Product webinar – Using CI to drive product strategy

SCIP UK Product Webinar

Using Competitive Intelligence to Drive Product & Business Strategy

This product webinar is led by Sterling Scott. Sterling Scott is a Product Strategist and intrapreneur at Skookum, a digital transformation agency in Charlotte, North Carolina. Skookum creates digital products and experiences. And before Skookum he was the Director of Marketing at Stratifyd, an AI-powered, CX software company and the Product Marketing Manager at MapAnything (now Salesforce Maps).

As a result of this webinar, you will learn best practices for leveraging competitive intelligence alongside customer and market data to inform product and business decisions.

So, the key take aways include:

  • Firstly, Deprioritise feature and service parity
  • Secondly, prioritise value and outcomes
  • Then, identify trends in value and outcomes
  • And finally,”manage up” to drive change in your organisation

And onto our Expert for the the product webinar

SCIP UK Presents a free product webinar

SO, REGISTER FOR FREE NOW

In conclusion, what about SCIP? Who are they? And what do they do?

About SCIP

Supporting Smart Growth for 35 Years

We’re the Strategic & Competitive Intelligence Professionals, or SCIP. We’re a global non-profit community of Intelligence Strategists. Leaders who leverage insights and best practices. And of unimpeachable ethics to drive growth and reduce risk in strategic choices.

Therefore, we increase members’ impact through advancing ethical best practices. Offering training and education in areas critical to professional effectiveness. And curating innovative ideas, and cultivating a powerful peer community. Also, as a non-profit, we collaborate with members and partners to promote the value of strategic choices driven by insights rather than by gut feeling, conventional wisdom, or the loudest voice in the room.

While many of our members are full time professionals in strategic, market, or competitive intelligence, for a fast-growing group it’s only a small part of their role. All our members share a common goal: to drive growth and reduce uncertainty for key strategic decisions. Meet Our Members

More about SCIP here.

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