How we do it

Our tentacles are everywhere.We speak to the right people, ask the right questions, find patterns & leave no rock unturned

Octopus is a global insight company. We create competitive advantage through insight.


Sometimes you can’t solve problems if you’re too close to see the answer but it’s also about how we do it.

Sometimes you can’t solve problems if you’re too close to see the answer. Also, you can’t steal a lead on your competition if you don’t know where or who they are. Nor can you meet your market and business development needs if you don’t know what they are. In our experience, too many companies find it too easy to dismiss competitors and market changes as irrelevant. That’s how we do it.

Some ignore problems hoping they will go away. Don’t find out why they are losing customers to rivals. In an ever-changing world deciding what to do is surrounded by a fog of misinterpretation, exaggeration, confusion and lies. All very risky when making decisions so problems are never ignored. 

Intelligence from the horse’s mouth. We work with you to understand your needs and the decisions you need to take. We go further to speak to the right people, in the right way and then look for patterns. Also, we are brilliant at asking the right questions at the right time and seeing themes reveal themselves.

Our reach around the world. We travel the world to find what we are looking for. And we do whatever it takes to get the job done. We bring graft, guile, determination and total commitment to the mission.

A tenacious approach. A background in British Military Intelligence and real business experience gives us a unique edge when pursuing the answers to your questions. Tenacity balanced with discipline opens up a whole world of information inaccessible to others.

Battlecard download

Why not download a free copy of our example battlecard:

Create a Clear Picture. Map out what’s happening. Joining the dots and finding patterns and seeing themes reveal themselves. We tell you what’s really going on with objective analysis, investigations and skills based on hard-won experience. Once we have created a clear picture of where you are now and where you want to be we then agree on the best options open to you.

Don’t stare at the dots…

Don’t let anyone tell you it’s about joining the dots. Looking for just the dots blinds you from the non-dots and the ambiguous dots. Them pesky dots who are not really dots and those dots pretending to be something else. And most importantly, the space between the dots. 

Straight talking feedback. Not for us some ten-step model with a clever name. And no pseudo-academic description packed with business school speak. We produce usable Competitive Intelligence in a plain English report, presentation or monthly bulletin.

A strictly commercial focus. No out of the box thinking here (all this means is you are still trapped inside). We help you define the questions you need to ask to get the answers you need to know. It’s a simple but highly effective and confidential process.

A personal service for you. We don’t pull reports off shelves. It may be easier, but we’d be just like the rest. 

So that’s how we do it

Answering the questions you just need to know without the fluff. We can even work with you to create some actions from our intelligence. And that’s how we do it

So why are we called Octopus?

Octopus symbolises complexity, mystery vision, intelligence, illusion and insight. An Octopus camouflages itself when it feels threatened and can avoid dangers by creating illusion by blending into the surroundings.

Home » How we do it