How do you write a competitor analysis?

How do you write a competitor analysis?

How do you write a competitor analysis?

There are certain things your company can do better than its competitors. And you should constantly work to identify these differences. This article is called how do you write a competitor analysis. And it’s important to define what makes your company different from its competitors. Doing so will help you focus on what you need to improve or emphasise to stay ahead of the competition. Competitor Analysis – How to Write Competitor Analysis. Here are five tips for creating a competitive edge

Identify Your Target Audience

So what do you do once you’ve defined what makes you different? You need to identify who your target audience is. You can do this by looking at the competition and identifying what features make them stand out.

Develop a Strategy to Beat Them

After you’ve identified your target audience, you need to figure out how to reach them. This means understanding where your customers spend their time online. If you’re not sure where to start, use tools like Google Analytics. To allow you to find out where people go when they visit your website.

Define Your Company’s Unique Selling Proposition (USP)

So you understand who your customers are. Now you can begin to write an effective competitor analysis. You’ll need to define what makes your company unique. And why your product or service is better than those offered by your competitors.

What is Competitive Analysis?

Competitive analysis determines the attractiveness, customers, competitors and the dynamics of a particular market within a specific industry sector. Develops an understanding of the relationship between supply and demand, strengths, weaknesses, opportunities and threats for your product or service to enable you to make more informed decisions about potential marketing strategies.

Research Your Competition

To determine how well your business compares with others in your industry, you must first identify your competition. This will help you understand where you stand against other companies in your market.

Create a Competitive Analysis Worksheet

Once you have defined your competitors, you need to analyse them. You can do this using a worksheet called a competitive analysis worksheet.

How do you write a competitor analysis?

In conclusion, this article asked how do you write a competitor analysis. And it’s important to start by defining what makes you different from your competitors. There are many things your company can do better than its competitors. You should also identify what your company does not do as well as its competitors. This information will help create a strategy to set you apart from the competition.

Home » Blog » Using Competitive Intelligence » How do you write a competitor analysis?
This is a drawing of the Octopus Intelligence Logo By Octopus Competitive Intelligence, Due Diligence, Competitor Analysls, Market Analysis, Competitor Research and Strategic Business Development to beat your competitors, increase sales and reduce risk

About Octopus


We create more certainty, insight, competitive advantage and significant growth for clients operating in disruptive and traditional sectors.

Trusted by brands, middle-market players, investors and startup innovators to answer the questions when you just need to know.