Strategies to Gain a Competitive Edge in The Sensor Market: New Product Launches, Funding, And Partnerships

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Strategies to gain a competitive edge in the sensor market: New product launches, funding, and partnerships

Staying competitive in a fiercely competitive sector requires a formulation of strategies. These strategies need to be formulated thoughtfully and analytically. The sensor market is one of the fiercely competitive marketplaces in which leading market players. And startups are expanding their product portfolio, raising funding, and joining forces with other players to achieve sustainable growth. And by expand their customer base, and solve existing issues. They are providing innovative offerings, upgrading existing products, and scaling up the capabilities of their sensing platforms. And the application scope of sensors is widening continuously. New strategies will continue to be adopted in the coming years to stay competitive and gain major stakes. So, following are some recent strategies adopted for availing of the competitive edge. 

New product launches

Market players are launching new products equipped with advanced technologies and features. These sensors have a wide application range. The launches are expected to expand the market players’ customer base and their market share. Leica Geosystems launched its new imaging sensor named Leica DMC-4. They have also developed an airborne imaging sensor that offers excellent image quality in different applications and complex mapping scenarios. Any they aim to provide the highest mapping performance through a combination of optics and precision mechanics. They tested the technology, by surveying nearly 1.2 million square kilometres. With radiometry at high aircraft speeds in various environmental conditions. 

Layton Hobbs, Director for Airborne Solutions at Leica Geosystems, highlighted that the company launched Leica DMC-4 to achieve high-efficiency and high-fidelity mapping solutions. With the vision to shape the future of airborne mapping, the company developed a new sensor with decades of mapping experience and advanced CMOS technology. The sensor was designed to keep the application’s versatility in focus. It can be utilised for fulfilling diverse application requirements. 


The trend of launching updated sensors is gaining momentum, with tech firms launching technologically-advanced products for various applications. SiLC Technologies, Inc. (SiLC) launched its updated version of the Eyeonic Vision Sensor for determining and avoiding objects at a one-kilometre range. Its previous version could detect objects in the range of 500 meters, and the company updated its technology to go beyond the range of a kilometre. 

Many industries, including automotive and construction, require sensors with ultra-long-range visibility. Such sensors are utilised in automotive vehicles to offer vehicles sufficient time to avoid obstacles and prevent accidents. Moreover, they can be used in drones to avoid crashes with other drones and other obstacles in the sky. The company integrated its flagship silicon photonic chip into the Eyeonic Vision Sensor. This enables the company to supply its products and sensors for usage in autonomous vehicles, industrial robots, and unmanned drones. The strategy of new launches and updating the current offerings to stay competitive in the sensor market and gain a major stake will continue to be adopted in the coming years.  

Raising funding

Raising funding through different funding rounds is one of the major strategies adopted by market players to gain a competitive edge. With the new funding, market players can expand their operations into a new region, surge the current manufacturing capacity, and scale up the existing platforms to serve more customers. Calumino raised $10.3 million in a Series A funding round to raise the capabilities of its thermal sensing platforms. Its thermal sensors are utilised for detecting humans and environmental hazards. Celesta Capital and Taronga Ventures led the funding rounds along with other participants. 

Calumino highlighted that it strives to fill the gap between low performance offered by motion sensors and the intrusive nature of IP cameras. Its thermal sensors can be utilised for mapping individuals in an environment and determining the activity and posture of humans. They can be utilised in applications such as smart building management, safety & security, pest control, and others. With improved capabilities of its thermal sensing platform, the company aims to expand its customer base and serve a wide range of industries. Raising funding will be another strategy adopted by sensor manufacturers and market players to avail a competitive advantage. 


Market players are adopting the strategy of partnerships to combine the expertise of both companies and exploit the business opportunities lying ahead. SECO SpA and Libelium Comunicaciones Distribuidas S.L. joined hands to combine technologies and product portfolios related to sensors for improving the quality of lives of people through the development of smart cities and smart infrastructure. And the integration of sensors in the offerings is one of the crucial steps taken by companies for adding value and developing scalable & cost-efficient solutions. Sensors can connect with the surrounding environment and bring insightful data. 

Strategies to gain a competitive edge in the sensor market: New product launches, funding, and partnerships

The sensor market will play a major role in the implementation of advanced technologies such as the internet of things (IoT) and artificial intelligence (AI). According to the report published by Next Move Strategy Consulting, the global sensor market is estimated to reach USD 431.21 billion by 2030. The utilisation of sensors in these technologies, such as IoT and others, is crucial in the development of smart cities. Also, the combined expertise and portfolio of SECO and Libelium will influence the need for simplified solutions for complex environments and powerful tools for developing smart infrastructure. The partnership strategy is one of the major strategies to achieve competitive advantage and raise market share. Such strategies will continue to gain momentum as market players aim to dominate the sensor space. 

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