Some example competitive intelligence questions to help start your project

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Some example competitive intelligence questions to help start your project

There is a common misconception that Competitive intelligence is somehow data-driven. While data plays a crucial role in competitive intelligence, it is not entirely data-driven. This article offers some example competitive intelligence questions to help start your project.

If you have a problem to solve, you dont jump straight in and find the data to solve it. You need to know the problems, how they will affect you, and the best place to find the information. Information only becomes data once it has been sorted. But you need to know where you will find or who will know the answers you seek. It’s also important to How to Define Your Target Market and the competitors within it.

Our Free-To-Download Competitive Intelligence Checklist.

Please feel free to download our Competitive Intelligence Question Checklist. Defining questions is crucial to ensure that you get the information you need, and we have compiled twenty-five essential questions to help you do just that.

Bonus

As a bonus, the four questions to ask to start developing your analysis. The analysis to transform your answers into intelligence you can use.

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The quality of the questions defined and structured

A competitive intelligence project starts with excellent questions, and the quality of the questions influences the quality of the answers received. So, here are 50 of the best competitive intelligence questions to find out a competitor’s future intentions:

  1. What new products or services are our competitors planning to launch shortly?
  2. What are our competitors’ strategic plans for the next three to five years?
  3. What are our competitors’ short-term and long-term goals?
  4. What are the new markets that our competitors are planning to enter?
  5. What are the potential mergers or acquisitions that our competitors are considering?
  6. What key strategic initiatives that our competitors are currently working on?
  7. What are our competitors’ plans for expanding their distribution channels?
  8. What new technologies or innovations are our competitors researching or developing?
  9. What are the changes in leadership or management at our competitors?
  10. What are the investments that our competitors are making in research and development?
  11. What are the changes in our competitors’ organisational structure?
  12. What are the patents or trademarks that our competitors have filed for recently?
  13. What strategic partnerships have our competitors formed or are considering developing?
  14. What are the changes in our competitors’ marketing or advertising strategies?
  15. What are the customer segments that our competitors are targeting?
  16. What are the changes in our competitors’ pricing strategies?
  17. What new regulations or laws may impact our competitors’ operations?
  18. What are the changes in our competitors’ supply chains or logistics?
  19. What are the new investments or expansions in our competitors’ manufacturing facilities?
  20. What are the changes in our competitors’ environmental or sustainability policies?
  21. What new competitors are entering the market, and what are their capabilities?
  22. What are the changes in our competitors’ financial performance or funding sources?
  23. What are the changes in our competitors’ customer satisfaction or brand reputation?
  24. What new market trends or customer preferences are our competitors responding to?
  25. What are the changes in our competitors’ employee retention or talent acquisition strategies?
  26. What are the new marketing or advertising campaigns that our competitors are planning?
  27. What are the changes in our competitors’ customer acquisition or retention strategies?
  28. What are our competitors’ latest social media or digital marketing strategies?
  29. What are the changes in our competitors’ partnerships with suppliers or vendors?
  30. What are the new competitive threats that our competitors are facing?
  31. What are the changes in our competitors’ sales channels or customer touchpoints?
  32. What are the latest promotional or discount offers that our competitors are using?
  33. What are the changes in our competitors’ websites or e-commerce platforms?
  34. What are the latest product features or functionalities that our competitors are adding?
  35. What are the changes in our competitors’ customer service or support channels?
  36. What are the latest market research or consumer insights that our competitors are using?
  37. What are the changes in our competitors’ business models or revenue streams?
  38. What are the latest management practices or culture changes within our competitors?
  39. What are the changes in our competitors’ manufacturing or production processes?
  40. What are the new suppliers or vendors that our competitors are using?
  41. What are the changes in our competitors’ social or environmental policies?
  42. What are the latest government policies or regulations that may impact our competitors?
  43. What are the changes in our competitors’ brand identity or messaging?
  44. What new strategic partnerships or joint ventures are our competitors forming?
  45. What are the changes in our competitors’ sales or revenue projections?
  46. What are the new geographic markets that our competitors are targeting?
  47. What are the changes in our competitors’ market share or competitive positioning?
  48. What are the changes in our competitors’ customer demographics or psychographics?
  49. What are the new product bundles or packages that our competitors are offering?
  50. What are the changes in our competitors’ online or offline advertising spending?

Some example competitive intelligence questions to help start your project

A company can better understand its competitors’ potential actions and intentions by gathering information on these questions. This information can be used to make strategic decisions in product development, marketing and advertising, and pricing strategies to stay ahead of the competition. It is important to note that competitive intelligence is an ongoing process and requires continuous monitoring and analysis of competitors to keep them informed of any changes in their future intentions. All driven by clearly defined questions.

Our Free-To-Download Competitive Intelligence Checklist.

Please feel free to download our Competitive Intelligence Question Checklist. Defining questions is crucial to ensure that you get the information you need, and we have compiled twenty-five essential questions to help you do just that.

Bonus

As a bonus, the four questions to ask to start developing your analysis. The analysis to transform your answers into intelligence you can use.

Please enable JavaScript in your browser to complete this form.

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What is competitive intelligence?

Competitive intelligence is the finding & critical analysis of information to make sense of what’s happening & why. Predict what’s going to happen & give the options to control the outcome. The insight to create more certainty & competitive advantage. And Competitive Intelligence is Important For Your Business.

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What is competitive intelligence?

Competitive intelligence is the finding & critical analysis of information to make sense of what’s happening & why. Predict what’s going to happen & give the options to control the outcome. The insight to create more certainty & competitive advantage.

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