Military Communication Competitor Research Case Study

This is a picture of a military helicopter landing on an aircraft carrier for an article called Military communication Competitor Research case study by Octopus is a Competitive Intelligence Competitor Analysis focused on creating certainty

Military communication Competitor Research case study

This post is a Military communication Competitor Research case study. Read how we helped a major UK defence communications company.

Military communication Competitor Research brief

A leading UK military communications PLC wanted to know its competitors better. It was losing business to new market entrants, who the company believed were working on too many products. So, they wanted to know its rivals’ financial position and, also, which products were making them money.

Solution

Talking to customers, industry insiders and others, Octopus discovered many customers had moved to a Chinese supplier. But, they had been let down with a number of products they were supplying. Customers weren’t happy and were returning products at an alarming rate.

This is an example of our raw primary research which on the face of it did not reveal a great deal:

“I am an Electronic Warfare specialist, to be honest, but I do know a fair bit about Airborne systems by means of on the job expertise. I know the target very well and I know your client by name only. We work with the target company on a number of non-related projects and know their senior management team/MD well. What I can say is that it is common knowledge that traget provide this type of equipment to the majority of the UK Police Forces and that in itself is a good endorsement”.

However, putting the information above into context with other pieces of information revealed that our target company was living off their police contract and it accounted for 75% of their revenue. They were struggling to manufacture their own equipment and had to resort to cheap imports. Which in turn threatened their key contract. 

Octopus produced a report revealing that while the competition may look strong, but they were actually struggling to find parts to build their kit. Our client now knew it had a weaker competitor than it realised. Therefore, had an open door to sell its products based on the values of guaranteed quality, as well as reliability of supply. They were in two minds as to whether to buy their competitor. Our work stopped this idea in its tracks.  

What we did

  • Competitive Intelligence
  • Market Analysis
  • Product Analysis

Military communication Competitor Research case study

This article was a Military communication Competitor Research case study. Read how we helped a major UK defence communications company.

Home » Blog » Reporting Competitive Intelligence » Military Communication Competitor Research Case Study

What is competitive intelligence?

Competitive intelligence is the finding & critical analysis of information to make sense of what’s happening & why. Predict what’s going to happen & give the options to control the outcome. The insight to create more certainty & competitive advantage.

This is a drawing of the Octopus Intelligence Logo By Octopus Competitive Intelligence, Due Diligence, Competitor Analysls, Market Analysis, Competitor Research and Strategic Business Development to beat your competitors, increase sales and reduce risk

We help you be more competitive

Bespoke, people-powered competitive intelligence to create insight you can do something with. We help you be more competitive:

  • Make better decisions and beat your competitors.
  • Win more business.
  • See what’s next and reduce risk & exposure.


We're all about your competitive advantage.

But enough about us, tell us about your problems for us to solve:

Please enable JavaScript in your browser to complete this form.