Global, Bespoke, People-Powered competitive intelligence, Competitor Analysis & market intelligence services.


Answering questions you need to ask. Finding those answers, your competitors will not want you to know. Using intelligence techniques and secondary and primary research to answer agreed questions, usually about your market or competitors.

The questions you can’t ask but would love to know the answer. We talk to industry insiders, former and current competitors’ employees and customers. Building a picture, analysing the data, and creating insight.

Arming you with insight. Not guesswork, gut feel or experience to make better decisions and see what’s next to:

  • Beat Your Competitors
  • Win More Business
  • Improve competitive advantage
  • Reduce competitor anxiety

But enough about us. Let’s talk about you. Request your free, no-obligation review today:

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Competitive intelligence services

We provide unbiased and bespoke insights to help you understand and predict competitor moves and increase business in current and new markets.

By leveraging our services, you can make informed decisions and drive growth. You’ll be equipped with the knowledge of your competitors’ tactics to keep up and lead in your industry.

Uncover how they set pricing to better position your offerings. Learn from their sales approach to refine your strategies. Identify their customers and understand their needs to target your marketing better.

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Competitor Analysis, Profiling & Benchmarking

Benchmark your performance to keep pace and get ahead. Understand how your competitors secure their market position and win business. Know their go-to-market messaging and how they sell their products.

Compare your strategies and actions against industry leaders to identify areas for improvement. Our analysis will help you fine-tune your business and enhance your competitive edge.

Discover how competitors price their offerings and manage their operations. Compare your performance with theirs to pinpoint strengths and weaknesses. Understand their current and upcoming products to anticipate trends. Evaluate their potential for acquisition or investment and make informed strategic decisions.

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This is an image of a exploding dots for a page called Sign Up For Free Tips & Download Our Free Stuff by octopus competitive intelligence agency
This is an image of a exploding dots for a page called Sign Up For Free Tips & Download Our Free Stuff by octopus competitive intelligence agency

Market intelligence services

Let us help you understand your landscape, market trends, size, and segmentation. Identify, assess and mitigate your potential risks before they impact you.

Robust insights and thinking to support all your important decisions, from new investments to product launches. By understanding the forces shaping your market, you can move forward confidently and stay ahead of current trends and industry shifts.

Predict and understand market and industry movements to prepare and strike. Find promising new markets for expansion and tailor your entry strategies to maximise success.

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Corporate investigation

Let us help you protect your investments and maintain your company’s integrity. We offer discreet services to navigate commercial risks and opportunities.

We monitor potential investment risks and competitive activities globally, ensuring you have all the facts before making strategic decisions. We uncover hidden truths and clarify complex situations, from internal disputes to external threats.

When entering new markets or developing new relationships, we identify and analyse potential commercial, regulatory, and reputational risks. By detecting and addressing vulnerabilities early, we help you avoid financial and reputational damage and support your stability and growth.

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This is an image of a exploding dots for a page called Sign Up For Free Tips & Download Our Free Stuff by octopus competitive intelligence agency
This is an image of a exploding dots for a page called Sign Up For Free Tips & Download Our Free Stuff by octopus competitive intelligence agency

Geopolitical Insight

Gain a competitive edge with our geopolitical insight services, where we decode global market dynamics to support your international ambitions.

Understand potential markets’ socio-economic and political landscapes to make informed decisions. Navigate complex global regulations, from anti-bribery policies to modern slavery laws, ensuring full compliance and ethical operation.

We provide tailored insights to help you launch and expand in new regions, avoid common pitfalls, and maximise opportunities. Our extensive global connections offer real-time, on-ground insights, giving you the upper hand in foreign markets.

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