Solving the mysteries of sales success

You win some, you lose some, but smart teams can solve the mysteries of sales success

You win some, you lose some, but the smart teams use Octopus Win/Loss to solve the mysteries of sales success.

The most important question is “why?”

One question is imperative. To be used when you fail to land a piece of business. And perhaps more importantly, when getting that deal over the line. The question is “why?” With Octopus Win-Loss by your side, we will design, implement, execute, and analyse your sales wins and losses. 

It’s all about deduction Mr Watson

Comprehensive, systematic, impartial and as bias-free as possible. Ongoing deduction and analysis to solve the mystery of why your business wins, keeps and loses deals. Delivering powerful Intelligence transforming your company into a sales machine.

We come at Win-Loss from two angles. The enterprise and the investor:


Gain a deep understanding of the needs of your buyer


Solve the mystery of how successful they really are

How we do it

This is a picture of how we do win loss for a page called Sherlock Win-Loss by Octopus Competitive Intelligence consulting agency

More information on our usual approach to win-loss can be found here in the link.

The benefits are clear

Use our results to praise sales and after-sales teams. Suggest new ways of working without unwarranted singling out individual salespeople for criticism. With our impartial Win-Loss, you will experience marginal gains. And an increase in sales because:

  • Understand why do you win. It’s not usually just about an excellent sales presentation. 
  • Why you sometimes lose. And it’s rarely the case that you were just too expensive. 
  • You will know exactly why the competition wins.
  • Be able to counter your competitors’ efforts in taking work from you.
  • You will better understand market needs and redefine your go-to-market differentiation.
  • Know your competitors and market inside out.
  • Understand how to improve your product or services.
  • And why some customers are unable to make any decision at all? Many lost opportunity interviews. reveal they ended up not choosing anybody. Opening a closed door to be opened again.

It will open your eyes to opportunities

Get in touch today, and solve the mysteries of sales success with Octopus Win/Loss analysis. And remember, they would have got away with it if it was not for those pesky kids….

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