How we do it.

We look at things differently.

We see things differently. We are distinctive, refreshing, creative, innovative, and approachable.

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So how do we conduct bespoke people-powered competitive intelligence? 

But first, what do we mean by bespoke people-powered competitive intelligence? Well:

Bespoke because every project we do is different.

People-powered because we don’t give you access to a platform and let you get on with it. We do the work and dig around to find the answers. And yes, we use some technology, but we are never dependent on it or blinded by it. That’s people using tech to conduct secondary and primary research followed by analysis. 

How we do it and what to expect

We can work with you in any way you wish. Everyone has their own unique needs, & no size fits all, and no project is ever the same. 

Some come to us when they have a specific need. Others retain us to ensure they are covered for all eventualities. And some ask us to monitor their competitors & market sector. 

But whatever the scope of the project, it usually follows a tried and tested route. You get in touch, and we will find an agreeable time for an informal, no-obligation chat. 

During the initial discussions, we explain how we do what we do. We work with you to understand your needs and the decisions you need to take. 

Finding the answers

We ask pertinent questions and listen to your answers. No pitch, just finding out where your pain is. Then we put your needs into words and propose a way to provide you with a solution. 

We develop a set of clearly defined questions you need us to answer to solve your concerns and improve your competitive advantage. 

We then get on with it and undertake the project keeping you in the loop. And we go further to speak to the right people in the right way until we find the answers. We can travel the world to find what we are looking for. And we do whatever it takes to get the job done. 

Then we create a clear picture by mapping out what’s happening. Joining the dots, finding patterns, and seeing themes reveal themselves. 

We present usable findings in a plain English report, presentation, or monthly bulletin. We tell you what’s really going on with objective analysis, investigations, and skills based on hard-won experience. And then we isolate the options and make recommendations and suggest the actions open to you.

A tenacious approach. A background in British military intelligence and real business experience gives us a unique edge. We bring graft, guile, determination, and total commitment to the mission. Tenacity balanced with discipline opens up a whole world of information inaccessible to others.

The result is simple. You make the right decisions to beat your competitors, increase market share, find opportunities & improve your bottom line.

And that’s how we do it.

Our clients know we’re all about their competitive advantage.

We have worked with many clients in most sectors. Naturally, the nature of what we do means many other clients wish to remain anonymous and keep the competitive advantage we have given them to themselves. Here is a selection of clients we have worked with:

This is an image of the client logos for how we do it page by Octopus competitive intelligence quality insight for your competitive advantage

Trusted by the boards, in-house strategy, product, marketing & innovation teams of brands, middle-market players, PE investors & start-up innovators.

What is competitive intelligence?

Competitive intelligence is finding & critical analysis of information to make sense of what’s happening, what’s going to happen, why, and what you can do about it so you control the outcome.

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