This article presents examples of planning and decision intelligence questions to assist your own question preparation. Great questions are the best way to create great intelligence. However, it’s not just a case thinking up a smart question to catch all about a competitor or market. You have to guide the decision maker to take action.
What are they planning?
- What does your competitor do? – Not as simple and straightforward question as it seems.
- Do their actions match their words?
- Where do they compete, which customers and niches?
- How are they going fight in the future?
- Are their strategic objectives achievable and will they clash with yours?
- What options do we have to compete in this changing world?
- How will you differentiate against them? Can you isolate vulnerabilities to exploit?
- What is their buying system for the MOD and what is the best route to market?
- Who is backing them and what is their real financial state?
- What is their pricing strategy?
- What’s their real financial performance?
- What are implications for our company if we move into that market?
- What is the planned filing procedure in Europe for regulatory approval?
- Also, what’s the dosage of the drug?
- Is the company aiming for a premium price?
- What about their marketing strategies?
- Which companies should we acquire to develop market share in that area?
- Should we move into that market?
- How do our competitors plan to compete for the future?
- What is their vision, their strategic intent?
- How committed are they to achieving their declared Strategic objectives?
- How and where might their objectives conflict with ours?
- What is the range of options open to us for dealing with unfolding new realities?
- Does their performance and activities match the mission? If not why not?
- What vulnerabilities can we exploit? Where do we not want to compete with them?
This article was called planning and decision intelligence questions.