Strategic Market Analysis for Small Businesses

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Strategic market analysis for small businesses

If you want to understand your customers better and reach them where they spend their time online, you need to do a strategic market analysis. This type of analysis looks at things like customer demographics, buying habits, and online behaviour. With this information in hand, you can create targeted marketing campaigns that are more likely to reach and engage your target audience.

A strategic market analysis helps you understand what makes customers tick and where they spend their time online and gives you insight on how to reach them.

Strategic Market Analysis is an important part of any marketing strategy. This guide will teach you how to conduct a Strategic Market Analysis so that you can better plan for your business.

Understand your customer base

A Strategic Market Analysis is a snapshot of who your customers are, where they live, what they do, and how much money they make. You need to know these things before you start planning your marketing campaign.

What is Competitive Intelligence?

Competitive Intelligence is the finding & critical analysis of information to make sense of what’s happening & why. Predict what’s going to happen & give the options to control the outcome.  The insight to create more certainty & competitive advantage.

Find out who they are

Once you know who your customers are, you can use that knowledge to plan your marketing strategy. This includes knowing what kind of products or services you should offer when you should launch those products or services, and how often you should update your website and social media accounts.

Discover their needs

You first need to understand their wants to determine what your customers need. You do this by asking questions like:

  • What do they want? 
  • Why do they want it? 
  • How much do they value it? 
  • Where will they find it? 
  • Who else might provide it? 

These questions help you identify the things your customers need and want.

Identify their pain points

Once you know what your customers want, you can start thinking about how to meet those needs. This process involves identifying the pain points your customers face. Pain points are the obstacles that prevent people from achieving their goals. They are often caused by external forces, such as competition, regulations, and technology.

Create a strategy to meet those needs

To find out what your customers need, you first need to identify their pain points. You can do this through customer interviews, surveys, focus groups, and other methods. Once you know what your potential customers are looking for, you can develop strategies to address these needs.

Strategic Market Analysis for small businesses

In conclusion, a strategic market analysis is vital for any business that wants to succeed in the modern world. It helps you understand what makes customers tick and where they spend their time online. This gives you the ability to adjust your marketing strategy accordingly and make changes that will lead to more customers and more sales.

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What is competitive intelligence?

Competitive intelligence is the finding & critical analysis of information to make sense of what’s happening & why. Predict what’s going to happen & give the options to control the outcome. The insight to create more certainty & competitive advantage.

This is a drawing of the Octopus Intelligence Logo By Octopus Competitive Intelligence, Due Diligence, Competitor Analysls, Market Analysis, Competitor Research and Strategic Business Development to beat your competitors, increase sales and reduce risk


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