SaaS Company Competitor Analysis Case Study within the Silicon Valley

This is a picture a Tokyo night street scene a post called Competitive Intelligence expert Professor Fumiyuki Takahashi of the Japan University of Economics by Octopus is a Competitive Intelligence Competitor Analysis & Strategy consulting firm focused on creating certainty, insight, competitive advantage & significant growth. Are you searching for effective competitive intelligence strategies. Strategies to Achieve Competitive Excellence in Business 

SaaS Company Competitor Analysis Case Study

This post is a SaaS Company Competitor Analysis Case Study. A newly funded Silicon Valley SaaS company wanted to take the world by storm. But the trouble was it had a few competitors who had also had a cash injection. So it wanted to get under the skin of its top five competitors. One of them was the darling of tech with the right backers and fantastic marketing.

Brief

A newly funded Silicon Valley SaaS company wanted to take the world by storm. But the trouble was that it had several competitors who had achieved significant investment. So, it wanted to get under the skin of its top five competitors. One of them was the darling of tech with the right backers and fantastic marketing.

Solution

However,  we showed that their main competitor was not well-run. Customers were not happy, and service levels were terrible. We even found that while this competitor may have great marketing, its actual offering did not work properly. So the reality was that the investors wanted a return so they were constantly launching new products with great promotion.  The reality was that the end products were often no more than just beta versions. As a result, our client was able to use this intelligence to head off the threat of the competitor and establish itself as a supplier of quality products backed by excellent customer service – And just what the market was looking for. We also provided them with battle cards to ensure their sales team could counter the competitor’s strengths, highlight the weaknesses and develop killer statements.

What we did

Competitive Intelligence

Product Intelligence

Battle cards

SaaS Company Competitor Analysis Case Study within Silicon Valley

This post was a SaaS Company Competitor Analysis Case Study. About a newly funded Silicon Valley SaaS company that wanted to take the world by storm. But the trouble was it had a few competitors who had also had a cash injection.

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