Revolutionising Competitor Analysis Pitch Decks

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Revolutionising Competitor Analysis Pitch Decks: How to Craft Competitor Slides that Resonate with Investors and Customers

Many startups, edgy disruptors, and established businesses will seek investment in our competitive business environment. They brush off their pitch deck, where they deliver the good news of how they will transform the investor’s fortune. Isolate how much you are going to grow. They get their financials down to the last penny, and their hockey stick growth graph looks brilliant. Then, perhaps as an afterthought, they look at their market and competitors. This article discusses competitor analysis pitch decks.

Transforming the competition slide from symbolic to actionable: Tailor your approach from the customer’s viewpoint, focusing on why they would choose your product over competitors and relegating technical details to appendices or deeper discussions.

Article summary

This article emphasises the importance of reinventing competitor slides in investment pitch decks, shifting from traditional formats to more insightful and actionable content. It advocates for a customer-centric approach, urging startups to focus on why customers would choose their product over competitors and to present this narrative in a way that resonates with investors and the market.

The Fallacy of Competitor Slides

It’s time to cast off old pitches and embrace a new ethos with your competitor slides. The standard investment pitch playbook of competitor slides and market analysis is outdated and a zero-value relic. The truth is, those competitors slide into your pitch deck. Investors barely glance at them. They’re often seen as filler, void of true insights, and they add zero value. A list of competitors, their products and potential should always come with a “so what?” It’s not about who your competitors are but how you’re uniquely positioned to outmanoeuvre them. Understanding your competitor is more than just ticking boxes; it’s about finding that niche where they haven’t yet looked. 

Avoiding the Pitfalls of Bias

Many founders fall into the trap of overselling, leading to biased simplifications of their product’s superiority. This often leads to a gross misunderstanding of market nuances and customer needs. Founders, caught in their echo chambers, tend to oversimplify their product’s superiority, missing the mark on actual customer needs and market subtleties.

Customer-Centric Approach

It’s not just about your strengths but aligning your strategy with customer needs. Recognise the giants, but don’t overlook the disruptive startups. Choose key areas based on customer needs, not just where you think you shine. It’s not about the flashiest metrics. It’s a deep dive into the market, understanding customer needs and guiding product development and messaging. And it’s about avoiding the trap of blind optimism and engaging in critical self-reflection. Understand your competitors’ features, business models, pricing, and history. It’s not just about outdoing them; it’s about knowing them. It’s time to look beyond the superficial metrics.

Strategic Positioning: Resonating with the Right Audience

It’s not about being the best in every aspect. It’s about aligning your offerings with what your target customers value most in specific contexts. Real solutions for real problems, not just silver bullet claims. Being great at everything is not the answer and shouldn’t be the goal; it’s about striking a chord with the right audience. It’s knowing what you will not be good at and what you can do. If you claim to be brilliant at everything, your investor will not believe you, and more importantly, the market will punish you. 

Competitor Slide Reinvention: Insightful and Operational

Transform the competition slide from symbolic to actionable. Convey your unique insights and how you plan to navigate or outsmart the competition’s strengths.

Explain why customers would choose your product over competitors. Focus on their perspectives for a compelling narrative. It’s challenging to distil a market into one slide. So, tailor your approach from the customer’s viewpoint, relegating technical details to appendices or deeper discussions.

Competitor Slides that Resonate with Investors and Customers

Competitive analysis isn’t just a slide in a pitch deck. It’s a radical, honest examination of where you stand in the market – warts and all. It’s about understanding not just where you fit but why you fit there. As we dissect and reconstruct the competitive landscape, remember: Ultimately, it’s about creating a narrative that resonates with investors and customers who define your market. 

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