time or patience. Everything is instant and one-click they have moved onto something else. We expect a tremendous slick user experience. Use Competitive Intelligence and your abilities to create that seamless customer journey, so customers remember you and buy from you and not from your competitor.
The world is getting smaller, and with technology and modern communications, it is getting very easy to enter new markets. For instance, Octopus has had more business from companies in Dallas, USA, than we have from those located in Nottingham. However, the situation also brings new competitors into play. So using our Competitive Intelligence services will give you a clear picture and a decisive edge to ensure you beat your competitors’, increase sales and profits and enter new markets with confidence, reduced risk and more certainty.
Competitive intelligence basics
We hope this article called the Competitive Intelligence question you need to ask – What if? offered food for thought.